Samsung Mocks iPhone Fans in New Galaxy S II Ad

[mtorrance]

Ahhhhh

Looks like someone is jealous that people aren't lining up to get their products. Here's a novel approach. Create products people want to line up for.

Oops, That would take too much work and originality so just bash people that will line up for products you can't make while trying to copy the products they're waiting in line for. Too funny.

 

[Rocko1]

Yep. Any company with a few hundred million at it's disposal can schleppily throw together a phone with a great big display, dual core this, 25mp that. In 99.9% of the cases though(Samsung, Moto, HTC, LG) The sum of the parts will not be greater than the whole.

 

[wikus]

This is the real travesty of the commercial. Who wears a scarf without a jacket? Honestly.

Mac users. You can find them at starbucks drinking a 'venti' latte with some emo scenester girl both skyping with eachother from 4 feet away on their white macbooks.

The apple fanboy cliche has been too true for a long time. The timing on the ads from samsung are long overdue.

 

[chrono1081]

Mac users. You can find them at starbucks drinking a 'venti' latte with some emo scenester girl both skyping with eachother from 4 feet away on their white macbooks.

The apple fanboy cliche has been too true for a long time. The timing on the ads from samsung are long overdue.

Just came from Starbucks. Only Windows machines there. No lie. 6 of em. Not a Mac in site.

I didn't see a Mac either at Panera bread so.....

Even though I'm amused at the cliche, I've never once seen a Mac at a coffee shop or a Panera Bread. Where I do see them is all over college campuses though.

 

[wikus]

Just came from Starbucks. Only Windows machines there. No lie. 6 of em. Not a Mac in site.

I didn't see a Mac either at Panera bread so.....

Even though I'm amused at the cliche, I've never once seen a Mac at a coffee shop or a Panera Bread. Where I do see them is all over college campuses though.

Maybe Canada is different (toronto particularly). Macbooks plague starbucks. On campus as well but not as much.

 

[chrono1081]

Maybe Canada is different (toronto particularly). Macbooks plague starbucks. On campus as well but not as much.

It may be different in a big city. When I say Starbucks our only Starbucks is inside a Barnes and Noble

 

[live4mark]

This is the real travesty of the commercial. Who wears a scarf without a jacket? Honestly.

Fred from Scooby Doo, of course!

 

[blackpond]

This ad is pretty funny - but its over a month and a half late...

 

[Thunderhawks]

It actually made me laugh a little

Same here, because I don't get why anybody would stand in line for something because they can't wait until it's widely available.

No need to defend Apple. They are fine and whoever likes Android that's fine too.

Everybody gets what they want and we'll all switch to the next hot item when it gets here.

Gotta have a sense of humor

 

[D.T.]

I thought it was pretty funny (even if I thought it wasn't super effective as a Samsung ad ...).

There's no doubt hipster doofus', working at Starbucks, waiting 24 hours for some consumer electronics is funny, and certainly there are definitely plenty of hipster doofus ... er, doofii [?] that purchase Apple equipment, but that's the same for any high[er] end brand, that's a little "boutique". There's a ton of Porsche drivers around here that have never really _driven_ their car, but they love the brand. Nothing wrong with that ... we all tend to pursue something because of brand equity, whether it's a phone, car, watch, jeans, sneakers.

Just as funny are the [un|anti]hipsters who vehemently oppose anything that happens to be popular, and have a little brand equity.

Even though I thought it missed the mark a bit [the ad], it's WAY better than anything I've seen from them in the past, and certainly an order-of-magnitude better than many of the other phone/tablet venders. Holy ****, all those Matrix-esque, alien invasion segments from whoever in the heck? Wow.

"Attack" commercials are very tricky. You want to poke fun in a playful way, but don't want to totally insult what is in effect, your [potential] target audience! This Samsung segment did a pretty good job of walking that fine line.

At the end of the day, IDGAF, I buy what I want, like and that's effective for me as a tool (when applicable), doesn't matter if dorks are lined up to buy them, or raging basement dwellers advocate the technology. I certainly wouldn't get jacked up about comments from anonymous message board posters

 

[shyam09]

lol the ad was funny, but the comments are even funnier thanks MR for making my day

 

[chrono1081]

Same here, because I don't get why anybody would stand in line for something because they can't wait until it's widely available.

Those of us who have to ensure our apps work with new hardware do Or people who are in desperate need of a new phone.

I don't need a new phone and I have a 4s to test on that belongs to my brother in law so I'll hold out until whatever Apple releases next year.

 

[weckart]

Does having a non-creative job preclude one from being creative?

Great point, and I don't get why Samsung choose to ridicule baristas of all people.

Maybe because a recent coffee shop advert went along the lines of "I don't serve coffee, I create it." I once flipped burgers in BK. I like to think of myself now as a creator of gourmet tour de forces.

Having a non-creative job does not entitle anyone to be pretentious like the dude in the Samsung advert.

 

[glynhughes]

What a great piece of work.

That it has all the macrumours iVangelicals in a tizzy is a given. The satire is palpable, managing to deflate the cult of apple without explicitly mentioning apple at all.

But the real meat here is surely the simple message that the iPhone is not necessarily the 'phone to have'. That there is an alternative. There's something more fashionable.

