I'm going out on a limb here and saying Apple won't sell 130 million of the iPhone X over the next 20 months. The market for a $1,000 phone is going to be satiated pretty quickly. With the anticipation of new models in different sizes expected in September 2018 I bet the sales volume of the X will plummet off a cliff after March. It is a luxury item tailor made for people who want exclusivity. Just like last year's clothes and accessories, the iPhone X is going to be passe' as soon as the new version comes out. Unless Apple does the equivalent of sending the old model to TJ Maxx and discounts it to under $700 then I think sales will be abysmal after nine months.
My prediction is the X will sell around 50 million before next year's models debut. After that it will probably be quickly killed so as to not cannibalize sales of the new models while the 8 soldiers on as the low-cost alternative.
My prediction is the X will sell around 50 million before next year's models debut. After that it will probably be quickly killed so as to not cannibalize sales of the new models while the 8 soldiers on as the low-cost alternative.