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Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

ChrisA said:
If this device will alow the quick development of 3D shapes, people who design physical objects like cars and lamp shades and airplane seats will go for it.
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That's an honest question: Is 3D industrial design a strong area for the Mac and is there good software for it?
 
This is what happens when you follow, instead of lead.

Cook only jumped on the augmented reality train after Google and Meta had already planted the seeds. And unlike the smartphone, being late to the game won't change a thing. It's a bad idea all around.
 
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satchmo said:
This is what happens when you follow, instead of lead.

Cook only jumped on the augmented reality train after Google and Meta had already planted the seeds. And unlike the smartphone, being late to the game won't change a thing. It's a bad idea all around.
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Meanwhile he runs a trillion dollar company that continues to be profitable. Seems like he knows what he is doing better than you or I.
 
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d686546s said:
That's an honest question: Is 3D industrial design a strong area for the Mac and is there good software for it?
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a lot of it is available for mac, but it is better on windows. also, vr for 3d modeling is already available including for mac. it doesn't speed up the workflow at all.
 
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satchmo said:
This is what happens when you follow, instead of lead.

Cook only jumped on the augmented reality train after Google and Meta had already planted the seeds. And unlike the smartphone, being late to the game won't change a thing. It's a bad idea all around.
Click to expand...

In fairness, Apple was often the strongest when they were late to the party and carefully built on what others had tried.

I do firmly believe that AR is a thing but that the time has not yet come. I'm fairly sceptical but I do agree with those who say let's keep an open mind until we actually see the thing.

But I do think that the fact that no one here seems to be able to articulate a clear and realistic use case, rather than a speculative one that requires tech that doesn't seem to exist, should give all of those in favour pause to think this through realistically.
 
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d686546s said:
That's an honest question: Is 3D industrial design a strong area for the Mac and is there good software for it?
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Don't think there is much yet but I would imagine if this product comes to market, there will be a developer kit for it beforehand (WWDC perhaps)
 
DarthBuzzard said:
VR doesn't sell as well as a Laptop or Desktop because it's early days and the market is immature. Apple have to build out iterations to get the tech to a stage of maturity.

VR is not a solely video game console accessory - it's much more than that.
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3DTVs don't sell as well as as normal TVs because it's early days and the market is immature
 
ProfessionalFan said:
People probably downvoted you for making multiple assumptions about a product based on "reports" and "rumors" and "imagination". Nobody knows what this mixed reality headset does, what it looks like and what it costs.
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We sell Oculuses and PSVR/2. I know the market. It's extremely small and returns are higher than other electronics due to severe misunderstanding of the product's limitations. Even if it became a second monitor, I don't see a market for it. It's a niche product in search of a larger market. I do not see a majority of humanity walking the streets wearing one.

Especially with a limited battery life, a battery pack, and do you have $3,000 to just dump on a limited product category? The Apple Watch struggled for years, and still doesn't sell anywhere near 1/4 of iPhone or iPad sales and watches are a well-versed accessory category.

You are making a metric ton of assumptions that this device is somehow a Halo product transcending past niche accessory.
 
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d686546s said:
In fairness, Apple was often the strongest when they were late to the party and carefully built on what others had tried.

I do firmly believe that AR is a thing but that the time has not yet come. I'm fairly sceptical but I do agree with those who say let's keep an open mind until we actually see the thing.

But I do think that the fact that no one here seems to be able to articulate a clear and realistic use case, rather than a speculative one that requires tech that doesn't seem to exist, should give all of those in favour pause to think this through realistically.
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That's my point. They benefited from being late on those situations. I don't think it matters early or late in this case. But as you say there needs to be a compelling reason for AR glasses. Otherwise, it's a solution looking for a problem.

There wasn't a clear reason initially for the Apple Watch. Only when they pivoted to focus on health and fitness did it really become a smash hit with the masses. But then again, the AW is a $300 dollar item and not a $3000 one.
 
robbietop said:
We sell Oculuses and PSVR/2. I know the market. It's extremely small and returns are higher than other electronics due to severe misunderstanding of the product's limitations. Even if it became a second monitor, I don't see a market for it. It's a niche product in search of a larger market. I do not see a majority of humanity walking the streets wearing one.

Especially with a limited battery life, a battery pack, and do you have $3,000 to just dump on a limited product category? The Apple Watch struggled for years, and still doesn't sell anywhere near 1/4 of iPhone or iPad sales and watches are a well-versed accessory category.

You are making a metric ton of assumptions that this device is somehow a Halo product transcending past niche accessory.
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This was never meant to be used outside. It's a home or indoor device.

People forget that home devices can still attract a mass market. Around 1.5 billion TVs and PCs are in use worldwide.
 
d686546s said:
In fairness, Apple was often the strongest when they were late to the party and carefully built on what others had tried.

I do firmly believe that AR is a thing but that the time has not yet come. I'm fairly sceptical but I do agree with those who say let's keep an open mind until we actually see the thing.

But I do think that the fact that no one here seems to be able to articulate a clear and realistic use case, rather than a speculative one that requires tech that doesn't seem to exist, should give all of those in favour pause to think this through realistically.
Click to expand...
Many on here are very short sighted in what a device Apple is trying to build. If Apple can properly integrate eye tracking with hand input then it could be game changer in the way using finger input did to the iPhone. Think of Tony Stark using an AI to build and test models while being able to virtually touch the code. That is where all this AR technology is headed to make all types of work effortless.
 
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robbietop said:
3DTVs don't sell as well as as normal TVs because it's early days and the market is immature
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what do you mean??
did you forget the early 2010's where 3d tv's were a thing then too? (and when they litterally didn't work with anything other than 3 channels meant for it)
its just a dead market just like vcr players and full qwerty keyboard phones (i do miss those sometimes though)
 
DarthBuzzard said:
Apple's device will not be used outside, for the most part. It's the same kind of MR as Quest Pro, just a lot better quality no doubt.
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You didn't read this story did you? I think you'll be rather surprised at what Apple releases.
 
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