On a casual viewing (with the implied Apple-knocking to the fore) one might not register that Samsung are putting themselves forward as the alternative; but since they already are the de facto 'non-apple phone of choice' by virtue of their market dominance, that aspect is moot and nicely underplayed.

They should definitely keep this ad's creatives on board. It's a bull's eye.

 

[zachlegomaniac]

I kind of like the competitive spirit here, although I'm more than happy with my 4s. Samsung makes great TV's.....for now.

 

[chrono1081]

I kind of like the competitive spirit here, although I'm more than happy with my 4s. Samsung makes great TV's.....for now.

I do like Samsungs TV's, I'm not crazy about their phones though. I've owned 6 of them through work and had the same issues with each one which was batteries going to crap after about 3 - 4 months and missed calls even though there is full signal.

I'm not saying everyone has these problems or the new ones have these problems, (I owned my last one in 2009) but I wont risk it to get one. I'm perfectly happy with iOS and iPhone.

 

[rhinosrcool]

Mac users. You can find them at starbucks drinking a 'venti' latte with some emo scenester girl both skyping with eachother from 4 feet away on their white macbooks.

The apple fanboy cliche has been too true for a long time. The timing on the ads from samsung are long overdue.

So true.

Maybe because a recent coffee shop advert went along the lines of "I don't serve coffee, I create it." I once flipped burgers in BK. I like to think of myself now as a creator of gourmet tour de forces.

Having a non-creative job does not entitle anyone to be pretentious like the dude in the Samsung advert.

A "creative" job does not entitle anyone to act pretentious, as well.

 

[baaadboy]

I like Apple products overall. But I find those lines of people waiting for a PHONE pathetic. Yes that's pathetic. I would never wait more than an hour to buy ANY kind of electronics. Even if it was so revolutionary that it did my laundry.

I also find those black friday lines that begin 24 hours before opening pathetic.
Anyone agree? Do those gadgets really matter more than your own time and your life?

I would like to add that i own iPhone 4, Macbook Pro and Ipad 2, but if the only way to get those was to camp outside of apple store I would have never purchased them.

 

[mudman2]

Is it just me or are these Koreans beginning to sound like a spoof off a 70's SNL skit

----------

I was given this phone by Samsung to try out since we have an iPhone fleet

Its in my drawer, nothing to get excited about

 

[435713]

Just came from Starbucks. Only Windows machines there. No lie. 6 of em. Not a Mac in site.

I didn't see a Mac either at Panera bread so.....

Even though I'm amused at the cliche, I've never once seen a Mac at a coffee shop or a Panera Bread. Where I do see them is all over college campuses though.

Northern, VA here and I have seen 1 Mac at a starbucks, the rest of the time its Windows Lappies. I heard New York is mostly all Macs. Sure some people fit that stereotype, some use Windows laptops under that stereotype as well, some Linux. The ads about phones anyways, way worse things in the world to bicker about, phones need not be on that list.

I care less what type of machine people use. Whatever melts their butter.

 

[cshearer]

Mac users. You can find them at starbucks drinking a 'venti' latte with some emo scenester girl both skyping with eachother from 4 feet away on their white macbooks.

The apple fanboy cliche has been too true for a long time. The timing on the ads from samsung are long overdue.

I'm sorry, how often are you at Starbucks? I happen to work there, I can assure you I can draw a better average. Sure, you see Macs, but you also see a large number of PCs. Plus, the stereotypes you made here are just plain immature.

And the cup you're referring to is twenty ounces. Venti is Italian for twenty. It isn't brain surgery.

 

[hot spare]

Same here, because I don't get why anybody would stand in line for something because they can't wait until it's widely available.

No need to defend Apple. They are fine and whoever likes Android that's fine too.

Everybody gets what they want and we'll all switch to the next hot item when it gets here.

Gotta have a sense of humor

A BIG +1.

Cheers to such attitude.

 

[danahn17]

There's so many comments about how the ad is not going to be effective because its making fun of Apple users etc... But the group of Apple users being made fun of in the ad (call them fanboys, early adopters, whatever...) is not the target audience. No amount of advertising is going to get those people to switch to a non-Apple product.

However, I can see it potentially being effective with your regular Joe kind of customer. Time will tell.

That being said, I did enjoy the ad. A little biting yes, but all good satire is.

 

[*LTD*]

Great point, and I don't get why Samsung choose to ridicule baristas of all people.

It seems the only real way the competition can differentiate themselves from Apple is not product differentiation (since comparing a Samsung directly to an iPhone does nothing for Samsung, and will even hurt them), but rather, customer base differentiation, which invariably means they have to go crass, offensive, and in the case of their bought-out compatriots, homophobic in order to even get noticed.

When the last thing you want to do is a direct product to product comparison (which is in Samsung's best interests to avoid), you go after the customer base. Except that Samsung is attacking Platinum tech consumers - precisely the kind they want, the kind that builds your brand image. You WANT lineups for your products. Big ones. For blocks and blocks, in all of your key markets. Taking a **** all over them is rather counterintuitive.

This is the problem with undifferentiated products running someone else's universally licensed OS. Your options for effective marketing are seriously limited, and your options for attack even moreso.

 

[hot spare]

Looks like there are a lot of pundits who are big Apple fans. Can't really blame them.

.....

Do you know the meaning of the word pundit? Be careful not to give a stupid reply. It's derived from a language which is dying/almost dead.