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Well, let's hope they do SOMETHING. This horizontal rear-facing, dual-lens camera on my new 7 Plus just looks so odd with all of its horizontalness.
 
Me too, but I think it is :
  • New iPhone SE : 4-inch
  • iPhone 7s : 4.7-inch and maybe 5.5-inch
  • iPhone 8 : Same form factor as 4.7 and 5.5-inch, but since the screen will be edge-to-edge, it'll be bigger.
So 4-5 iPhones to choose from in total.

My bet is: If they can make the iPhone 8 in sufficient quantities, there won't be an iPhone 7S.
 
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By "inconsistent nonsense" you mean making Apple boatloads of cash? Man, this forum is filled with the whiniest bunch of people I've ever seen and it just keeps getting worse. iPhone 7 is an incredible device and is selling like hot cakes, Apple Watch is also killing it this year. My 7 Plus is the most incredible device I've ever used, an absolute masterpiece. The doom and gloom that people keep predicting just doesn't materialize.

Sure, bucko. "Those who do not learn history are doomed to repeat it."

So far, Tim is doing absolutely everything Sculley did back in the 90s. A numbers man who doesn't really understand his company's product, and only cares about diversification and growth. Make a billion versions of everything for everyone that does everything, instead of focusing on fewer better products.

You have to understand, Apple already has all the "boatloads of cash" in the world. When will they begin investing in their products again? A new size and a new color of the same thing each year, but with more bands or emojis, is not sustainable.

MacRumors is full of whiny people because we were the ones who supported Apple the most. We bought the first iMacs, eMacs, iBooks, PowerBooks, MacBooks, MacBook Pros, iPods, iPhones, iPads and Apple TVs. We promoted iLife, iWork, Final Cut Studio, Logic Pro Studio and Aperture to everyone we knew, way before the App Store became the great equalizer. And so far, Apple is letting us down and ignoring us, who were crucial in their growth to where they are now.

But go on ahead and keep justifying everything Tim and Co. are doing. You clearly aren't a professional creative, nor a power user, and that is who Apple only now cares about.
 
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I'm a big Apple fan and only prefer iPhone, but if I see one more cycle of the iPhone 6, I'll be royally pissed! And will not purchase any more iPhone until they change the design!

Don't be so vague - it makes it sound like you want change for the sake of change.

Personally, I really like the current design. However I would like to see less bezel. What are you looking for in a "new design"?
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Sure, bucko. "Those who do not learn history are doomed to repeat it."

So far, Tim is doing absolutely everything Sculley did back in the 90s. A numbers man who doesn't really understand his company's product, and only cares about diversification and growth. Make a billion versions of everything for everyone that does everything, instead of focusing on fewer better products.

You have to understand, Apple already has all the "boatloads of cash" in the world. When will they begin investing in their products again? A new size and a new color of the same thing each year, but with more bands or emojis, is not sustainable.

MacRumors is full of whiny people because we were the ones who supported Apple the most. We bought the first iMacs, eMacs, iBooks, PowerBooks, MacBooks, MacBook Pros, iPods, iPhones, iPads and Apple TVs. We promoted iLife, iWork, Final Cut Studio, Logic Pro Studio and Aperture to everyone we knew, way before the App Store became the great equalizer. And so far, Apple is letting us down and ignoring us, who were crucial in their growth to where they are now.

But go on ahead and keep justifying everything Tim and Co. are doing, you clearly aren't a professional creative, nor a power user.

You guys have short memories. Go and watch old interviews with Steve Jobs and you'll find a bunch of stuff people don't remember, that the current Apple is doing.

The best example that springs to mind is: Steve Jobs said Apple would be for music streaming if the market indicated that's what it wanted, and that's what it would pay for. That Apple launched new products, then listened to the markets to help guide those new products in the right direction.

So far, there isn't a million different Mac models. If Apple just wanted easy praise and high sales without innovating, they would have shipped a retina display on a MacBook Air. Having said that, I remember when Phil Schiller stood on stage and boasted of the thousands of combinations there were for the Mac Pro, at the end of the Intel transition.

