To be fair, car manufacturers are kinda doing that these days. You'll find that many car manufacturers are shifting towards displaying the PS/BHP/HP output of the vehicle rather than the engine size of the car as more and more cars are being fitted with smaller engines. Even they are realising that customers are being put off by finding out that new Mercedes only has a 1.4L engine.I have never seen the size of the engine omitted from a car spec sheet.
Apple have been doing that for a while, except they take it further by completely avoiding dislosing it even on their spec sheets.
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