No, they sell to smart consumers who are willing to pay for a quality product when they see it.
Ah, Apple's target consumers are the
intelligent ones! Well, that's certainly what every corporation wants its consumers to think, and I've got to hand it to Apple...
I am far from rich, and so is my family yet I've still managed to buy Macs for the past 5+ years.
Erm, OK... SJ would be proud that someone "far from rich" can buy $n$ many Macs in 5 years, I guess. But this reminds me of my family, who have an offensive amount in property and trinkets, but claim to be "far from rich" because there's never any real money lying around. And you know why? Because it's locked up in property and trinkets. Rich != liquid assets.
It's simple, save, be smart with your money and buy something of quality when you are capable. Perhaps those that can only afford Dell simply lack self-control and discipline.
Wait,
what? Macs are for people who live off savings, but Dells are for people who live off over-extended credit? That one's almost quotable

.
A Mac running OS X is like any other PC running Windows, only somewhat more pleasant to work with. For home "family" use, there's not going to be a financial benefit from choosing a Mac. In fact, not only do you have your bigger initial outlay, but servicing an iMac is
a costly and delicate pain compared to a standard PC desktop. Since you're "not rich", I am of course assuming that "take it to a repair shop" is your last option, not your first, and "buy a new one before the warranty runs out" is also not an option.
If money is tight, I can't think of one reason to choose a new Mac for home use. Used Macs can be got for a fair price in the right place, and perhaps the resaleability of a used Mac helps Apple sales - but the initial buyer will be the well-off guy originally described.
gregorsamsa said:
IMO, stereotyping Mac users (or PC users) does no-one any credit whatsoever.
Marketing is based on stereotyping consumers. Apple's marketing is great.
Anyway, if you're "making a basic cutback" just to buy a Mac over a PC, then you're an
enthusiast, not just someone buying a computer as a tool. That's cool - an enthusiast has different priorities. But if Apple gave more than one hoot about enthusiasts it'd've built a desktop box and we wouldn't have had this Psystar kerfuffle in the first place.