Haven't Apple just been criticised for alienating a ton of users with the new MacBook Pro? How exactly is that making "a billion versions of everything for everyone that does everything"?

I suggest you read Daring Fireball more often. He seems to have his head in the real world most of the time, and doesn't shy away from pointing out Apple's faults: http://daringfireball.net/linked/2016/05/13/cybart-apple-rd

Some people are just seeing what they want to see. They assume one day Steve Jobs just stopped going into work so the directors had to hurriedly find someone else to take over.
 
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Hope there's a new 4-inch SE with a headphone jack.
If you are happy with a 2013-era display, touch sensors and front camera as well as a 2012/13-era industrial design, thickness and weight in 2017, sure go ahead and with for a new 4" SE.
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Sure, bucko. "Those who do not learn history are doomed to repeat it."
And when circumstances change for the worse, we blame our leaders. This goes back thousands of years. Whenever the harvests failed, the leaders were blamed for it, even if they had very little to do with it.
 
Damn it's too early to believe these rumors,the more accurate ones will pop up in mid June /July when the production line will start

I would rather believe the rumours that come from the Wall Street Journal because they were the first to say that the iPhone 6 would come in 2 different sizes, and they were right. They tend to be right quite often because I think that they get the nod from someone high up at Apple. A sort of off the record chat. The share price is more important to Apple than some tech website such as Tech Radar etc.
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Why does it matter that it's the 10th anniversary? They didn't say anything for the 10th anniversary of iPod or MacBook Pro either. Screwing their whole development cycle over an arbitrary thing like "10th anniversary" that 99% of consumers don't care about anyway would be a terrible move.
Yes but the iPhone accounts for over 60% of profit for Apple so is more important for them than the Mac or iPod. I mean look at the dire state of both in terms of significant updates and you get the idea.
 
Thats besides the point.Microsoft missed a lot of profits thanks to Ballmers missteps.And I am talking supernormal profits here,not just the usual growth ladder.You realise Microsoft Windows on PC and Mobile would mean complete domination and huge profits?Heck even Apple cant claim the former.Microsoft let the chance to beat Apple slip through their fingers


I am platform agnostic


Just having different models is not fragmentation.WIDELY Segregating features among them with huge design and spec differences is.The Note 7 is a S7 Edge with a Spen.The S7 Edge is a S7 with a curved screen.Thats it.Apple on the other hand is handicapping all their iphones in some way or another by missing key features amongs the lineup..For instance,4.7 inch does not get dual camera.5 inch does.5.5 inch gets 3 gigs of ram.the smaller ones dont.The anniversary edition gets the OLED and glass back and wire less charging.The Plus edition just gets aluminium and a minor spec bump

BTW loss of headphone jack is a feature being dropped.Loss of silent switch is a feature being dropped
Wasn't mis-steps, he did not want Microsoft involved at that time. Windows was a cash cow and he was all for Windows everywhere on intel hardware. No windows mobile was already out since 1995, a phone version is much differently. Too many compromises.

So fragmentation is not until you say is? Got it.:rolleyes:

No sir, you can still use a 3.5mm headphone with an i7, so nothing was dropped. And those headphones will be supported in the near future.
 
Hope there's a new 4-inch SE with a headphone jack.

I got an SE in October, and I'm curious what a new one would bring to the market? Not saying it shouldn't be updated, but the current model remains a workhorse that pretty much can do anything you throw at it.
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They can't raise the 5.5 inch price simply because they feel like fitting a new model in between. I have no problem paying $100 more for 5.5 inch model but they have to offer more than current model. They could offer a 4K screen, additional AR cameras, etc. Extra storage and new colors don't justify price increases.

A 4K screen, on a mobile device? A Retina display already has pixels smaller than the eye can see, so to add in 4k would do nothing but giving them bragging rights on specs.

