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1. They should have opened AirPlay 2 long time ago

2. Sounds like to me they will kill AppleTV 4K soon.

We are in a very sad state of Apple hardware ecosystem.

NO WAY buddy. These Samdung's do not have the security of tvOS, their OS is poor and doesn't get updated often. It will not feature Auto Frame which is essential nor Dolby Vision and probably will not have Dolby Atmos. It won't have the processing power of the A10X chip and the A12Bionic on the next ATV etc.

Apple TV is the best box out there and Apple certainly know that with sales increasing every year worldwide.
I just feel that offering your high polished iTunes platform to a second or third class OS/TV is very bad news.
Apple used to pride itself on a incredible user experience. I'm not convinced that a Smart TV platform will demonstrate this!
 
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Who knew I would finally be able to browse my iTunes content using voice with BIXBY, since Apple never cared to enable Siri in my country.
 
If they support iTunes on Android or Android TV. They maybe able to go full on service model.
But before then, it's doesn't really help much.
If I am not already in Apple ecosystem, I am not going to buy stuff on iTunes just for the TV alone.
 
Interesting.

I guess they are finally gearing up to try and compete properly with the likes of Netflix and Amazon.

Personally I would always prefer a separate device and a 'dumb' display. I have 3 'smart' TVs in the house but none are even connected to the internet (the TVs, directly that is).

I don't see this as the end of the Apple TV. It could herald cheaper upcoming models though. It needs to if they really do want to compete. IMHO they'd be out of their minds to limit access any more than it already is if they want a successful video streaming service, so I don't think they are going to stop selling Apple TV devices anytime soon.

I don't own an Apple TV because they are ludicrously overpriced IMHO. Half the price and I'd probably buy one.
 
I have a TCL with Roku integration. The interface isn’t a mess at all. And the Roku app allows me to use my iOS device as a keyboard if necessary, supports voice and headphones. What’s so great about the Apple TV interface anyway?

Roku seems like it has a good interface.

As for Apple TV I enjoy searching for content with voice and getting results that deep-link to the content within third-party apps. Look for a movie, it shows you result, you see that it is on iTunes rent/buy, Netflix, Amazon Prime, whatever.

I also did not buy the Apple TV 4K until it supported frame rate and dynamic range matching. This is a requirement for me.
 
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It's not going to end Apple TV, since not everyone wants a new TV or if they do, not necessarily Samsung. It's just one more option among many.
 
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What in the actual hell? Next you’ll be telling me they’ve released macOS for PCs and iOS for smartphones.

If they move away from hardware I’m going to be deeply disappointed.
 
So I can mirror my iphone/ipad screen to these new Samsung TVs without the need of an Apple TV?
If the TV natively supports AirPlay 2, which the article seems to state these new models (updateable previous tvs) do, then, yes. Now you’ll need to connect the tv to the same wifi your iDevice uses and understand and accept that the TV itself will spy on and report on what you’re watching and streaming to the TV. It’s a thing these days.
 
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First post here, but I'm wondering if this decision might be a sign that Apple is finally about to enter into the smart tv market with an actual Apple TV. It’s a given that this has a lot to do with the upcoming subscription services and embracing an overall services-centered model, but I just wonder if this an attempt to reach out to those outside of the Apple ecosystem and prep them for a more ambitious play.


I've read a number of arguments over the years for why Apple shouldn’t/wouldn’t enter into the TV market. Most of them boil down to market saturation and thin profit margins. Apple itself, seems uninterested in entering into new markets unless they feel that they can offer something new, if not unique. Pretty reasonable arguments for yesterday. I’d say that’s about to change and we all knew it was coming. An actual Apple TV would be a fantastic hub (if not one of many) for a services centered Apple. Perhaps better than the iPhone. Plenty of smart TVs offer some form of home automation functionality, music/media streaming, you can plug an xbox or ps4 into any of them, and the historical awful UI of today’s cable boxes/services is now optional thanks to the leverage of cable-cutters.


Imagine an actual Apple TV with a more powerful Siri, that properly integrated HomePod, future HomePod/AirPod products, and Dolby Atmos. It would have to have stunning screen, maybe 8K OLED or Micro LED, with an expanded color gamut. An array of depth-cameras and sensors integrated into a thin bezel could enable new functionality to HomeKit connected devices (maybe even gaming–gasp!). It could be beautiful and it would cost, of course, but it could be incredibly strategic–a beautiful, big gate to Apple’s walled garden. I can’t believe that Apple will be satisfied with Samsung’s badge on the gate. We’ve already seen them realize this with the Cinema Displays. If I’m a services based Apple that still produces hardware, this has to happen.
 
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Does anyone know how much money Netflix makes? Or Amazon on Amazon Prime? Are these money making businesses?
 
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(as opposed to using a huge TV remote with a million buttons)
Modern TV remotes really aren’t that bad anymore, this one is from a 2016 Samsung:

157b9e5d-23a2-4637-8ed7-6f782be560b5.jpg._CB274946037_.jpg
 
are there any inventive ways to do without the Apple TV and stream movies in 5.1 from your computer? EG, do these TV's have Plex or similar?

Yes, Samsung TVs have the Plex app available for download. They also have native DLNA support, so there are already plenty of ways to stream your locally-stored media to your Samsung TV.

AirPlay 2 support will be great for streaming web content from an iPhone to TV, though. Nice when you’re sitting on the couch scrolling and want to throw something up on the big screen. My Samsung TV is a 2017 model, so I will be missing out on this feature.
 
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Samsung abandons smart tv OS updates after 1-2 years, horrible slow buggy outdated Tizen OS.

Stay far away.
 
One less reason for people to buy the Apple TV. What’s the the point? There are TVs that support both Dolby Vision and Atmos so it can’t be it.
 
This is encouraging news that it won't be long before I can run Mac OS on an affordable dongle-free laptop with a decent GPU, antiglare screen, escape key without a light bar, and no thermal throttling of crippled CPU's.

It's also safe to say Mapple gave up on reinventing the modular Mac Pro, so they can focus on Carpool Emoji.
 
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