Samsung this morning shared three new ads in its "Ingenius" series that's designed to make fun of the Apple Genius Bar while highlighting features that Samsung believes will lure people to its Galaxy S9 devices instead of one of Apple's iPhones.
The first ad makes fun of the notch on the iPhone X, with a customer who comes into the "Ingenius" bar asking the employee about the notch on the device, pointing out that it covers a portion of the display when watching a movie.
"It does still cover up some of the movie," says customer. "It takes time to get used to it," the employee responds before the ad cuts away to a family with notch-style haircuts.
While the Samsung Galaxy S9 has no notch, it does have top and bottom bezels, with the top bezel housing the camera, microphone, and ambient light sensor, ultimately offering less screen real estate than the iPhone X.
In the second ad, "Storage," a customer asks the Ingenius Bar employee where the microSD slot is on the iPhone. "I can't find the microSD slot," she laments. "Yeah, that's because it doesn't have one," the employee replies. "Oh, Galaxy S9 has one," she responds before explaining that she doesn't want to store her content in the cloud.
In the third and final ad, a customer asks how to run two apps at once on the iPhone's display, something that's not possible. "I wanna know how to do the split screen because my sister was doing it on her Galaxy S9," she explains as the tech tells her that's not possible.
Multitasking on iOS devices is limited to the iPad, and while customers have asked for it to be ported to the larger screened phones, this is not something that Apple has implemented at the current time.
Samsung started sharing its new Ingenius ad campaign last week, in a video touting the Galaxy S9's faster LTE download speeds.
Samsung followed that initial ad with additional spots mocking the iPhone's lack of a headphone jack, the fact that it doesn't ship with the equipment necessary for fast charging, and that the iPhone received a lower DxOMark score than the Galaxy S9 for its camera capabilities.
Article Link: Samsung Shares Three New Ads Making Fun of the iPhone X's Notch, Lack of SD Card Slot and No Split Screen Multitasking
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Samsung Shares Three New Ads Making Fun of the iPhone X's Notch, Lack of SD Card Slot and No Split Screen Multitasking
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These are some of the most poorly written commercials I've seen in a while. Just lame.
Doesn’t Samsung owe Apple about half a billion dollars? Maybe they should pay their rucking debts before making some more commercials...
Apple used to make ads with Microsoft back in the days, and it was a time that Apple used to release better quality products. It makes sense to point out how IOS phones are losing their edge over time.
Way to late to be coming here to say this, but just in case it gets read a couple time.
Samsung is essentially just making the shortfall of the Iphone more obvious. I am sure the goal was to make it more mainstream for people to be like "yeah but the iphone doesnt do this... ? Lol" Which in the long run could tarnish the public perception that the iPhone is the best phone available, dont waste your time with anything else.
Frankly I think that is their best angle, making these good ads. Samsung sells "premium" smartphones too, they NEED depserately to convince people that they are not shooting themselves in the foot by not buying Apple. Most samsung owners are lying to themselves when they say everything is perfect/they dont miss iOs at all. These ads are breeding that "Noooo Im not missing out on the best phone bang for buck wise at all, I totally got the best phone going with Samsung, right? I made a smart decision right?".
No you made a stupid f***ing decision. & check my history I typically trash talk Apple these days, but one thing I stand by is the iPhone is light years ahead of the competition. Look at those ****ing CPU/GPU numbers, battery life, longevity, resale value, reliability, customer support... on and on and on.
tldr; Samsung marketing is being smart, they NEED to convince stupid people not to buy the iPhone.
To be fair the ads do poke fun at legitimate shortcomings. Yes legitimate concerns, but reality is iPhone is still superior by a long shot
Samsung is essentially just making the shortfall of the Iphone more obvious. I am sure the goal was to make it more mainstream for people to be like "yeah but the iphone doesnt do this... ? Lol" Which in the long run could tarnish the public perception that the iPhone is the best phone available, dont waste your time with anything else.
Frankly I think that is their best angle, making these good ads. Samsung sells "premium" smartphones too, they NEED depserately to convince people that they are not shooting themselves in the foot by not buying Apple. Most samsung owners are lying to themselves when they say everything is perfect/they dont miss iOs at all. These ads are breeding that "Noooo Im not missing out on the best phone bang for buck wise at all, I totally got the best phone going with Samsung, right? I made a smart decision right?".
No you made a stupid f***ing decision. & check my history I typically trash talk Apple these days, but one thing I stand by is the iPhone is light years ahead of the competition. Look at those ****ing CPU/GPU numbers, battery life, longevity, resale value, reliability, customer support... on and on and on.
tldr; Samsung marketing is being smart, they NEED to convince stupid people not to buy the iPhone.
To be fair the ads do poke fun at legitimate shortcomings. Yes legitimate concerns, but reality is iPhone is still superior by a long shot
Im not praising Apple but, Samsung clearly have low self-esteem issue bragging about features, throwing loads of money on advertisement and all. I mean, it did not drop Apple sales much innit? I mean Apple is like Hermes and Samsung is just Zara trying to be high end tackling on functions.
as for the ads
notch- meh, so? other android phone has one and it's not like annoying. just not used to it at first.
