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Steve Jobs Organized Apple to Give Jony Ive Complete Operational Freedom

Ives is the dog's bullocks...

*LTD* said:
It's important that Ive and Forstall in particular work well together.
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That's a good point. And this is also where some potential drama may manifest down the road, but hopefully not anytime soon.



monkeylui said:
Johnny Ive & apple I think need to be in the same category as Frank Lloyd Wright. Imagine what we HAVEN'T seen from this guy.
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Would love to see a book collecting all the unused Apple concepts Ive & Co. dreamed up. Probably not for 15 years though, if ever. :(
 
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Im so glad Steve left the company in the hands of Ivy (technically speaking)

The guy has done wonders with every aspect of Apples most successful products. I love the way he is passionate about his work.

Its a beautiful thing when Designers get this much freedom & opportunities. I cant wait to see what the iPhone 5 looks like.

I hope they add a few easter eggs to help remember Steve Jobs & thank him for all of his work. Maybe put a spotlight search easter egg, & a marking on the back or the inside <3

He was my hero, my role model & my business partner & motivational source.

Ill never forget the speech he made, saying

"You cant connect the dots looking forward, you can only connect them looking backwards.
So you have to trust that dots will connect in your future.
You have to trust in something.
Your gut, desiny, life, charma, whatever...
Because believing that the dots will connect down the road, will give you the confidence to follow your heart, even when it leads you off the well worned path, and that will make all the difference"

RIP Steve Jobs.
 
Companies should always give their creative genius every ounce of freedom to do what they do best.

I look forward to what's coming up next from Apple. (cough* new iMac cough*):p
 
somebody else said:
He feels like more of a successor to Steve Jobs than Tim Cook is, anyone else get that vibe?
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I.D. & business owner here. This is always my gut instinct too. Ive (& Forstall) are probably the two most responsible for maintaining the "soul" of the product. But, the reality is, if either one were successor, he'd have to hire someone else to do his job, because designers very rarely find time to design when they also try to run their companies. ...also, product guys tend to run companies into the ground quickly. Course, Apple's a different kind of company, but still, risky...

There's a delicate balance that Apple has maintained, which was reflected in Jobs' own abilities, and keeping everyone excelling in their respective fields, with minimal resistance from above is probably essential to that success.
 
notjustjay said:
I don't have YouTube access here at work, but there was a pretty funny video from a few years back that described what an iPod box would look like if it was designed by Microsoft. It was pretty spot-on.
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This is what you referring to.

I remember seeing that video (which apparently was made by people inside Microsoft) and thinking how brilliantly Apple had done away with everything that was so totally wrong about computer products. How something as simple as a box could by symptomatic of everything that was right with Apple and wrong with everyone else.
 
That's great. I mean, I don't have any clue how to run a company like Apple, but using a device designed by this guy as we speak I can say that if it were my call, I'd do exactly the same thing.
 
Ive is/was more important than Jobs ever was. I've been saying this all along.

Admit it. We don't buy Apple products because of their stellar performance, the cute logo or even the customer service experience.

Apple stuff looks good and it's built to last. This is mostly all Ive. Jobs genius was to recognize this and stay the hell out of his way.
 
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Ive is a genius and I very much look forward to him continuing his work without inhibition.
 
PeterRRRRR said:
Sorry, have to say this is pretty much ******** on Job's part. He's dead, he has no legal standing anymore regarding how Apple, a publicly traded company, operates. If the Apple Board wants Jony Ive gone, or instructs the CEO to produce a cheaper, plastic MacBook, that's the way it goes. I'm not saying that would be a good thing, or predicting it will happen, but the idea that Steve could make legally binding corporate decisions that hold forth after his death, that's just silly.
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Um, are you under the impression that SJ wrote this story from the grave or something? Get a grip.
Thunderhawks said:
MAcs since 1984. As soon as Kensington launched the track ball (Basically an upside down mouse) I never looked back.

Hockeypuck a joke, the flat gray ones bad, white for the imac bad, magic mouse bad. etc.etc.

Wish Apple would make a trackpad with a ball in it like the DUO used to have or some MacBooks. Navigate with the ball, do the gestures thing on the pad area.
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The Magic Trackpad actually does very well for navigation. Not for gaming, of course, but I love mine. Still have my Expert Mouse at work, not sure if the MT would work well with WinXP. I had wanted the wireless Expert Mouse and missed the window of when it existed. The MT came along and it's even better.
 
... That freedom ultimately helps to guard against a watering-down effect that could occur if his designs were subject to the approval of and revision by others in the company.
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Steve obviously knew that if everyone is allowed to throw in their own color, you will ultimately come up with gray.
 
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Unfortunately and quite obviously Apple is the only company to understand how vital this way of business is.

I wouldnt say Ive is the greatest designer ever but he has the most power, and that is why the final product comes out as the best. There are many people that can design just as well but they simply dont have the power to execute their ideas into a final product, they think of something great and then the committee gathers and looks at how they can save money by replacing metal with plastic and how they can cram their surplus of inventory in the case instead of creating something new.
 
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After the sadness of Steve passing away, that was my chief worry about Apple: that it would get watered down.

It's so good to know that Steve had the same concern, and so deliberately set up an infrastructure under Ive to take care of that, such that, even after his death, Apple "just works".
 
gnasher729 said:
Since slavery is abolished in the USA, we can say for certain that he didn't "try to leave". If he wanted to go, he would be gone, but he's there, so he didn't. There is no "trying to leave" a company like Apple.

On the other hand, there were _rumours_ that he wanted to leave, but it turned that he had never actually given any indication at all that he wanted to do so. In other words, these rumours turned out to be completely made up.
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Ive didn't want to leave Apple. He wanted to return to the UK and work from there. Apple said "no" and so he stays. I imagine that Steve Jobs and/or Tim Cook didn't like their golden brain child being over the pond and out of touch with the inner sanctum. I'm quite sure that Ive could leave anytime (break his contract), but the UK would have to be a greater emotional pull than Apple. Still, one wonders if he might be getting bored, and now that Steve is gone, he lost a great collaborator. While most people think Ive has a dream job, it's very lonely at the top. It's not long before someone of his caliber might be thinking "gee, is this all there is?" especially when he knows that he can work for any company, or collaborate with anyone he chooses... or even start his own design company just for the challenge.
 
euvnairb said:
This is how all design should be. Products catered to please the people at the top are always watered down and never achieve the designers intended look. Give a designer ultimate freedom and you get art.
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Are you sure about that? Ive is a designer. He has little idea about computer hardware or software and he has full control over the final product. With this arrangement one should not be surprised when Apple comes up with things like glass phone - the first, the only and probably the last (I mean iPhone 4) glass phone in the World.
 
I thought he just watched Star Trek next gen and copied what they had done actually :D
 
jmpnop said:
Publishing half the book before launch is news? Whats the point of book then? :rolleyes:
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If these two or three tidbits of the book are "Half the book", then the book isn't worth buying. I'm sure there's a lot that hasn't been mentioned, so everyone needs to calm down about MacRumors "ruining the book" :rolleyes:
 
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