I've read and been told that a terminal doesn't need to have an Apple Pay sticker on it for Apple Pay to work. It just needs to have the contactless payments icon (below) to work. So...is that not actually the case?
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The case is Rite Aid completely disabled ALL NFC/Contactless payments to push their own payment system (which I think uses a barcode/quickcode displayed on the phone and not NFC). You can't block just Apple Pay as it uses NFC standards. It's all or nothing.