This is an Apple forum. You're going to criticize me for not going into an analysis of PR campaigns for cars and soda pop now? Really?
And what big picture am I missing? I stated the big picture - and that is that the aftermath of Apple's poor PR campaign has yet to be seen. Time will be the ultimate arbiter - not current sales.
But feel free to deride the conversation away from Apple by insisting one bringing up irrelevant case studies from companies that have nothing to do with Apple.
This is funny coming from someone who insists that Apple's situation will be studied by PR classes for years to come as a case study on how not to handle damage control, yet you're refusing to discuss Apple's case in relation to other PR case studies.
I've already posed an argument to the time being the ultimate arbiter. The media isn't hounding Apple at this point like they did in Toyota and Pepsi's cases.