And I bet you would buy the low-priced item even if it costs more per unit. My favorite is when people buy meat. They will dig and dig in the container to find the one with the "lowest" price. And when you try to explain they all cost the same and you should buy the amount you want, they look at you like a deer in headlights.
No, as a consumer I choose- I weigh value vs. price- etc. I own a WHOLE BUNCH of Apple stuff but I could get mostly clones of it for much less by embracing Android/Windows/Chrome options. Why do I relatively overpay for Apple stuff? Because value plays a role in choices too.
One could buy the 4-day past "sell-by date", possibly rotting steaks for cheapest price... but there may be no real bargain there... especially if you end up in the emergency room getting a stomach pump.
I am the kind of buyer who wants maximum value for minimum spend... not only the latter... which is not what the seller wants: minimize costs and sell for maximum price. The bargain to be struck between those extremes is what "shopping around" and "competition" facilitates. Where there is no competition, seller gets what they want... whatever they want. Buyers only play against sellers price in that scenario is solely to say "NO" to the transaction.
So bring on competition and the buyer end of the capitalism game gets served. New competition entered into an area where there is none almost always results in prices being driven DOWN. It's the best way for consumers to get thrown a value bone instead of only making more and more and more for shareholders.
Part of the great genius of Apple is moving some fans to passionately argue their sellers side even against their own (consumer) self interest... as we can see in threads like this... in which people are passionately trying to argue for a single store instead of competition... even if the latter is going to happen anyway... and in a place that is beyond them, thus not affecting them at all. Why? Because the corp doesn't want competition and has framed arguments with concepts like security because some people will pay anything for the perception of greater security.
No matter how some reader of this post feels, it doesn't matter. This goose is already cooked. The EU will proceed with a much more competitive iDevice landscape. EU people will have options to install apps that the rest of us can't because the "helicopter" has decided that we can't have those apps. EU Apple people will be able to shop around for better pricing. They will be able to buy direct from some developers to give the creators of the apps more money instead of only 70% or 85% of the money. Etc.
The rest of the world can simply stand by and see what happens. If you believe this is disaster for the EU (security/virus/organized crime/locusts/frogs/plague), just watch it happen and see how right you were. And if pretty much nothing like that happens, you'll know once again that all this negative was much ado about nothing... as we just learned by the EU "forcing" USB-C upon our iPhones and bringing all of the disasters and security issues we saw coming by dumping lighting on iPhone.