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No it doesn't. It looks that way because they wanted it to. They could have made the same thermal core and made it a white matt cuboid I'm sure
Also you'd be surprised how fickle people are case in point;
There are lots of professional drivers around and by conventional wisdom people should get what does the job best, that is drive something that goes from A-B with the minimum of fuss, max reliabiltiy and some versatility.
A lot of them won't buy a car that they, not necessarily their customers consider ugly.
Their livelihood is based on it yet they won't do it.

Of course there are more ways to design a computer. Apple wanted a small and powerful form factor, and this design solved that problem. My point is that Apple was not trying to copy the look of certain types of trash cans.
 
I think you hit it: the "pro" segment is not just a purely economic proposition; it's about showing you have serious chops. It gives new users something to aspire to. It's more than the I have the latest iPad, it's something like: not only am I cool and good looking, I'm smart and can actually do something beyond email, twitter, Facebook and angree byrdz. If apple only wants to make Kewl toasterz, they will lose street cred. They are starting to lose it now. When the process completes itself, the whole house of cards and snake oil mfg plant will collapse. The apple OS is so much better than windoze, it's not even funny any more, but if its all dressed up with no place to go, it's going to crumble. FinalCut was a killer app, now it's a joke. And Premiere sucks and the rent to rent licensing ststem sux even worse. It's so bad people are even going back into the maw of Avid. Real Unix, anyone?

Blamblam

I disagree. FCPX may have started off as a joke but it is a great app now, and not too far from being a killer NLE app.

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The important news here is that he considered, deserting the loyal Pro customer base that helped create the company it is today, in the pursuit of focusing on making toys only....

Doesn't matter what he did consider or what he was thinking about doing. All that matters is what he did (or didn't) do, and that is not killing off pro products completely.
 
What Apple has [not] done with Aperture is disgraceful. No chance that app is going to be relevant again. It's really sad because file management in Lightroom is a cluster...well...you know.

Cluster? That's not how I experiencing it, I put labels and keywords on the most important files and put files in the right category on the NAS system. Now I've got access to thousands of hi-res pictures within a press on the button and because Lightroom 5 works with a new technique where you can edit and browse to lower end sized pictures but address the whole editing sequence on the original raw files afterwards working with large amount of files has become heaven.
 
Now Final Cut X has become once again, after many updates, a solid good working editing software package. I own one myself.

are you sure you're not exaggerating some or reading too many hot air internet comments? because if i read you right, you're basically saying a gigantic portion of the industry has moved to another software but now they're moving back again to a different software.. all within 2 years? really?
 
In educational book publishing you might have a series of graded 10 books. A first few in the series might be big sellers, the most advanced books will likely sell a relative few.

But you need all 10 books in order to offer a complete series.

And so it is with computer platforms.
 
are you sure you're not exaggerating some or reading too many hot air internet comments? because if i read you right, you're basically saying a gigantic portion of the industry has moved to another software but now they're moving back again to a different software.. all within 2 years? really?

No, many people in the professional field where simply forced to move to another software solution after Final Cut X came out. It wasn't a choice, Final Cut X was so bad it couldn't be taken seriously.

Now, when time have passed, Final Cut X have become 'ok' but i.m.h.o. not as good as many other editing software packages. The studio's I know, and I know quite a few, where forced to jump to Avid or some jumped over to Adobe's Premiere. Now Final Cut X has become solid again many of these studio owners don't feel the urge to move back. I did however, but that's also because I like Apple surroundings working on OSX for example.

Within these two years Apple lost a lot of it's professional users when releasing Final Cut X, and many didn't return. Few months ago I attended Adobe's conference in Amsterdam and they said that Premiere has become the most popular editing software compared with other software packages. But that's of course Adobe stating that, we of Adobe advise Adobe stuff, that kind of talks :) But I wouldn't be surprised if there statement is based on sales and numbers of people using editing software.

But yeah, once again, many pro users don't use Final Cut any longer and looking at what Apple did back then I can't blame them for it.

