Here's why that's nonsense:
1) the people making minimum wage won't give 1% of a ****.
2) upper management/decision makers won't know it's happening
3) the amount of people using apple pay is probably extremely small (especially at this point)
4) why would you DRIVE FARTHER from your house to save .5 seconds at checkout??
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Exactly...
I specifically avoid the self checkout lines where I can do everything quicker and faster without waiting in line... It's not about time spent at the store... It's about, I'm paying for this stuff, they can do everything for me.
Maybe that sounds silly... but you know, I'm paying markup. They can bag it, they can take my money and count it for me, they can slide my card for me, they can do everything necessary to take my money and get me out of the store. Why, because I don't save any money doing it myself.
You think I'm gonna pull out my cell phone, get an app ready, press a button, etc... no.... I'm gonna hand them a card and say you do it.
If a store wants me to do most of the work, then they can charge me less. I see nothing about Apple Pay that makes my life easier. Just one more thing to mess with. I'll leave my phone in my pocket, and not mess with technology, button presses, etc.
Besides, I'm certainly not spending $700 on a new phone, so that I can do most of the check out process for them, and send a percentage of my purchase to Apple. That's just crazy.
I'll save $700, let the stores do the work I'm paying them to do in the markup of merchandise, let them scan and bag and put everything in the cart for me, and swipe my card for me, and relax and enjoy the time at the checkout stands where I don't have to do anything for a while. Sometimes it's nice to let others do everything for you, sometimes the grocery store is the only place you have someone do anything for you. Why pay for the "privilege" of doing everything yourself?