SAMSUNG AD AGENCY: Hey buddy, the ONLY reason the iPhone outsells you 6 to 1 is not quality, speed, battery life, security, software, hardware nor free support for lie in retail locations worldwide, it's simply marketing! Give us a giant check, we'll buy ads for you! AND we'll spend $5 million on ads we shot on an iphone 5 (we'll keep the rest of the $4.92 mm as our "fee" and you will almost assuredly sell more phones, probably! ... (mutters under breath) not enough to make up for $200 million on marketing but then, hey, the seaweed snack division can make up for it (yes, Samsung sells seaweed snacks)).
SAMSUNG: What will you focus on?
AD AGENCY: The screens!
SAMSUNG: We sell them screens.
AGENCY: Um, okay, give us three weeks, I'm sure we can make up/come up something, anything!
FOUR WEEKS LATER
AGENCY: Tada! If you want to use old headphones, you need a connector! Sure, they give you one for free and they include a free new headphone BUT if you want to use a I'm sure top of the line Android USB-mini C headphone, you need to use an adapter! There must be at least 9 people worldwide who hate it, That's 9 new Galaxy's we've sold you for you right there. The ONLY reason is marketing! It's not like Google who controls the search ad bar puts up $8 billion dollars of Pixel android phone ads and has a market share of .07%