SD slot- thing of the past. not entire relying on cloud, but the hd is sufficient. beside. SD made phones look tacky.
and multitask- pffffff, yeah sure, it's nice to have it, but it's a small screen device from your pocket. not tablet nor computer.
as for the ads
notch- meh, so? other android phone has one and it's not like annoying. just not used to it at first.
SD slot- thing of the past. not entire relying on cloud, but the hd is sufficient. beside. SD made phones look tacky.
and multitask- pffffff, yeah sure, it's nice to have it, but it's a small screen device from your pocket. not tablet nor computer.
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This advertising continues to be embarrassing garbage. Such a weak, me-too positioning for a such a humongous, global corporation. The people responsible for it should be fired. I cringe every time I see it. It's so bad, if I did for some reason own a Samsung phone these ads would be enough to make me wanna trade mine in.
You can always tell the cheap, commodity brands by their obsessive focus on accumulating the most features instead of providing the greatest benefits for users.
You can always tell the cheap, commodity brands by their obsessive focus on accumulating the most features instead of providing the greatest benefits for users.
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Yawn.
Same ol insecure ********. Giving free marketing for iPhone and making themselves look like desperate idiots bashing their competition.
(Not really competition even because Apple is killing it with iPhone sales.)
Note 9 is coming and this is what they do?
S9 sales are way down.
The dagger will come September.
You can have your split screen and SD cards. I’ll keep my secured device that’ll get guaranteed software and security updates without google selling my info to 3rd parties. No bloatware and lag. No thanks.
Same ol insecure ********. Giving free marketing for iPhone and making themselves look like desperate idiots bashing their competition.
(Not really competition even because Apple is killing it with iPhone sales.)
Note 9 is coming and this is what they do?
S9 sales are way down.
The dagger will come September.
You can have your split screen and SD cards. I’ll keep my secured device that’ll get guaranteed software and security updates without google selling my info to 3rd parties. No bloatware and lag. No thanks.
Are you serious? There is a HUGE difference. Those Apple ads were brilliant, funny, and artful. They won tons of awards and the campaign as a whole was voted to be the best of the decade.
And if you were actually paying attention, you'd have noticed that the PC guy was actually the more likable guy in the ads! He was the guy the audience liked and had empathy for. It was a completely different tone and approach than the annoying, mocking, obnoxious-little-brother approach of Samsung toward Apple. The two campaigns and approaches are very, very different.
iPhone is a luxury brand to most people.
People don’t choose android. They don’t want to spend a ton of money on a phone so they buy a cheap android. It’s not because they want android. But the price works for them.
Pictures are compressed online via a setting in your phone. Roughly 500 pics doesn’t take up that much space.
Not make us spend more? LMAO!!
So let’s gather the history of smartphones and networks shall we.
WinCE, BlackBerry, PocketPC, Symbian (S60, UIQ, I cannot recall NTFoDoCoMo’s versión of Symbian, mobile Java used by Motorola’s early smartphones before the ROCKR) ... each used applications and many of those applications used data networks.
The early WinCE devices where PDAs. No wifi was implemented until PocketPC era. Symbian devices already where on smartphones and has full network bandwidth. These phones worked as modems for laptops IF you knew how to setup the data string
Ericsson has smartphones and partnered with Sony eventually. They also where KINGs in global mobile network equipment ... ever wonder why mobile network providers began offering faster bandwidth as a priority before voice capacity significantly improved back in GPRS/EDGE?! Yeah.
* Fun Fact: almost EVERY one of these old smartphones allowed and used mobile networks data BEFORE having WiFi chips implemented! WinCE devices like Cassiopeia/Jornada/etc had to use IrDA for data transmission of 9.6kbps which was 1/4th the GPRS network speeds of the time.
Which now we can look at LTE and upcoming 5G and iOS and Android.
- Apple partnered with Cingular (the new AT&T) in 2007 with executives NOT ever seeing the phone until very close to launch. Ever wonder why the executives conceded control for the first time?!
^ this was due to the promise of HUGE netoekrk reliance for Email, surfing (btw Apple was NOT the first with a WebKit based browser on the market. Yes they created it with Google but it was Nokia N80 but no N. Americ carrier carried it. At this time Cingular has EDGE data speeds of 384kbps and costs where a LOT higher.
- Nokia with TMobile USA launched the N-Gage and N-Gage QD for youth or mobile gamers on an incredible unlimited data plan of 9.99/mth! The network was geared so that MMS + game data was unlimited through their GGSN yet browsing or S60 app data was billed separately. This didn’t get much marketing push and well didn’t sell too well but also since Nokia failed to secure the games on MMC cards and well programmers leaked all the Capcom, Sega, etc game titles for free and worked perfectly on Nokia’s 6620 which provides faster speeds and a normal looking phone vs “Taco phone”.
BlackBerry OS devices comoressed data significantly. This didn’t give networks the expanded revenue stream they required to improve their networks.
