I disagree. What are your reasons for thinking so?
I don't have the time to give a long list of things, but one quick thing to mention is the iPhone 6.
Every iPhone prior was very unique when compared to the competition. The competition would sometimes copy certain features of the iPhone, but the iPhone alway stood out from the others.
I remember being excited on the day of the iPhone 6 event, I waited until after it was over to get all the info at once from one of the live feeds. When I was scrolling down the screen on my iPhone 5s to see the new iPhone, I thought I couldn't find it or I scrolled over it.
But, I did see it, I just didn't recognize it as an iPhone.
I thought the iPhone 6 was an android phone from another manufacture. I thought Apple was comparing their phone to the competition during the keynote, but I was mistaken, it was the iPhone 6.
The the iPhone 6, 6s, 6ss, and 6ss+glass, Apple lost their uniqueness and originality that I have grown to love.
I guess another way of explaining, if there was a pile of smart phone in the center of a table in 2013, it would not be very hard to pick out the iPhones quickly, an iPhone could be easily recognizable even at a distance. Fast-forward to a few years later, and they all look alike now.
Today, a statement that I hear often from one person to another standing right next to them while holding their iPhone is "do you use Android or iPhone?" A few years ago, most of the time you didn't have to ask.
So, that explains my issue with the iPhone 6 event.
And then, iOS 9 happened....