On the good side however I do applaud for Apple's choice to continue working with the Pro Line. With the new mac pro coming up they, Apple, once more try to get a foothold within the professional market. And I can only applaud for that. I also like the way Apple approaches their new 'road' with releasing the new Mac Pro machine, it's made in a way you can endlessly put new hardware on it, not in it like the Pro Mac's can do these days.
 
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Just a bit bored of people showing pictures like that, if you are working with video editing these days: where do you put the, UltraStudio 4K(rack mounted) Blackmagic MultiDock (rack mounted), a bunch of disks?

blackmagic-multidock.jpg


In the computer - yea shure! I rather have it in a rack just beside the computer. Just oneTB cables to the rack, and then one TB cable to your 4k screen, where you add keyboards etc...

If your MP dies (that happens with Pro things also, thats why you uses a RAID system;-), you fetches your MBPr and pug in the two TB cables and continues to edit, thats nice...

Exactly!

People are apparently turned off by the sight of cables hooked to a workstation... have they ever seen a video post house?

Even if you had the old Mac Pro full of PCIe cards and four internal SATA drives... there are still tons of devices outside the box.

RAID arrays, NAS, Drobos, hardware capture devices, card readers... a working pro shop has all sorts of stuff that won't fit in a computer case.

And with more and more production moving to laptops... external is the only way to go.

Apple is embracing this modular external paradigm. There will be even more devices coming out in the future that you could never fit inside a desktop computer.

And that's fine :)
 
No, many people in the professional field where simply forced to move to another software solution after Final Cut X came out. It wasn't a choice, Final Cut X was so bad it couldn't be taken seriously.

well, i don't use any video software so i don't know personally if it's better or worse.. all i know is that i can find plenty of people that are doing great work on final cut x.. and i can't help but to think those people are simply more adaptive to change than others and the whole fiasco has nothing really to do with the actual design/functions of the new app.. it's more about people not able to change..

same thing you see with the new mac stuff.. the computer is fine.. it's going to be a lot more powerful and faster than the previous version (not just talking a little clock speed bump that we see much more of)..

so i admit..i'm taking your post with a grain of salt
 
Killing off Apple's pro market would've killed off a percentage of the consumer market too.

It would've been the worst decision under Steve Jobs for me personally and for the company. Glad he never pushed it.
 
We're fine with the walk; it's the fact that we're blindfolded and stepping on rakes that gets to us.

If they indent to make powerful software and hardware easier to use without sacrificing any of the capabilities in order to put it in the hand of more people and not just a small 313373, then you might be blindfolded and stepping on rakes, but rest assured that you're walking on a virtuous path.
 
Just a bit bored of people showing pictures like that, if you are working with video editing these days ...

I can see your point for audio and video setups where more often than not you'll have some rack mounted hardware around, but for code and 2d graphics (basically people sitting somewhere between the MacPro and iMac camps), the current form factor is a lot more appealing.
 
Pro products are also great for advertising: people know that professionals use Apple products a lot, which might make them want to buy an iMac. It's a bit like saying "the pros use Macs, so Macs are good". It's good for everyone!
 
This once more shows that S Jobs was not the big visionary many people believe he was.
A LOT of try and error before he got lucky with the iPhone.
And without the iPhone's success no one would remember him for OS X or anything else he and Apple did.
Good IT pioneer but completely overhyped.
 
I like the idea of the "garbage can". It's definitely revolutionary and possibly much better. What I don't understand is why not make the "garbage can" bigger? It's a damn workstation after all. Imagine all the possibilities of extra drivers, PCI cards, etc. if the damn thing was just a bit taller and had a bit larger diameter.

Yes, slim down all the laptops, iMacs and so on... but you shouldn't make it a primary focus on a workstation. Make it beautiful like you've done... just make it a bit bigger so we can fit everything in one box.
 
Well, CEO's consider lots of things...




Killing of Pro machines means pissing off your developers... and that means the death of a company in the long run.
 
I can see your point for audio and video setups where more often than not you'll have some rack mounted hardware around, but for code and 2d graphics (basically people sitting somewhere between the MacPro and iMac camps), the current form factor is a lot more appealing.

