"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," [Samsung Australia vice president of telecommunications Tyler McGee] said.
Asked how many units of the Galaxy Tab Samsung was bringing in, McGee said "as many units as we can" but warned "there will probably be short supply against the demand".
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So did they sell all 20 units in AU then?
Seriously though, I don't understand this fight to the death on Samsung's part for a device that hasn't generated a whole lot of consumer interest... or sales.
In the states, Stores have more than enough Galaxy Tabs (ok, probably too many on shelves), and I haven't been able to find a single article in AU news that shows people storming the malls for a Galaxy Tab now that they can.
I don't think Samsung will ever recover their legal expenses from sales of this device... really, what they are spending in this legal battle with Apple has to be exceeding any profits made... never mind that they had to redesign, redistribute, and probably pay fines or royalties later on down the line in a few countries.
I know they say no publicity is bad publicity, but sheesh... "OH, you got that copy cat iPad for Christmas did ya?"