I hope that Apple’s TV offerings embrace a wide variety of styles and aren’t homogeneous like this article seems to be suggesting. I think it would be a mistake to make everything “family friendly” just so it can be shown in an Apple Store (you wouldn’t play everything in Apple Music in an Apple Store) in the same way it would be a mistake for all their content to be edgy, adult, or niche. I hope the DNA of
all their shows is that they’re smart, creative and high quality, but buyond that I’d like them to offer a variety of content & styles that reflects the variety of sensibilities of Apple users. No need to make it all one way or another.
I’m guessing that this will be the case, and that these rumor articles are mostly early speculation.
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Apple's never believed in consumer choice.
Really? How about...
fonts? There literally were no options for typefaces before Apple. They also introduced the idea of multiple different voices you could choose to read tour text, custom wallpapers, OS themes and ringtone options, etc.
They don’t always offer consumer choice in all the ways I’d like, and that’s sometimes frustrating. But it’s unfair and inaccurate to say they’ve never believed in choice. There are myriad ways they allow users to customize their iOS and macOS experience, and have innovated many of those options years before the competition followed suit.