Samsung Throws Shade at Apple Ahead of iPhone 14 Launch: 'This Innovation Is Not Coming Soon to an iPhone Near You'

[PaulKemp]

This strikes me as a unnecessary childish and “pissing contest”-like. Rather tha bash the other guy, show your owns best sides?

I am a simple guy. And I can appreciate good hardware and software. No matter where it is from. Apple is in no way perfect, but neither is any of the other solutions.

 

[Mousse]

Samsung always comes out looking ridiculous when they resort to these stupid ad campaigns. Especially when we know they’re either going to copy exactly what they’re mocking

Apple does the same thing. No long ago--when the iPhone only came in 4.7 inch configuration--Apple poo-pooed larger screen phones. Now all Apple sells are larger screen phones.

or they are going to sell their stuff to Apple.

Samsung is an OEM supplier for Apple. People need to stop thinking that Apple or Samsung is a single product company. They're mega-corps with tendrils in pretty much every tech industry.

I’d have thought they’d have moved past this by now.

Never gonna happen.😐 Human nature. Apple does it. Samsung does it. Politicians do it. Hail, we even do it. How often have we trash talked someone else to make ourselves look better? I'm guilty of that.😕

But maybe it amuses someone at Samsung to troll Apple and its customers like this. Maybe it’s all an inside joke between Samsung and Apple that we don’t know about. 😆

T'is the nature of a frienemy.😌

 

[atomwork]

As a UIUX designer and photographer, I rock both pro models, 13MAX PRO + S22 Ultra. The ultra camera with zoom and low light features is magnificent and puts the iPhone to shame. I only use the s22 for this purpose. I prefer the iOS on the iPhone for daily tasks.

 

[manofthematch]

This marketing campaign sure did draw a lot of attention based on the comment boards here alone.

But what is the message? By naming Apple they transport "OK, we know we are only second best, but ...!"

This campaign is stupid again, at least for my European cultural background.

 

[ProfessionalFan]

Just got an email from Samsung that their servers were breached on August 4th (almost a month ago) and some of my information was taken. I assume a lot of people got the email. I have a Samsung TV.

That's something Samsung provides that Apple doesn't I guess. They left that out of the ad.

 

[BC2009]

The marketing people at Samsung seem to miss this basic principle…. You want to endear the audience to your brand by welcoming them into the fold. You don’t want to shame, bully or poke fun at the people who buy your competitor’s products to get them to buy your products - that never works.

Look at the words in this ad (with emphasis added):

"As you enter a world where heads will turn, just none in YOUR direction."

A world where "the highest resolution in a smartphone will be in SOMEONE ELSE’S pocket. And that epic moon shot that's getting all the likes won't be yours."

A much better way to put this would be tell somebody “heads are turning in YOUR direction because you have the new Galaxy Smartphone”. “The highest resolution in a smartphone will be in YOUR pocket with Samsung Galaxy….and that epic moon shot that’s getting all the likes will be YOURS, but not if you buy an iPhone”

 

[Unregistered 4U]

it's not difficult to implement and costs next to no battery with an OLED screen and a minimalist always on display because you're only having to power the lit pixels, and Apple have had OLEDs on their phones since the iPhone X which released 5 years ago.

As with most things that are on Android first, the conversation was like,
“Cool screen technology, can you meet my need of having over 100 million sold in a year?”
“What?”
“Yeah, we sell over 100 million phones like EVERY year, so if you can produce this technology in those kinds of numbers, then I think we’ve got a deal!”
“No… we can’t make that many.”
“Too bad, let me know when you can!”

 

[Ludatyk]

But I hate the effect it tends to have in bringing all the nastier fanboy attitudes out on the attack in the communities where we just want to enjoy our phones in peace.

That comes with the territory (imo). I find the fanboyism fun… it’s not as if the attacks are personal. Its more so my team vs the opponent kind of perspective. I guess I come from the sports world where it’s common.

 

[Unregistered 4U]

Doesn’t matter what phone it is, you won’t get a good picture of the moon. And I seriously doubt that a Xiamoi one would look anywhere near as good as one properly done with a real camera and lens/telescope with proper post processing techniques.

