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Quicktime of Pepsi-iTunes Superbowl Ad
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LAME!
Man Pepsi should be embarrassed. It looks like a 10 year old wrote and filmed it. Very cheap looking.
Man Pepsi should be embarrassed. It looks like a 10 year old wrote and filmed it. Very cheap looking.
What a dumb ad. They weren't "prosecuted" for starters. The girls' speech didn't flow naturally. And the Green Day cover was just *awful*
I thought the commerical would be more like them breaking the law, only to have them just getting free songs off of iTunes, not this crap. Grr... oh well...
No, it's illegal to distribute copyrighted works without permission of the author or copyright-holder. Not *all* music is governed by the RIAA. Lots of really great bands and musicians started as indie groups, and many of them realize that letting you download a song has a better chance of getting you to buy a CD than not. Wether you're into blues or not, check out this kid on guitar- he was 11 at the time of recording.
No one is being sued for downloading music- it would be far more difficult for the RIAA to take you to court for downloading a song. There's really no substantial evidence- fair use arguments would muddy the waters...
This is an indirect ad for iTunes. It's really about drinking Pepsi. It's a good idea, and it will introduce iTunes to a lot of people who knew nothing about it, or weren't interested in using it. Not a great commercial, but does it have to be? Everyone knows about Pepsi. Now they know Pepsi is giving away free things. Some people may try a new Pepsi product, people who like Pepsi already will likely buy more.
1) as many others have pointed out, this is not an apple commercial, or an itunes commercial or an ipod commercial.
2) this was never supposed to be the second coming of the 1984 ad, despite what you may have wanted.
3) the itunes/pepsi campaign doesn't even need a commercial, it's almost like they're doing it because they feel they need to. look at the target audience though. how many of those people are going to be watching the superbowl on sunday? this campaign will be viral, "dude i got a pepsi for lunch and won a free song!" "whoa cool".
4) apple's branding/advertising. yeah they're great, but you know what not successful. it's been 8 years since steve has been back and the ads have kicked ass again, yet market share continues to decline and unit sales are relatively flat. which means that despite the talk apple is effectively treading water. the ads they make are great for existing customers, we love em, they make us feel good about our purchases, but they aren't effectively bringing in new people.
the new people they are not attracting are the joe-six packs of the country. the people who think that high quality design is somehow insulting or something to be feared (trust me i've done research). the ads to these people come across as elitist and they feel alienated.
now apple cannot under any circumstance start to produce "dell dude" type commercials, that would adversely affect their branding, but they somehow need to get the message across to middle america.
this pepsi advert is brilliant (not in it's construction, concept or execution. in that respect it is simply competent) but in the stealth marketing apple gets to do. they get a cheesy middle america commercial without damaging their brand. (don't believe me, take a look at itunes.com and compare it to the rest of the apple site... the difference there is much more subtle as it has to fit in with the rest of the apple.com site, but the differences are noticeable).
i'm really quite pleased with apple right now, they are doing pretty much everything right that they did wrong with the mac. they HP deal is massive, the pepsi deal is huge, in my mind they need two more ipod licensees to wrap up the digitial music world.
1) mtv. they've already announced they want to do a store, if apple and mtv are smart they'll do something like the HP deal, but with the ipod mini. the battle for the youth market would be over right there. created a limited edition britney (or fill in TRL artist here) ipod mini with exclusive content. game over.
2) samsung, yeah it's crazy as samsung makes the napster player, but let's face it napster is going to fail, probably later this year, middle of 2005 tops. samsung is a very bright company and they are huge in the asian and european market and gunning directly for sony's market lead. so samsung sensing the impending doom of napster looks for a winning horse and settles on ipod. steve gives samsung a sweet deal, they get to make an ipod clone, but they also get exclusive rights to do flash memory and cd based players that can play fairplay/aac to effectively wrap up market segments that i doubt apple will get in to themselves, all the while collecting license fees....
uhmmm... yeah the commericals okay
2) this was never supposed to be the second coming of the 1984 ad, despite what you may have wanted.
3) the itunes/pepsi campaign doesn't even need a commercial, it's almost like they're doing it because they feel they need to. look at the target audience though. how many of those people are going to be watching the superbowl on sunday? this campaign will be viral, "dude i got a pepsi for lunch and won a free song!" "whoa cool".
4) apple's branding/advertising. yeah they're great, but you know what not successful. it's been 8 years since steve has been back and the ads have kicked ass again, yet market share continues to decline and unit sales are relatively flat. which means that despite the talk apple is effectively treading water. the ads they make are great for existing customers, we love em, they make us feel good about our purchases, but they aren't effectively bringing in new people.
the new people they are not attracting are the joe-six packs of the country. the people who think that high quality design is somehow insulting or something to be feared (trust me i've done research). the ads to these people come across as elitist and they feel alienated.
now apple cannot under any circumstance start to produce "dell dude" type commercials, that would adversely affect their branding, but they somehow need to get the message across to middle america.
this pepsi advert is brilliant (not in it's construction, concept or execution. in that respect it is simply competent) but in the stealth marketing apple gets to do. they get a cheesy middle america commercial without damaging their brand. (don't believe me, take a look at itunes.com and compare it to the rest of the apple site... the difference there is much more subtle as it has to fit in with the rest of the apple.com site, but the differences are noticeable).
i'm really quite pleased with apple right now, they are doing pretty much everything right that they did wrong with the mac. they HP deal is massive, the pepsi deal is huge, in my mind they need two more ipod licensees to wrap up the digitial music world.
