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Samsung Rethinking Galaxy Tab 10.1 After iPad 2 Unveiling
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I already mentioned the formula, but the competitors didn't listen. Not that it was my idea, just mentioning the mindset needed which was already detailed.
The approach is all wrong. They're thinking like IBM Compatible makers, not people who want to truly take the industry. This last iPad2 conference threw up yet another clue, almost as if it was to laugh in the face with the answer people don't get.
There's a lot of meaning between that Technology and Liberal Arts crossroads. It's the very thing which translated to what lead to our GUI systems in the first place. The average joe, the general human condition, isn't as interested in what's under the hood as they are simply at *what can I do with it*. Sell a product based simply on "Oooh. I can do this. I can do that." Make sure it does those advertised things really well, and in a fashion where it's the human that's in control, not the human that has to think like a computer to control.
The competitors are at a huge disadvantage, right now. They only control hardware, and are less on the software control. Even those who try to utilize the software part are just using libraries, not optimizing, and not rearranging things to concentrate on what the general consumers want to do with the least inconvenience possible.
The moment you put a product out, and the people would need a good-sized manual to get at desired features, or to make the most of them, then they fail in comparison.
Still, I mentioned the big secret. The simple question for which asking the top-school technological smarties for advice is often the worst direction you can go for advice. Sure, they are great when it comes to the engineering part, once decisions are made. The trick is, if you want to nail the idea of how to truly steal the market, go out to the public and find those who still don't use the high tech gadgets. Find those people still using non-smartphone cellphones. Ask them why they don't bother to upgrade to a smarter device. Ask what makes them apprehensive about making the leap. Learn what it takes to turn their heads to want to use such an item before Apple eventually nabs them up as customers.
You learn the human element (who isn't computer savvy), you'll earn your place at the top. It's because, tablets are established as Apple's designed Market. Which means the tablet needs to nail the Human aspect above nailing the computer one. They want useful tools that allow a human to just touch, use intuitively, and perform fast enough for them, all the while not knowing what the heck the computer is really doing.
Of course, this requires designers willing to redefine the OS to accomplish said deeds. Riding on an OS, which already doesn't accomplish that feat, and just throw hardware at it, is the first mistake. The second mistake is the commercials with which you sell it. Don't talk specs. You're talking alien talk. Just do simple demonstrations of real life uses of the thing and competitively price it. (This is in the book of writing reports to Upper Management 101. Tell me, in human terms, what does this do for me. Not tech ones.)
The approach is all wrong. They're thinking like IBM Compatible makers, not people who want to truly take the industry. This last iPad2 conference threw up yet another clue, almost as if it was to laugh in the face with the answer people don't get.
There's a lot of meaning between that Technology and Liberal Arts crossroads. It's the very thing which translated to what lead to our GUI systems in the first place. The average joe, the general human condition, isn't as interested in what's under the hood as they are simply at *what can I do with it*. Sell a product based simply on "Oooh. I can do this. I can do that." Make sure it does those advertised things really well, and in a fashion where it's the human that's in control, not the human that has to think like a computer to control.
The competitors are at a huge disadvantage, right now. They only control hardware, and are less on the software control. Even those who try to utilize the software part are just using libraries, not optimizing, and not rearranging things to concentrate on what the general consumers want to do with the least inconvenience possible.
The moment you put a product out, and the people would need a good-sized manual to get at desired features, or to make the most of them, then they fail in comparison.
Still, I mentioned the big secret. The simple question for which asking the top-school technological smarties for advice is often the worst direction you can go for advice. Sure, they are great when it comes to the engineering part, once decisions are made. The trick is, if you want to nail the idea of how to truly steal the market, go out to the public and find those who still don't use the high tech gadgets. Find those people still using non-smartphone cellphones. Ask them why they don't bother to upgrade to a smarter device. Ask what makes them apprehensive about making the leap. Learn what it takes to turn their heads to want to use such an item before Apple eventually nabs them up as customers.
You learn the human element (who isn't computer savvy), you'll earn your place at the top. It's because, tablets are established as Apple's designed Market. Which means the tablet needs to nail the Human aspect above nailing the computer one. They want useful tools that allow a human to just touch, use intuitively, and perform fast enough for them, all the while not knowing what the heck the computer is really doing.
Of course, this requires designers willing to redefine the OS to accomplish said deeds. Riding on an OS, which already doesn't accomplish that feat, and just throw hardware at it, is the first mistake. The second mistake is the commercials with which you sell it. Don't talk specs. You're talking alien talk. Just do simple demonstrations of real life uses of the thing and competitively price it. (This is in the book of writing reports to Upper Management 101. Tell me, in human terms, what does this do for me. Not tech ones.)
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I count 7?
lilo777 said:
I count 7?
I wonder why on earth they would have considered putting out a product that had parts they considered inadequate to begin with.
