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Steve Jobs Pitches Cupertino on Stunning New Apple Campus
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All my internets to you, my dear poster. Quoted for posterity.
So far, no one (OK, I haven't read every single last post) has figured out that this is a nice design - windows are always close at hand, and no one (and everyone) gets a "corner office."
Also, the person who said that there's never bad weather in California must have never been there for very long. The bay area gets plenty of multi-day soakers in the winter, with fog possible throughout much of the year, sometimes spilling over the coastal mountains into Silicon Valley.
with ALL my energy, that you or anyone with your sense of design, is never, ever involved in any way at all in apple products......... "artistic silliness".............
How embarrassing for Apple to be so CHEAP with billions of dollars in the bank while I'm sure there are still tons of unemployed people even in Cupertino.
I
...and i'm very sure you don't understand the thinking of the leading ceo today (ceo of the decade by fortune mag and most powerful person in business, financial times person of the year 2010, member of six man steering committee for pixar and disney, , harvard biz, and on and on.
when you see real talent, or when i do, in any field, it inspires me to do my best, compete fiercely and aim high. i've possibly spent many years less on earth than some commenting, but it's ok with me to disagree because i respect talent in action.
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That building strikes me as an absurd artistic conceit. Curved glass???
That reminds me of some of Steve Jobs's other artistic conceits, like some of what Randall Stross discussed in his book Steve Jobs & the NeXT Big Thing.
The rainbow Apple logo was done without black lines on top of the color boundaries, despite potential problems with printing misalignments.
The NeXT-cube cases were to be completely cube-shaped within manufacturing accuracy, without even a tiny bit of taper to allow the cases to be more easily removed from their molds.
Etc.
That aside, I've decided to assess whether it's really necessary to have curved-glass windowpanes. The outer diameter of the proposed building is about 500 m, and the thickness about 70 m. That gives an outer radius of 250 m and an inner radius of 180 m.
A pane of glass with size l with edges at distance r subtends an angle of a = 2*arctan(l/(2r)) ~ l/r from the center. Its center's distance is r*cos(a/2), giving a gap of r*(1-cos(a/2)) ~ r*(a^2/8) ~ l^2/(8*r).
For a 1-meter pane of glass, the gap size is 0.7 mm on the inside and 0.5 mm on the outside. The angle a is 19 minutes of arc on the inside, 14 on the inside. That's somewhat less than the angular diameter of the Sun and the Moon, about 30 minutes of arc.
So making the panes curved seems to me a waste of effort -- the panes would be difficult to distinguish from flat ones.
I think that SJ ought to look at typical real-time 3D graphics some time -- it's almost universally flat polygons, but with texturing and smooth shading that disguises their flatness. It's almost always much more coarse than what he has in mind for Apple's new building, but it usually looks reasonably smooth.
That reminds me of some of Steve Jobs's other artistic conceits, like some of what Randall Stross discussed in his book Steve Jobs & the NeXT Big Thing.
The rainbow Apple logo was done without black lines on top of the color boundaries, despite potential problems with printing misalignments.
The NeXT-cube cases were to be completely cube-shaped within manufacturing accuracy, without even a tiny bit of taper to allow the cases to be more easily removed from their molds.
Etc.
That aside, I've decided to assess whether it's really necessary to have curved-glass windowpanes. The outer diameter of the proposed building is about 500 m, and the thickness about 70 m. That gives an outer radius of 250 m and an inner radius of 180 m.
A pane of glass with size l with edges at distance r subtends an angle of a = 2*arctan(l/(2r)) ~ l/r from the center. Its center's distance is r*cos(a/2), giving a gap of r*(1-cos(a/2)) ~ r*(a^2/8) ~ l^2/(8*r).
For a 1-meter pane of glass, the gap size is 0.7 mm on the inside and 0.5 mm on the outside. The angle a is 19 minutes of arc on the inside, 14 on the inside. That's somewhat less than the angular diameter of the Sun and the Moon, about 30 minutes of arc.
So making the panes curved seems to me a waste of effort -- the panes would be difficult to distinguish from flat ones.
I think that SJ ought to look at typical real-time 3D graphics some time -- it's almost universally flat polygons, but with texturing and smooth shading that disguises their flatness. It's almost always much more coarse than what he has in mind for Apple's new building, but it usually looks reasonably smooth.
Sorry you felt that way, I couldn't remember his last name.
But yeah, those counsel members made themselves look like asses, unprofessional and misunderstandable most of the time
You could see the look on Steve's face...
in the words of Mr Jobs, stop me if you've seen this before
Anyways building has striking resemblance to the Uk's GCHQ - which has been built for a few years now
http://www.cryptomuseum.com/intel/gchq/index.htm
Anyways building has striking resemblance to the Uk's GCHQ - which has been built for a few years now
http://www.cryptomuseum.com/intel/gchq/index.htm
Do you have any idea how many birds are killed by those windmill farms? Thousands, in fact, between 75k and 275k birds per year. Rather high range, but if true, then no thanks. Here's a link to the Wall Street Journal article. Nuclear is actually the cleanest form of fuel out there, and the amount of waste produced by the nuclear reaction could be brought down to very low amounts if we could reprocess the fuel, which environmentalists refuse to let us do. They would rather pollute the environment with oil energy. Probably too many people blind to this on the internet for this to not get downrated however.
