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Original poster
Apr 12, 2001
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Steve Jobs was famous for his wardrobe of black mock turtlenecks and Levi's 501 jeans, but the story of what inspired him to adopt the basic but unique uniform has never really been revealed in detail.

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Gawker now shares an excerpt from Walter Isaacson's upcoming biography of Jobs, revealing the history behind the wardrobe choice. According to Isaacson, the idea of a corporate uniform first came to Jobs on a visit to Sony's facilities in Japan, where he was struck by the way uniforms for employees helped create an identity bonding them to the company. Born out of necessity for Sony after World War II when the company's workers had few clothes of their own, Jobs briefly sought to bring the idea of corporate uniforms at Apple.
Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, "I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea."
Despite being shot down by Apple employees, Jobs adopted the idea of a uniform for himself for the sake of convenience and identity, and drew on his friendship with Miyake to create his signature look.
"So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them." Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. "That's what I wear," he said. "I have enough to last for the rest of my life."
It's not clear when Jobs related that story to Isaacson, but as Gawker notes, the closing quote comes with a whole new perspective following Jobs' death last week.

Article Link: Steve Jobs on Mock Turtlenecks and Jeans
 

ECUpirate44

macrumors 603
Mar 22, 2010
5,750
8
NC
He wore them once and then threw it out? I hope at least one can make it to a museum one day.
 
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Bobbytoad

macrumors member
Nov 18, 2010
96
0
How can some one have such an incredible eye for designing electronic items but have such dreadful dress sense!
A legend all the same!
 
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ghostface147

macrumors 68040
May 28, 2008
3,457
3,349
While he did enjoy the simple life in a way, at least change up something. Maybe the white was too hard to manufacture.
 
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chrmjenkins

macrumors 603
Oct 29, 2007
5,322
154
CA
He wore them once and then threw it out? I hope at least one can make it to a museum one day.

I don't think that's what he means. He probably meant that he had so many that they would be washed so infrequently so as to not appreciably fade. Of course, the proximity of the quote to his death would be a great insight as to what he truly meant.
 
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JPark

macrumors 6502a
Jun 5, 2006
659
147
This sort of reminds me of Mr. Magoo who knew he was running out of time because his shoes were almost worn out.

Edit: Mr. Magorium, not Magoo. (and certainly not Miyagi)
 
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DESNOS

macrumors 6502
Aug 24, 2011
374
1
Just to be clear, the whole "bonding to the company" thing is more Japanese culture than any business decision, but it is very telling nonetheless.
 
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Le Buzz

macrumors member
Jun 23, 2011
68
0
501's. The original and still the best jeans in the world. Steve had great taste in jeans. He knew that you can't beat the real thing.
 
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Consultant

macrumors G5
Jun 27, 2007
13,313
33
Photos or it didn't happen =p

I thought the common opinion is that it saves time.
 
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Telp

macrumors 68040
Feb 6, 2007
3,069
18
This sort of reminds me of Mr. Magoo who knew he was running out of time because his shoes were almost worn out.

I think you're thinking of Mr. Magorium? Either way, that's the first thing I thought of to.
 
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Abyssgh0st

macrumors 68000
Jan 12, 2009
1,888
8
Colorado
So...who is it now? Was it Issey Miyake or was it http://www.stcroixshop.com? or did he switch brands....

I don't think St. Croix is claiming to be the original designer, they are just paying tribute to Steve Jobs and saying that he was a fan of St. Croix. Theoretically he could have one item from them, or have corresponded with them at some point and they could say that qualifies him as being a 'fan.'
 
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