There is this thing called Internet. Software developers have direct access to all people who own iOS devices. They do not need Apple for that. Also, if Apple business practices prevail, what's to stop internet providers from charging 30% fee for everything you buy on the Internet including digital goods from App Store?People here don't seem to realize App Store, Play Store, Sony, Kindle, Microsoft etc all take loads of work to maintain. The give free Unlimited "space" to devs and access to millions of customers. 30% is too high? Seriously??? Go research how much it costs manufactures to put 1 candy bar in a chain retail store. How about 65% cut to sell your e-book on Kindle? Want 30% on Kindle? prepare to jump through hoops.
So why do people pay high fees to sell their wares? simple: access to people is worth more. Having an App Store curate your apps saves you in marketing (also worth more than 30%)
This company has access to 1.4 Billion potential customers that they did not spend a dime to prospect. Other industries would kill for that.
Well, Spotify won't be the one adjudicating the Epic/Apple lawsuit, so they can spout off their opinion all they want.
For one, it's Apple that created the store for their eco-system. They didn't force people to buy the Mac OS. They can't expect to build a store and not get a kick-back on the profit.
On the other hand, I don't know if 30% is justifiable in terms of kick back due to the benefits they received from Apple.
I don't know who is the more greedy one here.
In 2008 that would be a defense. In 2020, not so much simply due to market share and the fact that billions have invested into the platform (both developers and conmsumers). Remember, Microsoft were found guilty and fined because they only installed Internet Explorer and didn't openly offer a competing browser, even though they could freely go get another one.Agree with other comments. Don't like the platform someone else created for you? Don't sell on it! Pretty simple. Create your own then or follow their rules...
They should as the average processing fee for credit cards is less than 1.5%. All they are doing is processing a credit card charge on a service they don't host.If it was 15% they would all be bitching about that too. Same as if it were 7.5%.
If they competed with other credit card processors on a level playing field, most likely most developers would keep them out of convenience. I don't even think they have an issue with being forced to use them, it's the fees that is charged that they have an issue with. What Epic wants is if Apple wants to charge 30%, then they want competition.yep. I see nothing wrong with a pop up as they implemented to let the user / customer choose how they’d like to pay. It’s not like they wanted the Apple Payment option to be removed
So if a vendor doesn’t accept AmEx, I should sue them to accept my payment method?
They do take a piece of every transaction. It is called a lease and covers the cost providing the venue (the mall) in which the store operates.Take a second to read the complaint. Epic alleges the single option / Apple payment processing is at issue and monopolistic, not the store. I tend to agree given the law.
Look at it from the store out, not from the product down. For instance, say that a mall forced every store to use the mall's credit card processing service. That's ok because there are many malls and business/consumer choice. But now assume that the mall also makes its own product (phone?), and the only way to sell add ons for the product/phone is through its mall using its processing service.
So how come not everyone has to pay this fee? If you’re Netflix you pay Apple nothing. If you’re Uber you pay Apple nothing. Tim Cook says 84% of the apps in the App Store are “free”. Do they not also have access to these 1.4 billion customers? And I would respectfully disagree that Apple acquired these customers for developers. I can’t remember the last app I downloaded because of Apple. Look at the top free apps in the App Store charts. Facebook, Instagram, YouTube, Snapchat, TikTok, Zoom. I think it would be hard to argue those apps are popular because of Apple. Would Apple execs seriously argue those apps wouldn’t exist if not for Apple?People here don't seem to realize App Store, Play Store, Sony, Kindle, Microsoft etc all take loads of work to maintain. The give free Unlimited "space" to devs and access to millions of customers. 30% is too high? Seriously??? Go research how much it costs manufactures to put 1 candy bar in a chain retail store. How about 65% cut to sell your e-book on Kindle? Want 30% on Kindle? prepare to jump through hoops.
So why do people pay high fees to sell their wares? simple: access to people is worth more. Having an App Store curate your apps saves you in marketing (also worth more than 30%)
This company has access to 1.4 Billion potential customers that they did not spend a dime to prospect. Other industries would kill for that.
Not sure you really get it. Businesses pay dearly for AAA premium retail locations. It allows that business more opportunity to present themselves in a professional way to more customers. The more premium the space, the higher the lease. The Apple App Store is probably the most premium digital store front there is but some occupants do not want to pay to be there.And you’re locked in and stuck inside of that mall, you can only consume those products inside of that mall, until you smash all your stuff, break out of the mall and rebuild everything you worked to obtain again.
