Still a knockoff.
I suppose they checked very carefully to make it different enough to not match the design that is covered by Apple's community design while still looking as similar to an iPad as possible. The problem is that if you start with the iPad design and make random changes, it _must_ end up an inferior design.
I would think hiring a good designer who designs a nice tablet independently from Apple would be a much better approach. Unless the company feels they cannot compete, but have to copy.