I think people have way too narrow of a definition for what 'family friendly' would be. For example, Salem's Lot was made for network television, was directed by the same guy that did Texas Chainsaw Massacre, was really creepy AND...only had one brief moment of blood/gore, no nudity, no adult language, and only one truly "adult situation" in the entire mini-series. I think all Apple is trying to avoid is R rated material. That would certainly make sense for Amazing Stories.