Samsung pushed suppliers to meet tighter deadlines for an earlier launch of the ill-fated Galaxy Note 7 after hearing that the iPhone 7 would have no major design changes, according to a new report published today.
The
Bloomberg report cites multiple sources indicating that executives at Samsung saw rumors of Apple's apparent lack of innovation this year as an opportunity, and quickly approved a slew of new features for the Note 7 after getting hold of an early version of the device.
According to one person familiar with the matter, the select group of top managers "gushed over the upgrades and praised each other's work", and approved a launch date 10 days earlier than last year. Samsung's unveiling was August 3 this year, compared with August 13 in 2015.
When the phones got into customers' hands,
reports of exploding handsets began. According to
Bloomberg, executives at Samsung headquarters were in shock. Internally, there was a debate over whether to do a full-blown recall or to take less dramatic steps, like a battery replacement program. In the end, Samsung mobile chief decided on a full recall.
Samsung has drawn criticism for the steps it took next. Blindly driven by good intentions, the company announced the recall plans publicly before working out how millions of consumers in 10 countries would actually get replacements.
Asked to confirm that launch deadlines for the Note 7 were shifted, Samsung told
Bloomberg that release dates are determined by "the proper completion of the development process and the readiness of the product for the market."
Meanwhile sales of Apple's iPhone 7 appear to have exceeded analysts' expectations, particularly demand for the larger 7 Plus, which was all but
sold out across the globe on launch day. The company's choice of black handset color options has also piqued interest among consumers, despite concerns about the lack of a headphone jack on the new devices.
You can read more of the
Bloomberg story here.
Article Link:
Samsung's Battery Crisis Began With Rumors of a 'Dull' iPhone