This wonderfully demonstrates why all the other manufacturers fail so miserably in competing with the iPad (and iPhone, for that matter): They do think a lot like you and focus on hardware specs, that are "common features in most other products". What Apple does, is to think of it in a holistic way: What is essential to really do the job and what would just steal time/money/resource and taint the user experience when done only half-heartedly?
4G is of no use now, because there simply is no network out there to connect to (and i'm not talking about that pathetic pilot zones). Thus it would be good for bragging rights, but otherwise simply increase the product price for nothing but a few cutting-edge nerds as potential customers.
MicroSD (btw: if at all, it should be standard SD, as MicroSD has too little of a market share in comparison) adds negatively to the user experience for the unexperienced user, as that would mean to bring folders and files to the iPad - something that Apple intentionally turned down in favor of a completely different user experience. Looking at the huge success of the iPad it seems they understood what the _average_ user wants. Most of the people posting here probably would be sufficiently tech-savvy to handle that, but not the average user. Heck - i'm on the OSX (and even more so iOS) platform myself because i do not _want_ to bother to deal with low-level structures anymore when i can avoid it! Let the machine do the dirty work! Otherwise i would be a Linux geek or something like that...
Same goes for USB: The iPad is all about wirelessness and elegance in daily use. Plugging in some USB harddrive or USB stick or whatever else could poke out or even break off would make the device handling clumsy and awkward. Think wireless!
If you want "a common feature set" - there's a dozen alternatives out there that offers all of this to you (maybe slightly more expensive, but hey: you're paying for freedom from Apple's golden cage and better hardware specs). Though obviously customers (me included) seem to prefer the Apple approach by a huge margin - _because_ it is different from what [insert competitor name here] has to offer.
Maybe it is just because every manufacturer has limited resources (yes - even Microsoft) that have to be assigned to various tasks. And it seems that focusing on a few essential features and do them really right is a better approach than slapping everything into a device and finishing the fraction of software you can somehow put in that timeframe. Can you say "overengineering"?
And this is btw. the high risk Apple faces if Steve should really have to stay at home in the long run - engineers often miss the holistic vision. Their job is to do things right. They can excel as much as they want in that task - it won't make the next big thing in the market if there is noone to tell them what actually are the _right_ things and stop them from pursueing all the others ("Hey - why not adding this feature..."). Being able to do this is a real gift and nothing you can learn. Either you have it or you don't.
Mmmh - did you see a different keynote than i did? The Steve Jobs from the iPad 2 introduction on March 2nd, 2011 was missing all the energy that he showed in the past. His show was pale in comparison - merely reading of the text from the presentation slides. There was nothing there from his infamous reality distortion field which is what made him such a genius in the past! Hopefully he can fully recover and introduce another one or two "next big things, that shake the complete market" (so far noone does internet enabled TV's right, for example). In theory it's easy - simply understand the users needs (not uttered wishes!) and make a >good< user interface to it... But experience has shown, that a "normal" company has a hard time to actually follow that simple rule!
No - it's all about the _right_ specs, not what is technically possible. Technically spoken you could probably add all kinds of bells and whistles to the iPad and even an internal DVD burner - but that would not add to the intended user experience (if nothing else you would shorten battery time, for instance).
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Developers will find a way to use the RAM available. More sooner is better. Developers can then sooner work on apps that can take advantage. And remember that the PS3 (which also has an ADDITIONAL 256 MB of very fast additional RAM, totalling 512 MB) can have multiple apps running and in fact does this by default. The PS3 only runs one thing at a time.
RAM DOES MATTER. Apple knows that and does keep upping it. For you, any amount of RAM that Apple has is the "magic" number, whereas the industry norm is 1 GB now for tablet devices.
Tony
I'm sure these guys aren't the only ones who are going back to the drawing board.
You would think that Apple's competitors would be better at predicting what Apple's products are going to be by now.
Maybe they should visit Apple rumor sites more often.
That is exactly their problem; they're after Apple instead of finding a niche and serving it. The geek crowd is not a big enough niche.
Actually, he is.
And there were a LOT more than 8 people being complete crap back then. I'd guess there were several hundred thousand. Fail.
Naysayers tend to be sans imagination or vision. The negative nay-bobs were pervasive last Jan-Mar.
This is funny but I for one don't care to see things so thin! It's harder to hold. Samsung needs to work on pricing not dimensions. The way things look, the 10" galaxy is going to be more than a MacBook Air!
Thankfully at least someone here sees the big picture. Isn't it funny how most here complain about Microsoft and have no problem with monopoly if it's in Apples favor?
Here is a relevant news for you:
"The Motorola Mobility (MMI) XOOM, the first tablet powered by Google's (GOOG) tablet-specific Honeycomb operating system, went on sale at Best Buy (BBY) and Verizon (VZ) stores on February 24th. Investors now have another development to get excited about: The XOOM is now sold out at many Best Buy stores."