Sorry you felt that way, I couldn't remember his last name.
But yeah, those counsel members made themselves look like asses, unprofessional and misunderstandable most of the time
You could see the look on Steve's face...
In other words: They're average politicians.
http://www.youtube.com/watch?v=i8RSe3qJnYM
Steve Jobs mashup I made. I really hope they get the promised free WiFi.
Steve Jobs mashup I made. I really hope they get the promised free WiFi.
What a show boat
Ok we all know jobs has been sick, and I hope he gets better soon. As he said in the chamber the keynote was the day prior, and he sounded pretty good. He is well recognized as one of the worlds most influencial speaker. So what happened with this speech? He seemed as if he played dumb in front of the average Joe town councilman.
I just thought it was way out of character for him.
*buildings really cool- but planting trees doesn't mean you are going green. If the complex the brains if below this complex-- then what will happen to rain water since it will ruin that lands water table- causing flooding in areas. But I'm not a green hippie so I approve!
Ok we all know jobs has been sick, and I hope he gets better soon. As he said in the chamber the keynote was the day prior, and he sounded pretty good. He is well recognized as one of the worlds most influencial speaker. So what happened with this speech? He seemed as if he played dumb in front of the average Joe town councilman.
I just thought it was way out of character for him.
*buildings really cool- but planting trees doesn't mean you are going green. If the complex the brains if below this complex-- then what will happen to rain water since it will ruin that lands water table- causing flooding in areas. But I'm not a green hippie so I approve!
Yes, curved glass in a hot desert climate in a serious earthquake zone. (about 7km from the spaceship to the San Andreas - the mothership of all US faults)
And for the "green" claim - plate glass (whether straight or
I'm going to just assume that a company as deeply committed to its buildings as Apple is, just maybe took that kind of thing into consideration. God knows that kind of thing wouldn't come up when designing to conform to California's emergency (earthquakes for example) building codes....
Also, in pieces that thick, glass is incredibly durable and surprisingly flexible. Not to mention that it wouldn't be plate glass....
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i wonder if the public has access to the space around the building as a park of some sort. it would be amazing if apple were to let people in like that, it might be a stretch because the y might have privacy issues but non the less very cool. also apple is becoming self sustaining, if a natural disaster happens (god forbid) i would head there first. they can grow what they want and generate power, all they need is a sufficient water collection system (i think is saw some lakes in Steve's mockup) and they could withstand anything. I wonder if that would become there main building or if steve and gang will have offices in both buildings.
Doesn't the current campus allow for visitors in certain areas? I'd imagine the same thing would occur in the new campus.
I'd love to travel to cali and see the finished building sometime.
You mean, perhaps, committed to "its public image"? Some of Apple's "green" initiatives don't stand up to scrutiny.
What's a "God", why do people randomly capitalize some nouns based on prehistoric belief systems, and why does anyone bring up mythical beings in 2011?
It wouldn't be plate glass? Curved glass can be plate glass.
Realize that in an earthquake the surface of the earth moves like waves upon water. In a building as large as the Cupertino Mothership, some parts of the building will be moving down, some up, some east, some west, some north, some south.
Seismic engineering can be done, but it can be very expensive. Apple's profit margins are taking money out of your pocket to build an "iconic" poorly insulated fragile structure in an earthquake zone in a hot desert climate.
It's a solvable problem, but not a cheaply solvable problem. You're paying for it however.
My company in Mountain View (next to Cupertino) build a large (16 hectare) campus in the last few years.
One constraint from the Mountain View zoning approval for the site was that the cafeteria (in a separated building) and the central quad (similar to the park within Apple's circle) had to be open to the public.
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I/o
Combine the adjacent parking garage and the new round building and you get I/O. Intentional? I think so.
Combine the adjacent parking garage and the new round building and you get I/O. Intentional? I think so.
AFAIK, unconfirmed but based on design and rendering style, it is assumed to be Norman Foster and Assoc.
That was my WTF moment too. I'm like, are you seriously asking Jobs if his architect actually considered safety issues in the design process?
Of course, having been to any number of these planning type meetings, the generally low information level of council members regarding construction issues doesn't surprise me anymore.
Looks really cool. Ive worked at the current campus back in 1999-2000, before the iPod was born and when the iMac looked like a big block old time monitor looking computer.....lol
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Contest to give the building a nickname...
http://www.mercurynews.com/scott-herhold/ci_18281533?nclick_check=1
http://www.mercurynews.com/scott-herhold/ci_18281533?nclick_check=1