Apple needs to hire Neil Cybart. He’s drank buckets of kool-aid on this product and is its biggest booster amongst the Apple techie community (though he doesn’t come from tech himself). I saw a Threads post from Brian Stelter (used to be at CNN, was an advisor to the TV+ show The Morning Show). He was given a VP to try out and he thought it was the most amazing thing ever he ended up buying one. I’ll be curious too see how much he mentions it going forward. Is it something he’ll use all the time or once the novelty and wow factor wears off will it sit in a drawer somewhere?