- iPhone OG and 3G both didn’t have WiFi.
- App Store debuted with the 3G. Guaranteeing AT&T perfect revenue streams due to high demanding data. Add roaming fun to this too
- Android also debuts consuming network data even though their first device did have Wi-Fi.
So I ask you, why are networks increasing network data every 3-4yrs and yet no significant price reductions on data? Why is there limited offers of pure and real unlimited data by all networks? Why the push from all manuals threes to o my create smartphones and barely any “feature” or basic phones in the last few years?!!
Hint: it’s ALL done to get YOU, ME, THEM, and THEY to spend MORE! Not to save you money! Lol.
Wrong. As a percentage of ads in the market, "mudslinging" is relatively uncommon compared with ads that focus on a brand's own products. Especially amongst the top corporations in the world–highly developed products with a strong brand identity. Unlike political campaigns, mudslinging in advertising can leave a bad taste in people's mouths, and negatively effect long term brand perception and ultimately market position. These Samsung ads are a bad strategy, selling out their future in a sad attempt to spike short term sales. Never works. Won't work here.
people don't choose android? Have you used a top end android device? They are really good these days. And you know around the world most have chosen Andriod, including the tech community. Most of the tech users (really tech, not fashionistas) are not choosing Apple. Just ask Siri to look up some stats. O WAIT, you can't. Maybe on Homepod, sorry.....
I think Scott Galloway put it nicely, Apple sells status. And this is my problem as before when Steve was running the show, Apple was an amazing tech company. Tim and Angela have turned it to a luxury fashion company, and tech (both hardward and software) has suffered greatly. Again, ask siri for stats..no it won't
So I agree, Apple is luxury, super profitable, but don't be delusion if you think you are paying for quality or advanced tech. You are paying for status, security, and a closed system with limited capabilities. And MOST of the world doesn't use imessages, maps, or siri either. I hear Jonny is designing the iSlate, the most luxury polished metal in the world. Doesn't do anything, but you pay lots. And if you want to show it to people, you need a dongle. Share value will go crazy!
I think Scott Galloway put it nicely, Apple sells status. And this is my problem as before when Steve was running the show, Apple was an amazing tech company. Tim and Angela have turned it to a luxury fashion company, and tech (both hardward and software) has suffered greatly. Again, ask siri for stats..no it won't
So I agree, Apple is luxury, super profitable, but don't be delusion if you think you are paying for quality or advanced tech. You are paying for status, security, and a closed system with limited capabilities. And MOST of the world doesn't use imessages, maps, or siri either. I hear Jonny is designing the iSlate, the most luxury polished metal in the world. Doesn't do anything, but you pay lots. And if you want to show it to people, you need a dongle. Share value will go crazy!
This is starting to be also Apple unfortunately. One thing they copy from samsung is this shallow obsession for features while compromising usability since Cook days.
Interesting. What specifically makes you think that? What kind of features do you think they are focusing on and what kind of usability are they ignoring?
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Name one ad, ever, where McDonald's made fun of Burger King.
It was leaked that Apple postponed a home screen redesign to iOS 13. What did we get from the reallocated engineering team?
Tongue emoji, statistics about time spent in apps and self imposed limits on app opening.
You know what also has statistics and the need to take them into consideration? Work paid with hourly wage.
If there are users who really need to restrain themselves from using an app, maybe Apple should bundle diapers with each product.
And tongue emoji is really worth not having a consistent design language since iOS 7.
I don't have a problem with Apple unveiling fun stuff like the tongue on Animojis–that stuff is fun. And I don't believe those types of projects monopolize many internal resources. But I do agree with you that the design language could be more cohesive. I'd also like it to be warmer, & friendlier, with a simpler initial interface and more advanced pro-style options available on a separate menu for all apps & functions.
But I disagree that they are just ignoring the usability issue. I'm guessing that they are sincere in wanting to make this year's iOS improvements be all about fixing bugs under the hood and improving performance. I also know that massive re-designs are very difficult, and I think the hastiness they showed when rolling out the current look/feel is part of why it's such a mixed bag. I'm guessing that they are still working on a redesign and just want make sure it's truly ready for prime time before rolling it out. I'm guessing we'll see it in 2019.
I do this ALL THE TIME. Multi tasking on my Galaxy Note 8 is awesome, and iOS would do well to implement it.
Other android phones might have a notch but Samsung phones don't. Samsung doesn't care what other android phones have or don't have. The comparison here is between the iPhone and the S9. I don't see how an SD card can make a phone look tacky when you cant see the slot or the card because it's inside the phone. You wouldn't even know it was there. Multi tasking on a phone will suddenly become important and useful if Apple put it on an iPhone.
This campaign, misleadingly called "Ingenius", clearly has no idea what a Genius actually does. Or cares not a whit about being truthful. I've never had an Apple Genius try to upsell me to buy more storage or buy a more expensive product. The roles of Apple retail employees are pretty clearly demarcated within the store. The Geniuses help users solve problems, the employees on the sales floor talk about new products.