What they need is to continue to improve performance and battery life, especially the latter. Imagine an iPhone with a battery that lasts a full week of heavy use. Now that would be an achievement. Waterproof expandable on-device storage would be another worthy achievement that would bring true value.
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If you are happy with a 2013-era display, touch sensors and front camera as well as a 2012/13-era industrial design, thickness and weight in 2017, sure go ahead and with for a new 4" SE.

What does screen size have to do with a year? Are you saying that each year the display must get bigger in order to be better? I choose an 64GB SE this past October (2016) because it was the right phone for me. The right size, the right specs for storage. Has lag-free performance for everything I use it for. The cameras take great photos, and it's lighter than the 3.5" iPhone 4 that it replaced. Perfect for me.
 
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Apple may introduce a new 5-inch iPhone model that sports a unique vertical dual-camera system that sits alongside the existing 4.7- and 5.5-inch models, according to Japanese blog Mac Okatara. The 5-inch model would act as the medium size in the 2017 lineup.

iphone7pluscamera-800x503.jpg

The report, which comes from a Taiwanese supplier, says that the new models, dubbed the iPhone 7s, would be an updated version of the iPhone 7. The new 5-inch model, however, would rearrange the iPhone 7 Plus' dual camera into a vertical alignment rather than a horizontal one.

Earlier this month, Mac Okatara reported that the iPhone 7s and 7s Plus would retain the aluminum design of the iPhone 7. However, the report said the new phones would come in an all-new red color. Multiple reports have stated that there will be three new iPhone models in 2017, including updated 4.7- and 5.5-inch models with LCD screens and a premium model with an OLED display and glass casing.

The new report corroborates an earlier Nikkei report that said a new 5-inch iPhone would arrive in 2017. However, Nikkei reports that the three iPhone models in 2017 will have new glass-backed designs. In November, KGI Securities analyst Ming-Chi Kuo said it's likely the 2017 iPhones will switch to new glass casings to support wireless charging.

While Mac Okatara was the first to report that Apple would replace the headphone jack in the iPhone 7 and debut a new gloss black color, its track record is not perfect. In November, it reported the iPhone 7 and 7 Plus would get a new "Jet White" color that has not yet materialized.

Article Link: Rumor Says Apple Will Introduce New 5-Inch 'iPhone 7s' With Dual Vertical Cameras

It's something to talk about I guess. Z-z-z-z-z-z-z-z-z …
 
Would be funny if all these rumored iPhones ended up in the pile with the tapered iPhone 5 and all we got next year was a plain old 7S.
 
What does screen size have to do with a year? Are you saying that each year the display must get bigger in order to be better? I choose an 64GB SE this past October (2016) because it was the right phone for me. The right size, the right specs for storage. Has lag-free performance for everything I use it for. The cameras take great photos, and it's lighter than the 3.5" iPhone 4 that it replaced. Perfect for me.
Yes, screen size has to get bigger to get better. Simply because the sales volume at the small size as well as Apple's margins at the SE price point are too low for Apple to develop a completely new phone for this size. The external body as well as the whole front assembly of the SE is the same as the 2013 iPhone 5s (the external body is even essentially the same as the 2012 iPhone 5).

There is nothing wrong with the 4" size or you preferring it. But in Apple's eyes it is not a big enough market (with big enough margins) for Apple to produce a completely up-to-date phone at that size.
 
It sounds like we're getting all these leaks from suppliers because Apple are testing a variety of prototypes and have not yet decided on which ones to produce.

The only thing I would say is "confirmed" is that the new phones will not be as much of an advance beyond the current models as many hope. The cameras will continue to lag behind those on Pixel and Samsung phones, the displays will be only slightly improved LCDs, and the phones will use the same case design.

Apple's record is clear: their first priority is their margins, so they use mainstream technology. They do not adopt bleeding edge tech or even the most advanced mainstream tech if they can avoid it. Thus a glass-backed OLED iPhone is likely planned as the iPhone 8 for 2018, because OLED remains too expensive to sustain Apple's precious margins.

