For those that don't understand marketing, advertising, and competing in sales. You market and advertise on your current offering, not on your next model. I know, it's shocking for some.
I am reminded of the story of the boy who cried wolf.
Given that Samsung has a history of doing this, is there anyone who even believes their claims anymore?
Maybe it helps their sales in the short run, but the price is their credibility and brand image in the long run.
There’s just no coherent or unifying theme when it comes to them trying to communicate the vision underlying their products.