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Anyone who thinks this is fake, which is a lot of you. Is without question wrong. This is the real deal. 100% this is the black iPhone 5S.

The red iPhone 5C boxes leaked had a red stocker on top. The yellow iPhone 5C boxes had a yellow sticker on front. And this black iPhone has the black sticker on front. Also the phone is head on and not angled, because the theme of iOS 7 is Flat design! This picture shows off iOS 7 new homepage, and doesn't draw attention to the phone is the same form factor as last generation.

And as many have pointed out the grey ring around the home button perfectly matches the grey rings on the event invitation. This is not a coincidence. There is a light up LED around the home button for the 5S but probably not the 5C. I am guessing it can light up in all kinds of different colors for different uses.

Agreed. And it fits in with the whole "This should brighten everyone's day" from the invite. Brighten=circle that lights up.
 
Of course he is right; there is nothing else to show in what will be one of the most disappointing Apple events ever.

In your opinion. How about the 3GS and the 4S announcements, did they blow you away? Probably not. So why are you surprised that this time would be different. By now we all now how they work so why act all surprised and disappointed? Don't like it, don't buy it. So much hate. :)
 
Well 1) if they are trying to show off the 'new' home button with that image, they have failed. It's barely noticeable. And 2) my 'logic' is based on Apple's pattern so far. Your 'logic' is based on assumptions about a device no one here has actually even seen yet. So let's call it a draw :-D

My logic is not based on assumptions about a product no one has seen yet. My logic applies to iOS 7 more than anything, which everyone HAS seen. iOS 7 is a big part of the excitement this year. Having an angled shot will not put iOS 7 front and center. And you can bet that Apple wants everyone to see iOS 7 very clearly on the box, because thats the big change this year.

The point I was making is that people base their logic off "Apple's pattern so far" as you just said. Never taking into consideration that Apple frequently changes their patterns. Did you forget that the first 3 iPhone releases had front-facing shots, with a raised indentation around the phone? They changed that with the iPhone 4. Then with the iPhone 4S, they didn't have color-matched boxes and instead had the same color box with just a different colored phone on the box picture. Then with the 5 they went back to color-matched boxes.

My point is, you can't base assumptions off Apples "patterns," because there really is no pattern. They change their mind and do whatever is appropriate to convey the message they want to tell at that point in time.
 

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Not only ugly, but also irrelevant innovation- and spec-wise. Alas, that is Mr Cook, the world's best COO (and nothing else) at its "best".

Last time I checked, Jony Ive and co. have been handling design for the past 20 years at Apple.

Oh wait, you're one of those people who thought Steve Jobs was a one-man army that worked in a vacuum and created all these products entirely by himself :rolleyes:

Go on, please share some more of your remarkable insight with us ;)
 
Or the grey ring is also a circular LED notification light. Similar to the Siri processing animation...
 
Or the grey ring is also a circular LED notification light. Similar to the Siri processing animation...

maybe, the led can have a single point of it lit at a time, and when siri is thinking, there will be a light animation of the light going around the ring
 
Any packaging that shows iOS 7 is going to look horrible because the OS itself is very ugly. I wouldn't be surprised if this was real.
 
not quite - they have larger and larger screens and better screens while improving internals as well.

We are on the 7th iteration of iPhone and it's exactly the same OLD stuff. The screen isn't even 720p. iOS 7 is the same as iOS 6.0 functionally but wrapped with a super ugly flat (which looks lazy as hell) style graphics.

ALL this time and this is the best iPhone you can buy? WHat are you smoking? Until they give me a larger screen in the same usable size, better iOS look and feel, and improving the most important thing on my to-do list: battery life, I'd praise them. Right now they are just terrible in terms of rehashing old stuff and telling fools, "hey, look at this new iPhone 5S" - seriously, I'd expect this half-as s ness from samsung but not from apple.

What does it matter if it has 720 lines of resolution. If the pixels are smaller than the human eye can detect, what does it matter how many there are?
 
In your opinion. How about the 3GS and the 4S announcements, did they blow you away? Probably not. So why are you surprised that this time would be different. By now we all now how they work so why act all surprised and disappointed? Don't like it, don't buy it. So much hate. :)

The 3gs was actually a pretty big upgrade, way better than the original to the 3g was. The 4s imo is the only really crap upgrade we have ever got. I mean it was a bit faster, better camera, and siri. But at the same time we lost tons of battery, the phone got really hot, It was really heavy, and we lost local voice commands. It was a really bad upgrade.
 
maybe, the led can have a single point of it lit at a time, and when siri is thinking, there will be a light animation of the light going around the ring

Potentially you could have a bunch of different colours or combinations then.

From receiving texts, email, calls, syncing, Siri, biometric reading, charging, standby pulse (like older MacBooks), etc...
 
It looks really credible, but I call fake. Wouldn't the color of the box be matched with the color of the phone? As is with the current packaging? Black box for black iPhones and white box for white iPhones? Why isn't the box colored black?

Polarizing effect of iOS 7.
 
I'm thinking this is real.

As for the people saying it's fake because of the black wallpaper, could it be that Apple went with black in order to show off the new icons of iOS 7? If you throw some colorful wallpaper in the background, the icons get lost.

Let's remember that the general public hasn't really seen iOS 7 yet. Sure, maybe they've seen a shot or two here or there, but overall, they have no idea what's coming. Apple needs to "show off" the new OS.
 
I'm thinking if that is some sort of ring maybe it will double as an LED for alerts, maybe even slightly customizable...

Text messages = Green
Voicemails = Red
Emails = Blue
No Alers = Led off
 

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My logic is not based on assumptions about a product no one has seen yet. My logic applies to iOS 7 more than anything, which everyone HAS seen. iOS 7 is a big part of the excitement this year. Having an angled shot will not put iOS 7 front and center. And you can bet that Apple wants everyone to see iOS 7 very clearly on the box, because thats the big change this year.

The point I was making is that people base their logic off "Apple's pattern so far" as you just said. Never taking into consideration that Apple frequently changes their patterns. Did you forget that the first 3 iPhone releases had front-facing shots, with a raised indentation around the phone? They changed that with the iPhone 4. Then with the iPhone 4S, they didn't have color-matched boxes and instead had the same color box with just a different colored phone on the box picture. Then with the 5 they went back to color-matched boxes.

My point is, you can't base assumptions off Apples "patterns," because there really is no pattern. They change their mind and do whatever is appropriate to convey the message they want to tell at that point in time.

*shrug* maybe. It doesn't really square with, say, the image on the iOS 7 page on Apple.com. There is very much an angle in that image, even more so than previous boxes. So I will repeat that we don't really know, neither of us have a leg to stand on, and my original opinion is based off what Apple has been doing lately. Your point is that they could possibly do something different this time and of course that is possible. You came on pretty aggro for someone with such an obvious position. No harm done, though. Opinions are like bum holes :-D
 
A round outline on the home button would be consistent with the use of round icons for the iOS 7 lock screen.


ios-7-lockscreen.jpg
 
Fake... no way they'd show iOS 5 on the box.

That's ios 7, not 5. We have already seen in the 5c packaging sticker that the wallpaper copies the color of the phone and this phone is black which is why it has a black background. Also ios 3 was the last os to have only black backgrounds.
 
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