I thought the same thing. I looked at the Samsung S7 and S7 Edge advertising, and the YouTube reviews, for days and days. And I thought that Samsung had bested Apple. And I even complained to friends that Apple is losing.
But then I went to Target. And at target you can actually see and play with the Samsung S7 and Edge (both). You can hold it in your hands. And it is gaudy. And loud. And shiny. Like a fake gold plastic kings cup. Like an all gold BMW with 3rd party rims. It's this:
I don't want to drive that. That's not perfection. That's not "attention to detail." That's "detail for attention."
After testing Samsung S7 I walked over to the iPhone 6S and iPhone SE and held both in my hand. And I got it. On paper, Samsung is winning. And to be fair, they are 6m ahead on Apple. But when you compare the two next to each other, you can't fault Apple. It's just fresh air compared to competition. There's a peace and balance, like holding a smooth, perfectly sculpted black rock that's been sanded by the sea. It isn't trying to look like anything. It just is. You don't have to like it. But you can't accuse it of trying to make you like it. It's comfortable.
Where as Samsung S7 (and the company) is the loud jock with the loud bright car that yells, "Woo Hoo, Looser!" as his engine roars past the crowded school parking lot.
Everybody pays attention to the jock now. But everyone is too young to know about psychology; and that the jock is compensating for insecurity, for attention, for positive judgement.
Fine, the jock is taller, bigger, and drives a muscle car. I wouldn't call the other guy a loser just because the jock is flashier. That's not what innovation is about. Innovation is the increase of utility in incremental steps. And if Apple isn't providing that, then I don't know what world I live in.
Today I FaceTime'd with family, spoke to people on this forum, ordered my drink at Starbucks, named a song playing from the speaker, added it to my music collection, and played it in my car. Then later messaging people seemlessy between iPhone and Mac, browsing my notes on Mac, scribbling diagrams on the same note on my iPhone with my finger, and cause I refresh/restored a new OS on this phone today, when I logged my iCloud account and hit the Photos app, my entire family photo collection was right there on the phone. And when I'm messaged a photo of my kids, I just add it to my photo collection without leaving iMessage. It's amazing! The attention to detail pays off and my experience is great!
I could do all those things piece meal on Android or Samsung. I could use push bullet to connect android to PC. I could use Google Photos. I could just use regular SMS. I could flash my phone rom and tinker with settings and so on. There's a lot if like to borrow from Android. But life is just too short if any of that doesn't bring you joy. What brings me joy is that me and my family are all on the same platform and get to share our photos, media, and communication without having to take our focus away for one second just to fix or customize or problem solve something. If I don't have to do any of that, if I have a great experience enriched by a great lifestyle, what do I have to complain about?
Why would Samsungs S7 make me unhappy? If someone buys a new car, should I instantly become unhappy with mine? Even if mine is amazing and more perfect than cars made 5+ years prior?
I pretty much think technology is so great right now,'I find it hard to believe we have so much to complain about. Sure Samsung and company can throw in everything including the kitchen sink, but what many seem to forget is that a great kitchen has just enough plates and space and tools and stove, but no more. Too much is the enemy of balance.