Saying blu-ray "software is a mess" is a cop-out on Apple's part.
How is it a mess?
You only have to go to one place for licensing now, so they can't use that argument any more, even though it was never valid to begin with since DVD playback requires multiple licenses too.
Now they're trying to say the "software is a mess"? How so? WinDVD and PowerDVD in Windows handle it just fine.
Any GeForce 8600 or 9400M or 9600M series or Radeon 2xxx or 4xxx Mac will handle blu-ray playback without a problem.
The real issue is that Apple doesn't want to have to finally admit to the fact that OS X would need quite a bit of upgrading to support full and proper GPU video bitstream decoding. Plus OS X would have to be updated to support a number of changes to audio, including bitstreaming and/or decoding of the lossless audio codecs blu-ray uses, as well as bitstreaming uncompressed multi-channel PCM audio over HDMI.
Thats another thing, Apple would have to FINALLY support the STANDARD video connector we all know and love, HDMI. Since DisplayPort doesn't support resolutions as high as HDMI, nor does DisplayPort support the bitrates for audio that HDMI does.
Apple can't use the "sales" argument either, as blu-ray is being adopted at twice the rate DVD was being adopted at. When comparing time frames, when Apple decided to put DVD-ROM drives into Macs, blu-ray had a higher adoption rate that the same time in its lifespan as DVD did at that point in its life as well. So blu-ray disc is selling far better than DVD did when comparing time frames. Most importantly, let's not forget that DVD did NOT achieve 51% market share, finally overtaking VHS, until the format was 6 years old in 2003.
It's really about money. Apple makes money on selling you iTunes "HD" movies ("HD" films that don't even look as good as upscaled DVDs), plus Apple would have to pay the 4 cents per device and $10,000 annual licensing fee for HDMI. The horror! We all know they'd pass that cost on to the consumer anyway.
And for the record, Flash does suck. I'm glad Apple doesn't support it in iPhone OS and I can't wait for the day the world moves away from using it for anything.
I just wish we could get an Ad Block Plus plug-in for iPhone OS.
With thumb drives and portable hard drives so cheap? Not really
A 4.38GB DVD-R is about 20 cents. A 4GB flash drive is about $15. A 25GB BD-RE is about $10 these days.
Until the HD-DVD - BD fight it was adult content that decided these battles. In adult content flash rules. I don't think it'll be the deal breaker this time, though.
Oh please. It's an urban myth that "adult" films helped VHS win the "war". VHS beat Beta simply because VHS could hold a full movie on one tape and early Beta could not. Plus JVC licensed VHS to anyone who wanted it, while Sony kept Beta all for themselves.
DVD finally overtook VHS because it had too many advantages over VHS to list, including finally being able to BUY movies and not having a stupid "rental pricing" model that VHS had.