I’m actually wondering how much hardware ($$) would really be required for an analog camera to produce an image like the Samsung produces just of the Moon. Their scene detection includes “Moon”, and it adjusts the capture JUST for that and then improves the details, even fixing the color ranges.

And I continue to wonder what photographic power we’d have if the digital cameras had the ISP/Intelligence of smartphones today? Take the S22, remove everything but the “camera” part, and you’ve got a great point and shoot.

 

[Ludatyk]

The marketing people at Samsung seem to miss this basic principle…. You want to endear the audience to your brand by welcoming them into the fold. You don’t want to shame, bully or poke fun at the people who buy your competitor’s products to get them to buy your products - that never works.

I disagree. As long as the ad is played in a cheerfully way (no deceiving or false statements)… I don’t see the problem with it.

A much better way to put this would be tell somebody “heads are turning in YOUR direction because you have the new Galaxy Smartphone”. “The highest resolution in a smartphone will be in YOUR pocket with Samsung Galaxy….and that epic moon shot that’s getting all the likes will be YOURS, but not if you buy an iPhone”

This works. But I am perfectly fine with Samsung version as well.. it encourages a response and I believe that’s what Samsung was looking for.

 

[Unregistered 4U]

Amazing to see all of the iPhone users making excuses for why the iPhone cannot do what Samsung does. Or, they say "there goes Samsung doing something nobody needs." But when Apple eventually get around to adding the same feature, years later, they hail it as innovative.

Well, those ARE different groups of people. Folks who already think Samsung’s doing something nobody needs will just think Apple’s doing something nobody needs as well, and won’t see innovation in it. Those who wanted it will be like YES, this thing I wanted but ON THE IPHONE! HOW INNOVATIVE!

 

[Unregistered 4U]

Moongate

I would imagine Apple would be working on how to improve astrophotography across the board rather than just include a scene for “Moon”. Taking a detailed image of ONE stellar body IS astrophotography, but only slightly.

 

[spinedoc77]

This isn't competition, it's marketing. People get annoyed because Samsung (and most of their customers) have a chip on their shoulder. They define their smartphone world and experience based entirely on what iPhone and Apple do. If it's not better than iPhone in some marginal or obvious way, they don't pursue it and their customers don't even talk about it. Try having a conversation with a Samsung customer and you can hear the strained jealousy and anger buried in their voice as they try to one-up you on every feature of Samsung. That is all the result of programming from marketing like this for over a decade. If it wasn't so funny it would be sad.

Hmm, I'd be interested in seeing which research you pulled to come to that genius conclusion. I'm a Samsung owner, yet still love iPhones for what they do well. It's not Apple vs Samsung, well if you own the company or are a shareholder I suppose it is, but for general consumers it's not. It's these idiotic Samsung vs. Apple, BMW vs. Mercedes, etc comparisons which really show who has a chip on their shoulder. Get the best device for your needs and move on. The iPhone was the best device for my needs for a while, but now a Samsung phone is better for personal and professional reasons.

FUD like "strained jealousy and anger buried in their voice" is just that, inane FUD, it's not really conducive to a real conversation. Although I can't blame you entirely as the entire topic Macrumors created with this clickbait is meant to do exactly that. If people are stupid enough to be "programmed" by marketing then let them be programmed.

 

[spinedoc77]

I admittedly don't care much for further improving camera quality on our phones. Feels like we've gotten to the point of diminishing returns where each new bit of innovation applies to less people requiring those capabilities (or even noticing they have an improvement from a few years ago).

Probably, but there are other innovations and improvements can be made. One example which comes to mind is a periscope camera, being able to optically zoom beyond 2-3x would be great at my kids sporting events.

 

[spinedoc77]

So, so boring. I thought we realised long ago that Samsung appeal to users who want to buy Samsung stuff. Most people I see have iPhones. Didn't even realise this rivalry was still a thing.

It's the same rivalry that social media fosters, BMW vs. Mercedes, Playstation vs. Xbox, Nvidia vs. AMD, Facebook vs. Snapchat, etc etc. Instead of interacting people just choose sides like teams, or like they own the companies themselves.