And please don’t bring up PlayStation/Xbox. While that’s a fight worth having, it’s not the same when you can put both side by side and play whichever you feel like at any time. All-purpose computing platforms of this size (and this magnitude of investment and lock-in) are on a whole different level. One plays video games and one manages your whole digital life.
Yes, and then by pricing an individual subscription at, say, $12.99/mo they’d be priced out of competition with Apple Music, which has an individual subscription available at $9.99/mo.Spotify had the option to make in-app purchase 30% more than if they signed up outside the app. What Epic did today was had the IAP via Apple and IAP via Epic side by side showing Epic's direct payment cheaper than Apple (scummy move)
Some occupants would seemingly rather not be there at all, but Apple doesn’t allow that.Not sure you really get it. Businesses pay dearly for AAA premium retail locations. It allows that business more opportunity to present themselves in a professional way to more customers. The more premium the space, the higher the lease. The Apple App Store is probably the most premium digital store front there is but some occupants do not want to pay to be there.
The App Store is the premium property. Retailers lease space in that property to sell their wares (eg Fortnite). Customers take their purchases with them if the retailer allows it (IAP usually travels with the app, not tied to the OS). Not sure why you are saying customers have to destroy their “home”. If you buy the Superman skin in Fadnite on iOS, it will show up on your account if you loaded fadnite in android. Not all vendors offer this but that is not Apple’s problem.You’re not getting it. There is nothing wrong with having the App Store and charging a premium to be listed there. There is a major problem with being the only access point in a massive ecosystem that billions are tied into. You’re not separating the retail experience from actually taking it home and using the product you bought. You’d have to destroy all your products in your home that you paid into (iOS would be your “iHome”) if you wanted to shop at another store in town.
It costs nothing to list an app on the store. It all gets subsidized by the big boys and their 30% cut to Apple. That is why Apple is trying to protect the status quo; it gives everyone an opportunity.Some occupants would seemingly rather not be there at all, but Apple doesn’t allow that.
Also, unless you get featured by Apple, the App Store generally won’t net you much in the way of organic purchases. Other than the lucky few apps that get featured, actually acquiring customers is left almost solely to the developers, and the boost from being featured is typically short-lived. (This is also neglecting the users like me who don’t even check the curated tabs in the App Store except by accident.)
I don't see the logic. You can think of it as Apple paying 30% to itself, but it's really just changing numbers on a spreadsheet at the end of the day, and doesn't affect Apple's bottom line.Maybe if Apple too have to pay an additional tax equivalent to what they charge competitors to have apps on the iPhone, they won’t be so quick to extort other cross-platform companies for being able to serve iOS device users.
Wanna charge Spotify 30% of revenue? Fine. Apple too needs to pay 30% more tax from Apple Music revenue as tax to the Government, above all the other taxes Spotify and Apple both pay. That will reflect how fair Apple really think their rent seeking behaviour is.
Definitely it would've been more colorful if Jobs was still around. We would have an emergency keynote with Jobs lambasting Epic and the other "bad" developers, showing how the market works, how Apple approves tons of other apps, and etc etc.This is where Apple misses strong leadership that Jobs provided. Not saying Jobs would’ve done anything differently, but Cook doesn’t inspire confidence.
On my xbox I can sign up for netflix in app without Microsoft forcing 30% on Netflix so you know, there is that..... When it comes to android, app developers can have their app downloaded from the play store and if they don't they can still allow it to be downloaded from there servers. Epic in Android could literally put an app on the Playstore that when you search fortnight and download it all it does is bring up a page with instructions to download Fortnight from epics website. The problem is apple wont let anyone say anywhere in an app that they can go here to signup/download/buy and its all because they want that 30% and they care about that more than they do you as a consumer being told instructions in an APPThe Spotify CEO is a scumbag who rips off music artists, Apple pas artists higher than spotify
On Xbox you have to use Microsoft’s store
On PlayStation you have to use Sony’s store
On Nintendo you have to use Nintendo’s store, see a pattern here?
Epic made 1.8 billion, BILLION without Apple that would not have happened.
Apple isn’t perfect but they do treat everyone the same
Also google pulled it down too