In a
wide-ranging interview with
The New York Times' Kara Swisher, on her podcast "Sway," Apple CEO Tim Cook talks about Apple's feud with Facebook, its stance on privacy, Apple's legal battle with Epic Games, and possible future Apple innovations such as Apple Glasses.
Apple is in the midst of a
heated public spat with Facebook over privacy, particularly over an upcoming feature on iOS that will require apps to ask for users consent before tracking them.
The new feature called ATT, or App Tracking Transparency, coming with iOS 14.5 in "a few weeks," according to Cook, will force apps to ask users for permission to track them across other apps and websites. Facebook has argued vehemently against the new feature, saying it impacts small businesses that rely on personalized ads, derived from tracking, to keep afloat.
Tim Cook says he disagrees with that argument, indirectly saying that Facebook's point of view is "flimsy." Cook calls privacy the "top issue of the 21st century," adding that with tracking, companies, such as Facebook are able to put "together an entire profile of what you're thinking and what you're doing."
When asked how the new feature will impact Facebook,
Cook says he's not "focused on Facebook," saying Apple adds new tools and features every year that improves and doubles down on user privacy. Speaking more specifically to what actions may need to be taken against companies that track users, Cook says he used to be a firm believer in the ability for companies to regulate themselves but notes that's now changed.
In a speech at a
privacy conference in January, Cook strongly condemned social media companies that fuel conspiracy theories thanks to their algorithms. Cook says that Apple doesn't have a social media platform that is "pushing stuff in your feed," but notes it does have the App Store which it takes careful consideration in curating content for.
Cook in typical Apple fashion never comments on future, unreleased Apple products. However, possibly hinting at Apple Glasses, Cook says AR is "critically" important for the future of Apple. The CEO envisions a future where conversations include more than just words, but include charts, and "other things" appearing in a virtual space.
Speaking about
Apple's fight with Epic Games, Cook says that Epic had long followed App Store rules, but decided to no longer follow the guidelines all other developers follow. Cook says Apple is "confident" in its case with the gaming giant.
One of Epic Games' biggest arguments about the Apple ecosystem is the lack of so-called "freedom" for users to download apps from places other than the App Store. Many have long voiced their hope that Apple would allow users to sideload apps onto their device, such as the iPhone. Cook says that sideloading apps, however, would "break the privacy and security" model of the iPhone.
In the remainder of the podcast, Tim Cook talks about his relationship with the President Biden administration and said he "probably" will not be Apple's CEO in 10 years. The full 36-minute long podcast is available over at
The New York Times.
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Sideloading Apps Would 'Break' the Security and Privacy of iPhone, Says Tim Cook