 

[spinedoc77]

No matter what, their phones still run Google's bloatware-laden Android which is one of the main reasons I went to iPhone.

Everyone makes a big deal of how smooth iPhones run, but to me that's a relic from years ago. My 13 pro max slows down, freezes, and has issues every single day, and yes I've exchanged it under warranty, but it's not much different than the 12 before it, the 11 before that, and the X before that. I'm certainly not denying that Android has become bloated, but so has iOS, it's just feature creep and consumer desire.

I used Android for a year with my Fold 2 and was pleasantly surprised at how smooth and trouble free it was, then I went back to iOS for a year and regularly run into issues, now I'm back on a Fold 4 and haven't had any issues so far. Anecdotally Android seems far smoother and less bloated, but that's just my experience.

 

[spinedoc77]

I have a Samsung Galaxy Note 20 Ultra right now. It has an edge to edge curved screen and that is one of the worst things about the phone. I literally can’t type on the damned thing because my hands keep touching the sides, resulting in mistyped characters. I have resorted to swiping instead of typing. It works well enough for me. And when you look at it, the light bends around the curve. Without a case on, it creates a weird glow. I will admit the edge to edge thing looks kind of cool but at least for my use, it causes problems. Some bezel will help to reduce accidental touches.

Definitely agree here, curved screens were the most god-awful invention IMO. I much prefer Apple's slate with nice sharp/clean edges.

 

[nwcs]

Now that I got the Samsung data breach email (even though I cant recall ever giving them info in the past) I am feeling a bit less optimistically about them…

 

[JJJSaintJJJ]

I see only but truth in this ad. Samsung does a great job and continues to innovate. Be proud of your displays from Samsung, at least they gave you a microsize hint of their innovation prowess. Great ad......
👍

 

[usmaak]

Ironic that I got this email just now. If I had a dollar for every data breach that has affected me somehow, I would be in a much better position financially. It’s annoying but I am not furious about it or even shocked. What pisses me off is their approach. When most companies have a data breach, they will offer free credit monitoring. Samsung is all, “hey sorry about the breach and you can get a free credit report once a year, not that it will be of any use to you because it’s just a shot in time but at least we don’t have to pay for it”.

Dear Valued Customer,

At Samsung, security is a top priority. We are reaching out to inform you that Samsung recently discovered a cybersecurity incident that affected some of your information.

In late July 2022, an unauthorized third party acquired information from some of Samsung's U.S. systems. On or around August 4, 2022, we determined through our ongoing investigation that personal information of certain customers was affected.

We have taken actions to secure the affected systems, and have engaged a leading outside cybersecurity firm and are coordinating with law enforcement. We want to assure our customers that the issue did not impact Social Security numbers or credit and debit card numbers, but in some cases, may have affected information such as name, contact and demographic information, date of birth, and product registration information. The information affected for each relevant customer may vary.

At Samsung, we value the trust our customers place in our products and services ‑ trust that we have built up over many years. By working with industry ‑ leading experts, we will further enhance the security of our systems ‑ and your personal information ‑ and work to maintain the trust you have put into the Samsung brand for more than 40 years.

We regret any inconvenience this may cause you and appreciate your trust in us. We have set up an FAQ page on our website for additional questions and answers along with recommended actions.

If you'd like to check your credit report, you are entitled under U.S. law to one free credit report annually from each of the three major nationwide credit reporting agencies. More information can be found below.

If you have any questions regarding this issue, please visit our website at www.samsung.com/us/support/securityresponsecenter.

 

[Nicole1980]

Samsung behaves like a bad loser. This ist not necessary, which makes it a bit tragic.

How are they 'losing'?!? They lead the iphone in worldwide market share

 

[spinedoc77]

Ironic that I got this email just now. If I had a dollar for every data breach that has affected me somehow, I would be in a much better position financially. It’s annoying but I am not furious about it or even shocked. What pisses me off is their approach. When most companies have a data breach, they will offer free credit monitoring. Samsung is all, “hey sorry about the breach and you can get a free credit report once a year, not that it will be of any use to you because it’s just a shot in time but at least we don’t have to pay for it”.

Dear Valued Customer,

At Samsung, security is a top priority. We are reaching out to inform you that Samsung recently discovered a cybersecurity incident that affected some of your information.

