That holds some water except what if the companies you listed started off with these same rules when there was fierce competition, the same rules that most critics claimed would be their downfall, but yet that company ended up becoming successful over the years and kept the same exact rules that they started off with. I'm sorry I think that's the entire way free market is truly set to work.
What I said has nothing to do with consistency or inconsistency of rules over time. My point is that rules regulating monopoly is complicated and using simply analogy does not address the complex nature of that. Not sure how what you said here relates to my post.
In response to your point, consistency of the rule is not necessarily the validity of the rule. Success of the rule does not necessarily equate validity of the rule. Free market does not mean you can set whatever rules you operate on. Merely stating Apple's consistency about its App Store rule has nothing to do with whether these rules are correct. I personally don't think Apple's rules are anti-competitive based on what I think about the content of the rule, not about the consistency or success of these rules. While I agree with your opinion about the validity of App Store rules, I disagree with the logic you presented here in this post.