Dear BuyMusic.com,
I, along with many other computer users, have seen the press releases regarding your service. I decided to give things a look, and I'm fairly unimpressed. Your website is poorly designed, and the use of Windows Media Player 9 is distressing. Many of us are concerned about privacy, and having to use an application which utilizes Microsoft's flawed Passport system is not something we feel comfortable doing.
Your advertising boasts $0.79 per song. Of all the browsing I've done (about a half an hour now), possibly 15 to 20% of the tracks I've looked at carried the advertised $0.79 price tag. Pricing for your albums is also greatly skewed. Almost all of the albums I've viewed were priced at $11 and up. This is much more expensive than the advertised $7.95.
I find it interesting that your commercials borrow so heavily from Apple's iTunes Music Store campaign (headphone-wearing individuals singing their favorite song over a white background). The commercial showing Tommy Lee smashing a guitar that looks disturbingly similar to the one featured at Apple's website (see it at:
http://www.apple.com/music/) and on their banners is not a subtle hint to Apple's users, and many of us have taken note. By taking a swing at Apple's users, you are only doing a disservice to the Windows platform. Wouldn't it be more productive to try to sway Apple's users to make the switch to the Windows platform by offering them a quality alternative rather than making childish pokes and prods at the company they're currently giving their money to? Because, after all, this is about money, right? If I were the head of Buy.com, I'd be more interested in making money instead of alienating potential customers. But, then again, I'm not Scott Blum.
Speaking of which, Mr. Blums' comments about Steve Jobs being "a visionary, but on the wrong platform" were highly ironic to me and many others when we realized that the BuyMusic.com music files will be incompatible with Apple's iPod. The iPod currently holds 50% of the portable mp3-player market. Who's on the wrong platform?
In closing, I hope this letter does not fall on deaf ears. Your service is subpar, your advertising is a sham, and your founder needs a lesson in originality. I see problems for your service in the not-so-distant future. Apple's iTunes for Windows is on track to be released by the end of the year. Here's hoping you didn't sink too much money into this venture.
Sincerely,
(my real name)