I've been a member since 2011 and I have never seen so much racism, hate and bigotry as I've seen the past couple of weeks regarding this Beats acquisition. It's downright sickening and I'm dismayed that Macrumors staff is allowing it to go on.
I don't know, maybe it's the way I was brought up and the friends I've had over the years, but rap and ghetto are not the first thing I think of when I hear Jimmy Iovine's name or Dr. Dre, they've been involved in music ranging from hip hop to rock and a lot in between. Both of them clearly have their fingers on the pulse of today's youth. And if you don't think that Apple needs to attract that demographic then you have no clue about big business.
While Apple still makes excellent products they're not as "cool" as they once were. By no means am I saying they're in any kind of trouble but they do need to think ahead. I'm sure everyone here (or most everyone) would agree with the statement that iPhones are better than Samsung's offerings, yet Samsung is the company that's looking cool these days. Why? One word...marketing. Apple has to step up their marketing game before they become irrelivent to the 30 and under group.
Before you all bash Iovine and Dre let's just see what happens over the next year or two. I believe Apple will still produce a class product as they have done for the past decade. I'm actually excited to see what this new Apple will give us in the not too distant future. I believe that Jimmy Iovine is exactly the kind if guy who will have no problem lighting a fire under Tim Cook's or Sir Jony Ive's ass. I think someone has to do it and this just might be what turns Apple back into the juggernaut they were just a few short years ago.
You may scoff all you want but Iovine might be the closest we come to having someone like Steve Jobs back at Apple. The guy has vision, guts and the balls to compete in big business. I can go on and on but I'm sure you all already get the idea.
But please stop with the bigotry and racism. It really is shameful.
THIS x1000 ^^^