Is Android OS a puzzle? It seems to be, where each manufacturer can take it and cut up the pieces even smaller to make it more of a challenge for the user, who then feel "rewarded", allowing them to brag about their proficiency in solving it, when they've run out of specs to crow about with their peers... LOL
Phablet idea:
The Galaxy Boat III: It doubles as a dinghy, and comes with virtual, touch-sensitive colour crayons so you can fill in the "Touchwiz" icons, after having revealed them one by one in a "memory game" type puzzle, which seems to be a daily puzzle anyway for S3/Note II owners, so may as well "market" it eh... :S
Variation on above: Once you have correctly revealed the icons, they randomly shuffle themselves into a new position, ready for the next icon-placement-memory-game go, tomorrow!