Yeah, because they are genuinely useful devices, not just tech toys.
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Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer
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So what are those uses for consumers? (at least for enough consumers to make it a sellable product.)
Remember Apple is a consumer facing company, not corporate, not medical, ...
Gaming doesn't work for me...
Obviously, I won't be buying this... but my hope is something comes out of this that makes VR viable. It's cool, but there is nothing "killer" that makes me want or need it.
That is their intent. It’s the reason the less expensive follow up is already deep into development. I don’t belI eve Apple is allowing people to choose what they work on for one minute. I think people were either kicked off the project or fired and are now salty. Management recognized they needed to get users using it to continue development and to help build momentum toward to next generation and the AR glasses that are the real goal. Remember the iPad was where development started but we got the $700 iphone first. The iPad came a few years later, but their true vision wasn’t realized until the IPad Pro with the M1 chip was released. Ten years later.
Apple is once again playing the long game to win.
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"Mixed Reality" is just a nicer marketing word for VR.
There are plenty of VR users that use it for exercise.
Some real benefits to exercise too that are unique to VR/AR.
People just don't get it ...
This is not for outdoor use.
It's not for you and it's not for me. It's first get for developers to get content out.
Is everyone just gonna downvote me this time for saying THE MARKET FOR AR/VR HEADSETS IS LIMITED AND SMALL?
Oculus does not sell. It just does not sell. How is adding video conferencing going to change that? I have FOUR OTHER DEVICES I can video conference from: Phone, Tablet, Laptop, Desktop. And I can use those FOUR devices to do OTHER THINGS. They also don't have a hip battery and give me a sore neck, or for some people claustrophobia and/or motion sickness/nausea.
The market is proven: It's at most an accessory for a video game console, thus a very limited market.
And don't come in here and say it can be used by doctors and architects, which are Post-Graduate Degree occupations (less than 0.09% of the population).
And Artists don't need a headset to use paintbrushes, or use CAD, or any other program. iPad works with Apple Pencil for that issue, solved.
And at $3,000, who in God's name can afford it? The demographic for the iPhone that can barely afford iPhone could use that $3,000 to buy say....A CAR, or pay their bills, or buy a Playstation VR2.
People probably downvoted you for making multiple assumptions about a product based on "reports" and "rumors" and "imagination". Nobody knows what this mixed reality headset does, what it looks like and what it costs.
If it were even as equally “successful”, I’d suspect Apple would be quite happy.
VR doesn't sell as well as a Laptop or Desktop because it's early days and the market is immature. Apple have to build out iterations to get the tech to a stage of maturity.
VR is not a solely video game console accessory - it's much more than that.
Well, you may be right on the overall price but most of those phones are subsidized through a carrier and you can make much easier monthly payments on the device, which gets it in your hands sooner.
This. Apple does best when they enter a more developed market with a superior product. Let Meta and others fall all over themselves with their ”beta” hardware in this market. Once it settles out, then Apple can come in with the superior user experience.
We don’t need any more Apple “hobbies“ like v.0 of the Apple TV and HomePod.
Every time Apple launches a new product everyone is quick to scream it will fail. When Apple announced the iPhone everyone was screaming "it doesn't have a keyboard!" "500 dollars! it's so expensive!". Same with the iPod, iPad, Apple Watch, AirPods, and every single product Apple has launched. It may fail or it may be the iPhone of AR/VR headsets, we'll see.
This is not a device for media consumers. For the target user, $3K is pocket change. If this device will alow the quick development of 3D shapes, people who design physical objects like cars and lamp shades and airplane seats will go for it.
AR/VR has not worked out for Windows machines with developers of the headsets and developers of software having years to come up with something that makes it a killer piece of tech that every windows pc owner wants. This has not happened and thus AR/VR for windows machine just trundles along. 'Dev kits' are always expensive, they were for the Oculus and the Hive and thus I expect the same for Apple. Once the consumer versions were released the prices dropped tremendously. Now whether that will happen in Apples case is anyone's case.
I've used VR for many years, I still own and use the Oculus DK2 (works on games that I want it to work on) and have also used the VR for the playstation 4 and thus I speak with experience and knowledge when I say that the biggest use of VR for windows is for gaming. Everyone I've known over the years who have an Oculus or a Hive have used it for gaming, nothing else. You go on forums dedicated to the Oculus and Hive and they are inundated with sections upon sections dedicated to gaming. Yes they are both used in the education field and engineering field but their primary use amongst consumers is gaming. Apple do not have a solid gaming platform that they can use for their AR/VR device and thus it's use will be limited to certain field such as education.
If the alleged price of Apple's headset comes down to consumer level pricing I still cannot see what the mac consumer user is going to use it for that could justify Apple spending billions in development.
I've used VR for many years, I still own and use the Oculus DK2 (works on games that I want it to work on) and have also used the VR for the playstation 4 and thus I speak with experience and knowledge when I say that the biggest use of VR for windows is for gaming. Everyone I've known over the years who have an Oculus or a Hive have used it for gaming, nothing else. You go on forums dedicated to the Oculus and Hive and they are inundated with sections upon sections dedicated to gaming. Yes they are both used in the education field and engineering field but their primary use amongst consumers is gaming. Apple do not have a solid gaming platform that they can use for their AR/VR device and thus it's use will be limited to certain field such as education.
If the alleged price of Apple's headset comes down to consumer level pricing I still cannot see what the mac consumer user is going to use it for that could justify Apple spending billions in development.
This makes no sense at all. Why would developers invest their time and energy building apps for a device that isn’t for consumers? Are the handful of developers who buy this just going to sell apps to each other? Or maybe they’ll just develop a few apps and wait around for a few years until Apple figures out how to lower the price?
Talk about not getting it…
golly why so much negativity...? I for one think the editing in 3D space in kind of insane. I have hopes for the product.
oculus is not the only game in town. you can make htc work on mac.
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For me is I just don't see the point to push a product like this so hard. There's basically no market yet, so that's possibly good for Apple, but on that same idea, no market (and no apps for it) means one will have to buy it on faith, and $3000 takes a lot of faith I don't have. And then there are other products I'd like to see worked on that I will pay for, so it's just a big negative all the way around. (Fix Siri would be my biggest want.)
Your 3D space might seem cool to you, and that's a good thing and you might pay that $3K, but I have 0 desire to do 3D modeling with a big device strapped to my face. Ditto for virtual monitors for development (I am a developer and IT Manager) and gaming.