1) mtv. they've already announced they want to do a store, if apple and mtv are smart they'll do something like the HP deal, but with the ipod mini. the battle for the youth market would be over right there. created a limited edition britney (or fill in TRL artist here) ipod mini with exclusive content. game over.
2) samsung, yeah it's crazy as samsung makes the napster player, but let's face it napster is going to fail, probably later this year, middle of 2005 tops. samsung is a very bright company and they are huge in the asian and european market and gunning directly for sony's market lead. so samsung sensing the impending doom of napster looks for a winning horse and settles on ipod. steve gives samsung a sweet deal, they get to make an ipod clone, but they also get exclusive rights to do flash memory and cd based players that can play fairplay/aac to effectively wrap up market segments that i doubt apple will get in to themselves, all the while collecting license fees....
uhmmm... yeah the commericals okay
geerlingguy
macrumors 6502a
Sorry, should've clarified what I was saying... I meant to say that it's illegal to download songs from KaZaA or other P2P networks that are copyrighted (a lot of my friends do this...). It also surprises me how fast people will just send out a copy of a CD to all their friends (like as a Christmas present) full of copyrighted music - heck, I've seen a teacher at my school burning CDs from a school event and selling them to kids for a buck!
That outrages me!
ps: no hard feelings myndlinksw or greenstork 🙂
But for those that got sued (except for the few mistakes, which is the fault of the ISP), they were sharing the copyrighted songs they DO NOT OWN, without the owner's permission.
That is correct, since they are being sued for sharing music.
Ha, what a load of nonsense. The fact that their IP addresses were tracked to share the files, along with the timestamp, is more than enough.
The reason most of the people settled with the RIAA is because of their guilty conscience, and because they really have been sharing those copyrighted music without the owner's permission.
If they went to court, the prosecutor easily could've subpoenaed the hard drive of the computer as evidence. Even if you delete the file and overwrite the sectors with random 0's and 1's hundreds of times, forensic experts could still extract what was previously there.
More nonsense. Read the copyright law if you are going to throw "fair use" around. Fair use does NOT cover sharing copyrighted media you do not own on a public network.
geerlingguy
macrumors 6502a
Ditto. Samsung would be a great asset! or how about Rio? They used to have a buddy buddy relationship with Apple (some of the few supported players of iTunes 1.0-2.0...). Creative hasn't really teamed up with anyone, either, but they make HD players like Apple's, so that might not be good...
Man, that's a really poor ad, even disregarding the whole Apple angle. It starts off weirdly dark and downbeat, with the underlit unsmiling kids and the negative captions, and never really gets fully out of that negative vibe. None of the kids seem especially appealing, and the spokesgirl is downright bland. And the titles look like someone did them in Word (or perhaps with crayon).
Geez, you'd think a tie-in between one of the world's biggest soda makers and the world's largest digital music store would be vibrant and alive, but I've seen more energy in an Imodium ad.
I really think that focussing so much on the illegal aspect of downloaded music, especially in such a heavyhanded way, was a mistake -- it gives the ad a really weird feel. A lighter touch would have worked a lot better.
Geez, you'd think a tie-in between one of the world's biggest soda makers and the world's largest digital music store would be vibrant and alive, but I've seen more energy in an Imodium ad.
I really think that focussing so much on the illegal aspect of downloaded music, especially in such a heavyhanded way, was a mistake -- it gives the ad a really weird feel. A lighter touch would have worked a lot better.
Brilliant
Give it a rest L33t MAC users! The ad is genius, given that the majority of the ppl watching are, oh how do i say this without upsettiong people, FOOTBALL FANS! This is middle america folks not some trendy mac users they are after.
Give it a rest L33t MAC users! The ad is genius, given that the majority of the ppl watching are, oh how do i say this without upsettiong people, FOOTBALL FANS! This is middle america folks not some trendy mac users they are after.
This morning on 7th ave and Spring St. just before the Holland tunnel (NYC) I saw a billboard ad for the Pepsi iTunes campaign. There was a huge picture of Seal on it.
As said before, market share and unit sales mean nothing in comparison to per unit capita, and Apple is the leader. Dell would have to sell more units to recoop as much as Apple does with one sale. As for flat sales, ever heard of the thing called the iPod? You know, that little white thing that you couldn't find this past Christmas? The one that is nearly $50 profit per unit? If you think unit sales are down, you need a reality check.
