You know, if you stare at that grid for even shorter than that, your retina will retain the image, temporarily "burned in", until it fades. Try it, then look at a solid color wall. Don't panic. It'll go away.
Seriously, it's an ipad. If you leave the same thing on the screen for ten minutes - what are you doing? Doesn't the default timeout within 2 minutes? I'd be more worried about permanent burn in with a test like this. Which is why there's a disclaimer on the test.
Apple isn't lying about persistence issues on this type of display, and it disappears within seconds or when the screen turns off. It's NOT permanent. Remember when that used to happen?