Steve's death is probably the single biggest death since Elvis in terms of the way people are affected right over the globe, when the pope died no one cared outside of catholics, when Diana died no one cared outside of royalists, when Jackson died most people thought one less weirdo in the world but I have not seen such a global outpouring of grief and universal love for anyone since Elvis died and it might even top that, the world is grieving over Steve Jobs right now and Google and Samsung just know Steve is going to dominate the headlines so it is just PR and nothing more, god silicon valley is a small world Google execs probably heard on the grapevine weeks ago that Steve was on his last legs.