Agree except that Steve made it into telephone company. He was the one that changed the corporate name from Apple Computer to Apple precisely because he saw the company had evolved into a consumer electronics company that sold more than computers. And it was Steve who famously said toward the end of his life, to paraphrase, that computers were like big trucks, and something that not everyone needed anymore.
The problem with the current Apple is that while Steve recognized trucks were useful to people, so make the ones you make great, Cook and company see them as mere commodities. Apple doesn't really make insanely great "trucks" anymore. And all the other products they've released post-Jobs have been for the most part insanely boring.