For Apple fanboys it's nice to be dependent on itunes and apple.![]()
I've been using Apple for years, hell my job is in the industry and our office is all Mac and Final Cut Studio.
But I am NOT dependent on itunes at all. Never have been.
What I am is apparently better aware of the hot mess that was Blu-ray licensing at the time that Jobs made his infamous comment. So I get why Apple went the way they did.
And it is worth noting that Sony, one of THE companies that led the march to for Blu-ray to win over HDDVD, is supporting Apple's digital focus by putting several of their exclusive BDLive features into the iTunes versions of their new movies.