Yeah, apart from anything else, it's terrible marketing. They're keen to say that these machines are new and improved etc. But they're essentially differentiating the product lines by the inclusion (or not) of firewire. Ergo Firewire is a desirable high-end feature. Ergo, the new MacBook, by Apple's own definition, has been downgraded from the previous model.
Not really very clever.
This absolutely inconveniences customers that require Firewire and laptop portability.
What are users that really don't like the poor quality displays on previous generation Macbooks supposed to choose? Macbook Pro (previous generation) has a possible graphics card failure issue. Meanwhile, Apple wants customers that simply require Firewire to buy a new Macbook Pro. Those looking to upgrade then see no matte display option (mirror effect standard) and Agere chipset being used once again. Maybe the problems with the chip have been corrected. It would be great if Apple would communicate regarding such things.