I think for 2D graphics iMac has been enough for quite some time now. Illustrator works the same on an iMac and a 12K Mac Pro. Even if you are a heavy Photoshop user there aren't that many filters that will use more than 4 cores. You might want to go higher than 32 GB Ram though for very big images.

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This once more shows that S Jobs was not the big visionary many people believe he was.

What do you base that on? Maybe not killing the Pro line was a mistake. Who knows? I personally wouldn't want the Pro line to go since I use those products but that's another issue completely.

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Well, CEO's consider lots of things...




Killing of Pro machines means pissing off your developers... and that means the death of a company in the long run.

If you mean the big developers like Adobe, I wouldn't know. But I'm sure that most of the iOS developers use Macbook Airs or Mac Mini's.
 
i hope this finally puts to an end the annoying "steve would've never allowed that" refrain.
 
well, i don't use any video software so i don't know personally if it's better or worse.. all i know is that i can find plenty of people that are doing great work on final cut x..

-> now <- yes, but when Final Cut X got released it was truly a utterly bad piece of software.

and i can't help but to think those people are simply more adaptive to change than others and the whole fiasco has nothing really to do with the actual design/functions of the new app.. it's more about people not able to change..

That's simply not true. You clearly have no idea where you are talking about because I already stated that when you use a new version of program X (any) that doesn't allow even to read your previous projects then yes, people trow such program in the trashcan. I dare to state you would have done the same. You're trying to make it an Apple versus it's users and visa versa discussion of this all, but it's entirely irrelevant. When a program doesn't allow users to use old versions of large projects to work on then users will skip that program, no matter if it's from Apple, Microsoft or any other branch.

same thing you see with the new mac stuff.. the computer is fine.. it's going to be a lot more powerful and faster than the previous version (not just talking a little clock speed bump that we see much more of)..

It's not about the power of the computer. You clearly missed the history of Final Cut X when it got released.

so i admit..i'm taking your post with a grain of salt

Then we can shake hands.
 
Not true. There are some excellent PCs out there. They're not the low budget trash you find (and get purchased) from Best Buy, Sears or Walmart. The good ones are either premium models or business real desktop hard drive

Don't mean to troll or anything but what do you mean by desktop drive?
 
Well, CEO's consider lots of things...




Killing of Pro machines means pissing off your developers... and that means the death of a company in the long run.

True, and along with that comes a stigma for a company, once that's stating that the company is for the masses, not for the pro's. Same with the gaming industry, the hard core gamers I know won't even think of buying an Apple, the lack of choice in video graphic cards and the cost won't work for them. They don't care about good looking machines, they want a robust heavy piece of metal that does the job and can be easily and in a cheap way be extended in the future with new hardware.

That's why I find the Mac Pro, even though it would probably way to expensive for the hard core gamer, an interesting piece of hardware, able to extend with external devices, even with new graphic cards. There are all ready companies building external graphic card holders for use with computers equipped with thunderbolt. I very much like that idea, let the computer be the base of calculation and let external calculation be the work of external third party hardware.

I must admit, I'm no gamer myself, this is what I keep hearing from friends who are.. So not sure if the game story is that accurate. Anyway, I'm glad that Apple is continue the pro line.

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This once more shows that S Jobs was not the big visionary many people believe he was.
A LOT of try and error before he got lucky with the iPhone.
And without the iPhone's success no one would remember him for OS X or anything else he and Apple did.
Good IT pioneer but completely overhyped.


You're mistaken iPhone for iPod. It was the iPod that launches Apple's success big time. It took some time until the iPhone came out. The iPod brought the evolution for Apple, not the iPhone.

But I agree that Steve Jobs isn't the visionary many people praise him for. Steve Jobs didn't invented the iPod as well, nor did he came up with the iMac, the first cube kind of models that appeared back then. Those had all ready be designed by Jonathan Ive but didn't got approval when Steve Jobs was no longer leading Apple. When Steve came back to Apple to took once more control he approved the new designs. But approving is not the same as bringing up the whole idea. Still, I do respect Jobs for having the guts to lay out an entire new road path for Apple. I worked with Apple products at a point when they almost got bankrupt. A big thanks to Bill Gates who helped Apple, among with others, for avoiding bankruptcy. :apple:
 
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