It gets kind of difficult when you taking someone-elses OS, verbatim, and throwing hardware at it until it runs like you want it to. The lack of an OS dedicated to getting the *important* stuff out of said hardware is forcing companies to use more expensive hardware to compensate.
Last night, I caught my first Verizon Motorola Xoom commercial where this guy has a laptop (I believe) and pretends to squash it down to what becomes a Xoom tablet.
They show him give a couple of touch screen flicks of his calendar and then touches the Map application to bring up a map where does a couple of pinches. The commercial ends with the tag line, "The new Motorola Xoom. It's what a tablet should be."
I said to myself, "Huh?". If you compare to the iPad commercials that show everything and anything that the iPad does, the Xoom falls way short no matter how much they tout their hardware specs. Samsung and Motorola need to get it through their heads that it's about the combined hardware and software experience and the advantage of the iOS ecosystem that is way ahead of the game right now.
Apple's specs are enough, and let's leave it at that.
You two need to remember the simple fact there there probably wouldn't be an Android OS, honeycomb, apps (and app stores), Motorola Xoom, 7" tablets, and a myriad of other options in the market in terms of smart phones and tablets, if it weren't for Apple to begin with.
I share the same puzzlement as many users here in questioning why you two (not the only two for sure) continue to spend your time, constantly, trying desperately to grasp at straws at, to debunk the successes of a company and their products, and even the people that enjoy those products.
You can't argue the user experience, the overall satisfaction and gratification, as testimonials indicate, of the 15 million users that own an iPad. No matter how much you'd like to, you can't shove your whole lust for specs down the average consumers throat. Your geekdom, and whoring out for specs, is in a tiny little corner of the universe, and continues to shrink in the consumer electronics market space.
Also, I'd like to point out that this is exactly what Steve Jobs foreshadowed in his interview with Walt Mossberg in the last All Things D conference. The transition from PC to what they now dub "Post PC" era, will be probably be a scary transition for many consumers; i.e: people who are used to traditional PC environments, i.e: specs. All this quibbling about specs looks to me like evidence of that transition happening now.
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And vice versa. Others first had 3G, GPS, more RAM, faster CPU, high-res displays, and Apple had to step up their game so they wouldn't appear behind.
It all works out great for consumers, because companies are trying to outdo each other.
I think basically it's because they're unwilling to force their customers into a tightly closed ecosystem such as Apple does.
Some of that is political: Imagine the outcry in 2000 if Microsoft had forced every Windows Mobile user to only buy apps through them.
Other companies are also run by people who aren't micro-control freaks. That is, they don't mind if their users totally revamp and customize their UI. Some companies like HTC actually wink hard at ROM hacks and have been known to help.
The upshot is, Apple has a good formula for one type of customer, the others have one for other types. There's room for all, same as there's room for Mac owners in a world made up mostly of PC owners.
Yes, and this is the photo of XOOM not being shipped in volume:
A close look at the sign says those machines are running Android 2.0 Homeycomb. I'm not thinking that you can run down to your local Sam's and pick one up today.
Actually, if the Wi-fi version of Xoom (Exhume?) will sell for that price, I might think about it. Right now I'm on the fence of a refurb iPad 1 or getting a 2, but I really would think about an Android if the prices are lower than Apple's and there are apps for it.
HAHAHAHA. _THIS_ is why you don't have a clue about the consumer electronics market.
It's hard to discount the sales volume and profitability of the iPad product line.
The tablet computer market is starting to move along the same trajectory as the MP3 market did when the iPod was released. Many strong companies are likely to start wondering weather they can be competive given the strategic position Apple has created.
But, the stakes are much higher with tablets than MP3 players. Not only do iPads have a higher selling price, but their sales eat deeply into markets for laptops, game consoles and e-readers. Likewise once a consumer buys an iPad, they are tied to the iTunes and App stores, putting the squeeze on media vendors for books, music, video, software, and online advertising.
Apple is showing the world it's A-game. To be competitive, the wannabes need to bring something to the game that goes beyond copying Apple.
understandable with only 7 in stock I guess? ...maybe I'm giving too much credit.
MMI stock seem to have moved downward the past 5 days. A lot more than AAPL. Is that what investors excited about MMI do? What do they know that we don't?
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Steve was spot on - "2011 - year of the copycats" LOL
Steve was spot on - "2011 - year of the copycats" LOL
Dear Apple !
Better accumulate friends rather than enemies. Your Apple hating kind are diminishing in numbers by the day.
Jobs did not said the iPad 2 was the first dual core tablet. He said, it's he believes it's th first dual-core tablet to ship in volumes, that's not a lie.
Better accumulate friends rather than enemies. Your Apple hating kind are diminishing in numbers by the day.
Jobs did not said the iPad 2 was the first dual core tablet. He said, it's he believes it's th first dual-core tablet to ship in volumes, that's not a lie.