At this point I'd say it's clear that Apple have no intent to ever "catch up" to Samsung and Google hardware. They will always offer a smaller camera image sensor than their competitors because that's the only way to preserve margins. The iPhone display will always lag behind their competitors. Essentially, Apple's business model depends on deft packaging of mediocrity.

It's sad, because if a cheap bastard like me would pay a premium for an iPhone with a competitive camera then that means there are a LOT of Apple fans who would. But such an iPhone would make their other iPhones seem, well, mediocre, so they won't do it.
 
Jesus, why? This is even more fragmentation. Honestly, look at the MacBook Pro and iPad lineups, and it's clear how these guys have absolutely no idea what to do.

With the amount of product fragmentation and non focus they have right now I swear John Sculley is sitting in a secret office in Cupertino running things. Tim Cook is just the public spokesperson.
 
Sure, bucko. "Those who do not learn history are doomed to repeat it."

So far, Tim is doing absolutely everything Sculley did back in the 90s. A numbers man who doesn't really understand his company's product, and only cares about diversification and growth. Make a billion versions of everything for everyone that does everything, instead of focusing on fewer better products.

You have to understand, Apple already has all the "boatloads of cash" in the world. When will they begin investing in their products again? A new size and a new color of the same thing each year, but with more bands or emojis, is not sustainable.

MacRumors is full of whiny people because we were the ones who supported Apple the most. We bought the first iMacs, eMacs, iBooks, PowerBooks, MacBooks, MacBook Pros, iPods, iPhones, iPads and Apple TVs. We promoted iLife, iWork, Final Cut Studio, Logic Pro Studio and Aperture to everyone we knew, way before the App Store became the great equalizer. And so far, Apple is letting us down and ignoring us, who were crucial in their growth to where they are now.

But go on ahead and keep justifying everything Tim and Co. are doing. You clearly aren't a professional creative, nor a power user, and that is who Apple only now cares about.
I don't think Apple give 2 sh@ts about pros.
Their market is Iphone, iPads and the watch.
The Mac is not important to the Kids currently running Apple.
They could have left the form factor the same on the MacBooks and just updated the processors,SSDS and Ram and they still would have sold a Ton, They could do the same with the IMAc, the mini and the MAC Pro..
and they would sell a ton, Hell I bet they could back the Mac Tower updated and still kill with it,
But no, they have to make everything cost more and "improved?
 
This was inevitably going to happen after the products Jobs put into the pipeline have run out. There is no innovative Apple after Steve Jobs and the last 18 months have proven that. Tim Cook has no clue how to run this company and has delegated "innovation" to some division somewhere. Cook has no passion for products, no vision for the company, only management. The only person who could have led Apple in the vein of Steve Jobs was his prodigy, Scott Forestall, who was fired by Tim Cook within a year of Jobs' passing.

Apple is dying.
 
Jesus, why? This is even more fragmentation. Honestly, look at the MacBook Pro and iPad lineups, and it's clear how these guys have absolutely no idea what to do.


Fragmentation comes from the OS not from the hardware. Even if there was 100 iPhone types, as long as they all ran the latest OS then there isn't an issue.

The fragmentation issue on Andriod came because there were so many versions of the OS which ran on some phones but not others and then some weren't backward compatible. That caused a nightmare for developers trying to get their app to as many phones as possible.
 
If you are happy with a 2013-era display, touch sensors and front camera as well as a 2012/13-era industrial design, thickness and weight in 2017, sure go ahead and with for a new 4" SE.

Uhhh, what's stopping them from giving a 2017 SE the body and panel type of a 6S?
 
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Fragmentation comes from the OS not from the hardware. Even if there was 100 iPhone types, as long as they all ran the latest OS then there isn't an issue.

The fragmentation issue on Andriod came because there were so many versions of the OS which ran on some phones but not others and then some weren't backward compatible. That caused a nightmare for developers trying to get their app to as many phones as possible.