In late July 2022, an unauthorized third party acquired information from some of Samsung's U.S. systems. On or around August 4, 2022, we determined through our ongoing investigation that personal information of certain customers was affected.

We have taken actions to secure the affected systems, and have engaged a leading outside cybersecurity firm and are coordinating with law enforcement. We want to assure our customers that the issue did not impact Social Security numbers or credit and debit card numbers, but in some cases, may have affected information such as name, contact and demographic information, date of birth, and product registration information. The information affected for each relevant customer may vary.

At Samsung, we value the trust our customers place in our products and services ‑ trust that we have built up over many years. By working with industry ‑ leading experts, we will further enhance the security of our systems ‑ and your personal information ‑ and work to maintain the trust you have put into the Samsung brand for more than 40 years.

We regret any inconvenience this may cause you and appreciate your trust in us. We have set up an FAQ page on our website for additional questions and answers along with recommended actions.

If you'd like to check your credit report, you are entitled under U.S. law to one free credit report annually from each of the three major nationwide credit reporting agencies. More information can be found below.

If you have any questions regarding this issue, please visit our website at www.samsung.com/us/support/securityresponsecenter.

Samsung's customer service is awful and one of the reasons Apple is improving so much every year in winning over customers. Really they need to put some of their R and D money into increasing that customer support. My Apple device breaks? I drive a few miles to an Apple store and get it replaced (although Apple is no stranger to fraudulently denying warranties). My Samsung device breaks, I have to decipher someone's accent from another country after waiting on hold for 40 minutes, then praying they approve the warranty request, then waiting a week to get the device back if their warranty dept did indeed approve it after inspection. If you are lucky enough to live near a Samsung repair center it's not as bad and you can get pretty close to Apple-like service, but non Samsung centers like Ubreakit and Best Buy are very hit or miss.

The data breach can happen to anyone, even Apple, and doesn't lower my opinion of Samsung, but you are right their handling of it leaves a bit to be desired. I also noted in the email they didn't mention if passwords were compromised.

 

[Kung]

Given that I literally just got an email 20 minutes ago from Samsung telling me that an unauthorized 3rd party accessed their systems and some of my data was compromised....I'm fine sticking with Apple.

 

[ProfessionalFan]

Given that I literally just got an email 20 minutes ago from Samsung telling me that an unauthorized 3rd party accessed their systems and some of my data was compromised....I'm fine sticking with Apple.

Normally they mock Apple before copying exactly what they did. Headphone jack removal for example.

This time Samsung totally iNnOvaTeD on their own. Waited almost a month to tell us about it too.

 

[usmaak]

Samsung's customer service is awful and one of the reasons Apple is improving so much every year in winning over customers. Really they need to put some of their R and D money into increasing that customer support. My Apple device breaks? I drive a few miles to an Apple store and get it replaced (although Apple is no stranger to fraudulently denying warranties). My Samsung device breaks, I have to decipher someone's accent from another country after waiting on hold for 40 minutes, then praying they approve the warranty request, then waiting a week to get the device back if their warranty dept did indeed approve it after inspection. If you are lucky enough to live near a Samsung repair center it's not as bad and you can get pretty close to Apple-like service, but non Samsung centers like Ubreakit and Best Buy are very hit or miss.

The data breach can happen to anyone, even Apple, and doesn't lower my opinion of Samsung, but you are right their handling of it leaves a bit to be desired. I also noted in the email they didn't mention if passwords were compromised.

I’ve always made sure to have the carrier service plan on my phones. I had a Note 8 with a badly swollen battery. Instead of dealing with Samsung, I went to the Verizon store down the road. I had a new (well, like new) phone the next day. I have dealt with Samsung on Tv issues and I learned a long time ago that customer service is something that they are very bad at. I can’t imagine dealing with them over an issue with a phone. Even making them understand the problem would probably take hours. But that’s what happens when you deal with a company that is more dedicated to selling you something than supporting that something after the sale. You end up with a bunch of off-shore support centers staffed by people who are impossible to understand that are just reading off of scripts. Customer service is largely dead these days. Apple is one of the few companies that actually gets it right.