I'd hardly call Apple treading water. Gateway, now, they are treading water.
Here in Canada we don't get the American commercials that are so raved about...I can now see that we aren't missing anything 'spectacular'. I'm sure that spokesgirl was selected for her breast implants rather than her acting ability...what a brainless primate commercial.
Well, while I'm here....GO PATS!
Well, while I'm here....GO PATS!
To quote my Marketing prof..."If this ad appealed to you no way whatsoever, then excellent! This ad did it's job."
Us rumour-mongors on MacForums are not the Target Market this ad is after. 33% of us are not going to watch at all, 11% maybe a bit, and a whopping 22% just for the 'Apple' ad. That says it all right there. It's not meant for us.
You can hate this ad, just as I do, but as others have said, this is for people who don't know about iTunes already, and it's Pepsi's ad, not Apples.
So I don't think Apple will end up being laughed at for this, maybe on a few online forums, but I think the millions of people that will go online and download iTunes and try it out will make up for it.
Us rumour-mongors on MacForums are not the Target Market this ad is after. 33% of us are not going to watch at all, 11% maybe a bit, and a whopping 22% just for the 'Apple' ad. That says it all right there. It's not meant for us.
You can hate this ad, just as I do, but as others have said, this is for people who don't know about iTunes already, and it's Pepsi's ad, not Apples.
So I don't think Apple will end up being laughed at for this, maybe on a few online forums, but I think the millions of people that will go online and download iTunes and try it out will make up for it.
Yeah I always felt ripped off. Now my friends and I get together at whosever house has the biggest TV and get the PayPerView American Version. A couple bucks each more than makes up for some great commercials. And who cares about a couple bucks when you got beer and snacks!!
Re: Brilliant
I'm sorry, you appear to have made a typo with the word "L33t", obviously the number 3 isn't supposed to be there. Normally I wouldn't bother replying, but in this case that is the most important word in your statement, which I'd like to understand.
I thought maybe it was a use of that new weird pseudo language where letters are replaced by numbers, sort of an extension of that good old American favourite of shortening words by removing "redundant" letters, e.g. colour -> color. However "L33t" didn't make any sense even then. And given that I spent minutes trying to understand what this word meant, it obviously wasn't an abbreviation.
Could you let us know what the word is that you meant to say when you said "L33t".
Cheers,
Edward.
I'm sorry, you appear to have made a typo with the word "L33t", obviously the number 3 isn't supposed to be there. Normally I wouldn't bother replying, but in this case that is the most important word in your statement, which I'd like to understand.
I thought maybe it was a use of that new weird pseudo language where letters are replaced by numbers, sort of an extension of that good old American favourite of shortening words by removing "redundant" letters, e.g. colour -> color. However "L33t" didn't make any sense even then. And given that I spent minutes trying to understand what this word meant, it obviously wasn't an abbreviation.
Could you let us know what the word is that you meant to say when you said "L33t".
Cheers,
Edward.
Re: Re: Brilliant
L33t -> Leet (3 represent 'e's, kinda look like 'e's, you see?) -> Elite
Basically, it's something called leet speak, where back in the day hackers replaced letter with different symbol, number, and other characters. Like e would be 3, A would be 4 (looks like an A, kinda), and so forth, and so on. Don't worry, it's only used by n00bs, er... newbies..... 😉
L33t -> Leet (3 represent 'e's, kinda look like 'e's, you see?) -> Elite
Basically, it's something called leet speak, where back in the day hackers replaced letter with different symbol, number, and other characters. Like e would be 3, A would be 4 (looks like an A, kinda), and so forth, and so on. Don't worry, it's only used by n00bs, er... newbies..... 😉
Anyone notice she's running Jaguar, not Panther? Compare what's in her Dock:
http://www.apple.com/pr/photos/ads/04pepsi.html (click the 3rd image to download an enlargement)
Compare to this
The giveaway is she's got IE and Sherlock, but no Safari. Survey says: DOCTORED PHOTO!
http://www.apple.com/pr/photos/ads/04pepsi.html (click the 3rd image to download an enlargement)
Compare to this
The giveaway is she's got IE and Sherlock, but no Safari. Survey says: DOCTORED PHOTO!
Re: Re: Re: Brilliant
Thanks that clears it up a bit, although I prefer to interpret n00bs the way that I first read it which was as the word "knobs" 🙂
I can understand the abbreviation of words (ala elite -> leet, and noobs -> newbies, even adults do this) but I don't understand why this kids want to substitute numbers for letters, each to their own I guess, they'll probably change to real letters and words when they grow up a bit more 😉
Cheers,
Edward.
Thanks that clears it up a bit, although I prefer to interpret n00bs the way that I first read it which was as the word "knobs" 🙂
I can understand the abbreviation of words (ala elite -> leet, and noobs -> newbies, even adults do this) but I don't understand why this kids want to substitute numbers for letters, each to their own I guess, they'll probably change to real letters and words when they grow up a bit more 😉
Cheers,
Edward.