I opened my new iPad on Friday and was VERY disappointed to find a dingy, yellowish, less bright screen than my iPad 2. After playing with it awhile, I noticed it also gets very warm on button side and that my screen is darker/more yellow on camera end. It's so bad that one half of the keyboard looks tan compare to gray keys on other end. I am a person who loves my Apple products, upgrading my MBP every two years, buying the latest version of iPhone and iPad each year, and always opting for the most expensive model. I am going to have to return/exchange this unit and I do so with trepidation, no longer trusting Apple's quality control and fearing I will get another sub-par unit. I have never experienced this before with an Apple product. I will also be choosing Verizon over AT&T for replacement unit and am annoyed that the two carriers' plans were not more clearly explained by Apple or the carriers at launch so customers could make an informed decision when pre-ordering.
First time EVER to be disappointed with or return an Apple product. If I hadn't promised my iPad 2 to my husband, I would simply return it and stick with iPad 2 until 4th generation. If the replacement is another dud, I will return it and simply buy another iPad 2 at clearance price. Shame on Apple...
Carefulness has nothing to do with poor quality on Apple's part. Their products command a premium price and imply quality.