Originally posted by vrapan
There is a reason why I believe that Apple might get the same deal for their Windows store ..... if anything of what I am going to say is innaccurate please correct me:
The first online musci stores had severe limitations. They didn't include hits or well known artists, you were "renting" the music rather than owning it and at the end they had severe restrictions.
BuyMusic seems to be overcoming these but they couldn't get a more forgiving restriction deal because they control nothing. All they do is make a website load a few servers with tracks and that is it. They do not control the software player or DRM - MS controls that - they do not control the hardware players and they do not control the computers. They assume that you like Windows Media Player 9 and they also assume that you kinda have to have an SDMI compliant MP3 player in order to avoid restrictions on playing the music on the go. These are pretty strong assumptions given that WMP9 is a so so software and there are many better choices in the PC world and also I can't see the average Joe going at BestBuy or CC and asking for an SDMI compliant player.......
On the other side Apple controls everything and at that it is the only company that does. It controls the software player it makes the website it controls the DRM and it controls the hardware. Porting it to Windows removes no control over the music. It will still control the DRM and the software player, still make the website and of course it makes the most popular MP3 player on the market. The restrictions are there you have to assume that iTunes will be the only player that will playback the downloaded music and I can see iPod being the only MP3 player for the AAC tracks as well. But these matter much less simply because the experience is consistent and if I say so my self positive. On the buymusic the experience is patched up by 4 different parties....
To conclude I believe that the control Apple has on the whole circle of the product (hardware, software, DRM, website) gives it a distinct edge when compared to buymusic or any one else that tries to sell music online. I know that the record industry has been closed minded but I think this is what they saw and let the DRM be loose on the iTMS, and this is why I believe they will keep more or less the same deal for windows iTMS.