Spotify had around 30 million paid subscribers when Apple Music launched, that number is over 150 million now.
People on here said Apple would kill Spotify!
I been saying this. But Spotify knows me a lot better than Apple Music. And I get Apple Music with Verizon. And still pay for Spotify. Having podcasts on Spotify is a big plus. Plus being able to cast to any device I choose is the topper for me.Spotify app continues to provide a much better experience overall and suggests far better music. Same goes for Podcasts. There’s a reason apples afraid to let you specify default music apps. Even the current implementation is hokey and requires a convo with Siri lol
If that’s true - you are my man!Rogan was already getting paid by me on YouTube. He just did what was best for him and signed a deal with Spotify, which is fine.
Doesn't mean I have to subscribe to another app for just one podcast at £9.99 a month, does it?
After 2 mins research I can see that even as a Premium Spotify member, you still get ads listening to Rogan. Some people can't see the difference between getting paid and greed, kiddo.
I been saying this. But Spotify knows me a lot better than Apple Music. And I get Apple Music with Verizon. And still pay for Spotify. Having podcasts on Spotify is a big plus. Plus being able to cast to any device I choose is the topper for me.
But that raises the question whether a podcast becoming Spotify-exclusive actually increases its listenership among existing Spotify subscribers. Joe Roman’s podcast was available for free for all on all podcast players, including on Spotify, before Spotify bought it. So I don’t see how its listenership should increase on Spotify after they bought it and made it exclusive (except for those that explicitly subscribed to Spotify to keep listening to it).They do, indirectly.
Every minute spent listening to a podcast is a minute spent not listening to music, which means Spotify pays out less in streaming fees.
Podcasts represent a fixed cost (you pay Joe Rogan a flat fee, and it’s the same whether 1 person or 1 million people listen to him). Streaming is a variable costs (the more people stream, the more you pay). Get enough people to switch from listening music to listening to Joe Rogan, and you actually end up saving money.
You specifically referred to to “the subscribers that matter‘....”the paying ones”. You are literally making numbers up out of thin air as to Apple‘s numbers, so that you can (no surprise) once again, paint Apple as heroes. Apple does not care about you, you really don’t have to carry the torch for them on this website 7 days a week.Not all premium subscribers are equal either.
There’s a subscriber in India or Indonesia who’s paying like $2 a month for Spotify, vs someone in the US who’s paying the full $10 a month. Both are paid subscribers on paper, yet one clearly earns the company more money than the other.
The point I am trying to make is that Spotify has made the concept of premium subscriptions meaningless. The average revenue per paying subscribers has fallen to $12 a quarter (1887/155), or $4 a month, which is less than half that of a US subscription. My guess is that Apple has more Apple Music subscriptions in developed countries where consumers have more spending power and can thus pay the full $10 (or as close to it as possible).
I look at the earnings report you link, and what I am seeing is that Spotify is basically finding it increasingly harder to get new users to pay for their service. Which will be their bigger challenge moving forward.
You specifically referred to to “the subscribers that matter‘....”the paying ones”. You are literally making numbers up out of thin air as to Apple‘s numbers, so that you can (no surprise) once again, paint Apple as heroes. Apple does not care about you, you really don’t have to carry the torch for them on this website 7 days a week.
Podcasts started out great. Then, like everything, through a combination of bloat and neglect, the podcast experience has become yet another sewer.
Nothing gold can stay, I guess.
Ok. Right. Again, just making a bunch of broad, pro-Apple assumptions, no surprise. I'll refer you to your initial statement, which was completely false, you simply jumped to the conclusion that Apple had more paying subscribers without doing 10 seconds of research, because that is what made Apple look good.It’s safe to assume that Apple has at least 70 million Apple Music subscribers.
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Is Apple Music at 70 Million Subscribers Yet? | The Motley Fool
The Mac maker's music-streaming service should be there by now.www.fool.com
It’s also safe to assume that the majority of subscribers are iPhone users, in developed countries where the Apple ecosystem is more established.
It’s not about trying to paint Apple as the hero. I think people really need to look beyond surface numbers and realise that it’s not just raw (sometimes profit-less) market share, but usage share that makes all the difference sometimes.
People said that Apple was doomed when it had 14% market share. People said that this would lead to fewer developers supporting the iOS platform.
It’s the same story every single time. Apple will likely never surpass Spotify in any form of streaming numbers (partly due to its absence of a free tier), and that’s perfectly fine, because Apple has scale in the premium end of the market which again, it commands thanks to the iPhone and (now) Apple One.
Ok. Right. Again, just making a bunch of broad, pro-Apple assumptions, no surprise. I'll refer you to your initial statement, which was completely false, you simply jumped to the conclusion that Apple had more paying subscribers without doing 10 seconds of research, because that is what made Apple look good.
Apple has failed miserably (again ) with a media app experience. The podcasts app and Apple Watch integration is absolutely abysmal, a total joke, and really they should be ashamed and embarrassed by it. I bought my wife an apple watch and told her the podcast integration was "seamless" and apple made me into a liar. Getting podcasts onto the Apple Watch is:
Spotify has been making inroads in the podcasting market over the course of the last few years, ramping up its original podcast offerings and making major acquisitions like Gimlet Media, Parcast, and Anchor, as well as scoring key deals such as the rights to the popular Joe Rogan Experience podcast.
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Spotify's efforts may be paying off, according to a new forecast shared today by eMarketer (via TechCrunch) that predicts Spotify could soon have more podcast listeners than Apple.
According to eMarketer's estimates, 28.2 million people will listen to podcasts on Spotify at least monthly, while 28 million people will listen through Apple Podcasts. Though Apple has also made efforts to improve its podcast offerings, Apple Podcasts has been losing listener share.
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In 2018, Apple Podcasts represented 34 percent of podcast listeners, a metric that will fall to 23.8 in 2021. Spotify's rise in popularity can be attributed to Apple's failure to match Spotify's pace of investment and innovation in the podcasting space, according to eMarketer analyst Peter Vahle.Apple is working to counter Spotify's deep investments in podcasting with its own original content. Apple recently debuted the first podcast based on "For All Mankind," one of its Apple TV+ shows, and more TV-related content is expected to come out.
Rumors suggest that Apple is also working to purchase exclusive original podcasts for the Podcasts app, with those original podcasts also perhaps serving as inspiration for future television content.
As of November, Apple allows Apple Podcasts to be embedded on the web to increase visibility, and in January, Apple launched a new Podcasts Spotlight feature to highlight rising podcast creators. Apple is also said to be working on a podcast subscription service to better allow it to compete with Spotify by luring content creators with the promise of more money.
It's worth noting that eMarketer's analysis is based on estimated podcast listeners, and there is no concrete data available from Apple on the number of people in the United States who are listening to podcasts.
Article Link: Spotify Poised to Surpass Apple Podcasts in U.S. Listeners This Year
What exactly is Apple Podcasts? I listen to podcasts every day but I’m not using Apple’s app. I use a 3rd party app. Are the podcasts I listen to there considered Apple podcasts?
Until Spotify allow custom RSS/Patreon feeds, it’s a non event for me.
This is where the Apple Podcasts app shines and that, along with Apple Music work well enough for myself and the family that we see no reason to move.