It is not exclusive to OS. Suppose I am someone who has never bought an iPhone before, and would like to look at my options. Here are the phones that are currently sold by either Apple or retailers: 5s, SE, 6, 6 plus, 6s, 6s plus, 7, 7plus. Now let's add onto that these: 7s, 7s plus, 7s X (Whatever this one will be called - the one with the vertical cameras). You have a gradient from most budget (5s) to most expensive (7s plus), another for size (5s/SE to 7 plus / 7s plus), another for camera (6 to 7s plus), another for battery (6 to 7s plus), another for having a headphone jack or not, another for displays, etc. There are way too many choices out there.

And if you just want to look at the most recently released (7, 7 plus, 7s, 7s plus, 7s X), I still think it is very confusing.
 
At this point I'd say it's clear that Apple have no intent to ever "catch up" to Samsung and Google hardware. They will always offer a smaller camera image sensor than their competitors because that's the only way to preserve margins. The iPhone display will always lag behind their competitors. Essentially, Apple's business model depends on deft packaging of mediocrity.

I disagree somewhat.

Apple has been willing to invest in design its mobile CPUs in-house, rather than going with off-the-shelf Qualcomm processors. Supporting older devices' software for years is something that the vast majority of Android phone makers won't match.

Apple may not have the latest and greatest in every category. However, more often than not their integration of all hardware and software components is pretty good.
 
Uhhh, what's stopping them from giving a 2017 SE the body and panel type of a 6S?
The same thing that stopped them from giving the 2016 SE the body and the panel type of the 6.
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It is not exclusive to OS. Suppose I am someone who has never bought an iPhone before, and would like to look at my options. Here are the phones that are currently sold by either Apple or retailers: 5s, SE, 6, 6 plus, 6s, 6s plus, 7, 7plus.
Apple isn't manufacturing or selling anything but the SE, 6s, 6s+, 7 and 7+. Essentially three sizes and two generations for the two larger sizes. For a while Apple sold three generations but that was when they only had one size (and thus price) to sell and during the transition when they sold two generations of 4" phones plus one generation of 4.7" and 5.5" each.
 
It sounds like we're getting all these leaks from suppliers because Apple are testing a variety of prototypes and have not yet decided on which ones to produce.

The only thing I would say is "confirmed" is that the new phones will not be as much of an advance beyond the current models as many hope. The cameras will continue to lag behind those on Pixel and Samsung phones, the displays will be only slightly improved LCDs, and the phones will use the same case design.

Apple's record is clear: their first priority is their margins, so they use mainstream technology. They do not adopt bleeding edge tech or even the most advanced mainstream tech if they can avoid it. Thus a glass-backed OLED iPhone is likely planned as the iPhone 8 for 2018, because OLED remains too expensive to sustain Apple's precious margins.

At this point I'd say it's clear that Apple have no intent to ever "catch up" to Samsung and Google hardware. They will always offer a smaller camera image sensor than their competitors because that's the only way to preserve margins. The iPhone display will always lag behind their competitors. Essentially, Apple's business model depends on deft packaging of mediocrity.

It's sad, because if a cheap bastard like me would pay a premium for an iPhone with a competitive camera then that means there are a LOT of Apple fans who would. But such an iPhone would make their other iPhones seem, well, mediocre, so they won't do it.
You have no knowledge of future phones and apples' priority is its customer base of which we are all a part of. Other than that imo, the Apple ecosystem is better than the Samsung/android ecosystem and wondering if they will ever catch up.
 
They will always offer a smaller camera image sensor than their competitors because that's the only way to preserve margins.
Yeah, because putting in an even bigger camera bump would have gone over ever better with the internet echo chamber.

And putting in two cameras into the Plus model surely must do wonders for their margins compared Samsung and Google which spared no expense by putting in one (back) camera.

If you continue to blame everything you don't like on the lowest motives you can think of, you are just feeding your own paranoia and bitterness. Have fun with that.
 
As a former android guy its funny seeing everyone here complain about "fragmentation" ... I'll ask the same question I asked then... WTF does fragmentation even mean? Apple could come out with 10 different sizes who cares? They all run the same OS and you only have to use one of them.
 
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