I love it and hope the press, competitors, and everyone else bashes the heck out of Apple if they do indeed remove the 3.5mm audio jack. The 3.5mm audio jack is one of the few standards that "just works" across laptops, desktops, music players, phones, tablets, automobiles, stereos, even the audio jacks on certain Boeing and Airbus aircraft (I was on a United flight earlier in the week and loved that I could move my earbuds from the seat audio jack to my iPad and back).
The 3.5mm audio jack affects hundreds of millions of consumers around the world who have spent a lot of money on high end headphones and/or earbuds. Yes, the iPhone supports Bluetooth and a certain segment of the consumer market prefers to use wireless headphones/earbuds, but the vast majority of consumers still use a wired audio playback device.
Yea, yea, yea I've heard all the arguments about sound quality (bogus) and the arguments about "moving forward" with new standards ... but it won't be a new standard because Apple will use it's lighting port, which is not a standard adopted by other manufacturers. Don't forget even Apple's new MacBook, uses a 3.5mm audio jack and a USB-C port, where is the lightning jack on that new device. I guess new MacBook users will need to use 3.5mm audio on their brand new MacBook and lightning on their iPhone 7's.
If the 3.5mm jack is removed, Apple will have gone too far in its "cult quest" to shave a fraction of a mm from the thickness of the iPhone. I say to Apple, keep the mm of thickness, keep the 3.5mm jack and give us more batter life.