Apple is catering to people who just want to manage their photos, not get viruses and make movies.
So what? Is this illegal or deceptive?
Crayola caters to selling crayons to children who want to make colorful pictures, without having to get messy with fingerpaints or learn how to properly use a paintbrush. How naughty of them.
Apple is not advertising heavy duty movie editing or photoshopping.
And Microsoft isn't advertising "heavy duty" Pro/Engineer 3D CAD software.
That's a real shame, since every Mom & Pop that I talk to say that they need a PC to (1) read email; (2) surf the web; and (3) do the detailed design work for NASA for the next Space Shuttle.
Windows programs are far superior to their Mac alternatives, just read the reviews.
Please. Those of us who use both OS platforms on a daily basis have utterly no need to "Read Reviews".
(next post, continuing):
Apple is trying to target people with a $600 budget...
Quite an odd claim, considering that the facts are Apple is dominating the $1000+ market segment.
Apple is advertising a virus free OS that is best for your digital lifestyle - they shouldn't be advertising that with the prices they have.
That's up to the individual consumer to decide what its worth.
Personally, I have no qualms in dropping $500 to help improve the protection level on my personal data (risk of loss), since I know that it cost me far far more than that to generate it. Risk assessments are predicated upon both the Probability and the Consequence.
(YA even later post):
What is the problem with getting virus protection?
In a word, because:
TANSTAAFL
Having to run any AV increases the system's overhead...which is a performance loss and thus, a productivity loss.
Of course, you can overcome this performance hit by buying a faster CPU, but that takes a money hit...and invariably, a battery life hit too - - There's no such thing as a free lunch.
So despite MS's attempts to convince us that there's no differences between OSs, the facts are that they are different...and these differences influence even seemingly simple hardware comparisons.
For example, consider the PC laptop comparison to a MacBook Pro we saw here: it was a simple hardware specifications comparison that assumed that the OSs were equals, so it was supposedly okay to compare a 2.4GHz C2D to a 2.4GHz C2D, etc.
But even for literally the same OS, changing only that the one is running AV software (to remain secure) and the other isn't, the TANSTAAFL principle says that there must be a cost ...somewhere... to pay.
Indeed. That 2.4GHz PC really isn't a 2.4GHz PC, but effectively is a much slower PC after the AV Overhead Tax has been paid. YMMV as to how slow, but by some
AV studies, it can be estimated to be in the ballpark of a 25% hit.
Thus, that that 2.4GHz PC w/AV is only running at ~1.8GHz equivalent.
So if we're going to be honest and ask the question: "What's the Windows PC laptop equivalent that while its running AV protection can be considered comparable to the $1999 MacBook Pro?", then we're probably looking at a Core2Duo running at (2.4GHz/(1-.25)) = ~3GHz as a starting point.
Dell's website is underwhelming, but it looks like the Precision M4400 is a fairly comparable beast: it starts at $1498 for 2.4GHz, but several of its other hardware specs are short of the MBP: figure +$336 to equalize RAM, HD, Webcam, DVD-RW, 802.11n, Bluetooth (subtotal: $1,831) and then consider that its still another +$690 to get the X9100 CPU @ 3.06GHz (subtotal: $2,521).
Granted, a strength of having so many PC vendors is more choice in customizations, but even if you leave this PC laptop stripped (eg, 1GB RAM, 80GB HD), just the CPU bump alone ...for rough performance equivalance after AV Overhead Tax ... brings us up to $2,188.
The blunt reality is that when you pay less, you get less: TANSTAAFL.
What makes this all interesting is that it allows us one technique to identify one part of the overall "Microsoft Tax" with Windows. Here, it happens to be an extra $690 to bump up the CPU hardware to offset this estimated performance hit that mainstream commercial AV software imposes on the system.
-hh