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It's annoying for me to authorize and unauthorize downloaded content. Apple's method is even more flexible than some but nothing approaching just taking the disk with me. I have the same issue with downloaded games. Given a CHOICE I prefer to carry the physical disk and use it.

No consumer cares what programming hoops it might take to get Blu-ray disks to play on a computer. If it works under Windows with 3rd-party help it can work on a Mac. I'm sure somewhere in Cupertino there's an OS X based Mac playing a Blu-ray movie. Apple is more than capable of providing this option.

As to reasonable vs likable. Tis a pointless discussion. Purely subjective and based on the bias of the target constituency. I stand by my now modified statement that no argument, no matter how well constructed or expressed will be acceptable to those of us who desire Blu-ray capability as an option under OS X on a Mac.

As such, I've actually given up on Apple for this purpose (and the option of better GPUs on their laptops and iMacs) long ago and buy only the minimum Mac I need for work and home. I really like OS X and will continue to use a Mac so long as most of my basic business and personal functions are satisfied. However, for Blu-ray and games I've purchased and will continue to buy Windows laptops.

I just think it's sad that so many people continue to defend the short-sighted arrogance of Apple's "spiritual" leader (and for many Apple borders on religion). His comments of late have shown a truly astounding lack of regard for his customers (iphone4 "hold it different" comes to mind).

At some point such single-minded inflexibility will do Apple more harm than good.

Cheers,

I'm a mac fan. Hell, look at my signature. And I agree with you! The Apple that i loved in 06 is way different now, and I fear it's going somewhere where I might want to get off the train at some point. Not sure where i'll go though. I can't stand windows. Maybe it's Linux time?
 
DVD Studio Pro can encode HD video for blu ray authoring.
Read your sentence carefully. A Mac can be used to encode video for authoring. Anything studio-produced and requiring AACS isn't authored on the Mac, though it may be produced on one.

If you put a Blu-ray drive in a Mac, Final Cut will indeed allow you to create a Blu-ray disc, and you'll also be able to play that video back, because there won't be any DRM added to it. That doesn't have anything to do with commercial, studio Blu-rays people are talking about here.
Your wrong.
My wrong what?
 
The vast majority of consumers that want BR want it for their living room TV not their computer.

And laptops would benefit more from removing the optical drive than by including it.

Expect optical drives to disappear soon from Macs. All of 'em have SD card slots in them now. You can boot to OS/X on an SD card. SD cards are small. 4gb cards are cheap and getting cheaper every year.

I can totally see the scenario where the OSX is re-installed via the internet or via an SD card which would be either be included with every mac or a $5 or $10 option.
 
The switch to another Unix/Linux is long overdue. The problem is the lack of commercial consumer apps.
 
The vast majority of consumers that want BR want it for their living room TV not their computer.

And laptops would benefit more from removing the optical drive than by including it.

Expect optical drives to disappear soon from Macs. All of 'em have SD card slots in them now. You can boot to OS/X on an SD card. SD cards are small. 4gb cards are cheap and getting cheaper every year.

I can totally see the scenario where the OSX is re-installed via the internet or via an SD card which would be either be included with every mac or a $5 or $10 option.

A 25GB BD-R costs $3. A 16GB SDHC costs $30.
 
(up to page 20 now)
I'm a wedding videographer that edits and authors on a Mac. I'd like Steve Jobs to tell my brides that the future of their wedding video is in downloads.

They are requesting BD, and I'll give it to them one way or another. :mad:

This is a bag of hurt for Apple in the short, medium & long term, since it is clearly forcing creative professionals to seek alternatives to Apple's product lines.


Btw why do people keep on saying blu Ray is too expensive? Nowadays they are pretty much the same priceas normal DVDs, it's the blu Ray players that are expensive but they are coming down in price very fast as well.

Its because BR Players that are in the small "notebook" form factor that's in 95% of Apple's products are not cheap. For example, the URL to the one for the MBP had an MSRP of $400 .. and that's just a BR Reader, not a BR burner.


Actually, Blu-ray is finally taking off. The release of Avatar really kick-started sales. DVD and Blu-ray versions combined, Avatar sold 3.2 million copies the very first day of release. It was a new record for both formats. But the amazing part: 1.2 million of those copies were Blu-ray! That's 37%. Considering how much longer DVD players have been in homes, that's a HUGE figure.

Almost 40% of the people buying Avatar bought the Blu-ray version! Hardly what I'd call stagnation.

Better go check those press releases again: it appears that the studio was mostly selling DVD+BR "Combo" boxes and then counting it as two units worth of sales (one DVD + one BR).



Apple could make it a build-to-order OPTION. Just as they once did with SuperDrives...

True, but then OS X would need to have some way of having all of that DRM incorporated.

That's nonsense. There are plenty of slot-loading BD drive choices.

And they cost $400 - $1200.


Don't you all realize it has nothing to do with wanting to restrict your ability to play back blu-ray disks and everything to do with not being willing to compromise their operating system coding by building in all the protection that the content companies want?

I have clients that moved off of windows because of the copy protection being built so deep into the audio and video stacks in vista/7. It was screwing with their software in random ways.

I have no desire for apple to bend to the level of drm they want into the os itself. While I would love blu-ray drives for high density backup, it would be to confusing for consumers to have a blu-ray drive they couldn't play protected blu-ray disks in. External hard drives of 2+ TB are getting to be a better deal anyways.

Well said. FWIW, I optimistically think that Steve's comments here about "The Future" being streaming (and keeping in mind that big Cloud data center they're building in NC) is part of a longer term strategy to put some "We Do Not Need You" pressure on the Studios to get some relieve of the DRM bag of hurt.

The problem that I have with this optimisim is that Steve lives in California and an area that apparently has great bandwidth...the "someday" for when a large portion of the USA has affordable high speed bandwidth is easily a decade or more from today, and that's an eternity in digital technology terms, and thus unrealistic, which means that Steve is trying to bluff.



I wonder if in the future we'll see companies like Netflix and Apple (who need to provide quick large file downloads) set up their own bittorrents, where 50 of their servers each seed part of a movie to you to speed things up considerably.

Maybe it would require a computing center ... say, in North Carolina...?


If you go back and read what he says, he is telling you the future of this kind of media is not going to be local storage. Steve is right on this. The content providers don't want people to have their own copies of stuff to keep. So ultimately that is not what will happen. Everything will be streamable, but it will not be able to be archived, thus the end user will have no worries about trying to store a big library of tv and movies on their own.

As much as I believe the major content purveyors are greedy bastages, at the end of the day it is their content, and I agree with their right to do what they wish with their content.

Sure some of the licensing will allow you unlimited or lifetime access ala buying a movie on Amazon Download, but the future is going to be much more contained and closed, and people owning and storing their own copies is not going to be how things work, via streaming or specific media like blu-ray.

Agreed, and it is unfortunate that our USA Copyright Laws have been abused by these parties into effectively becoming a "Forever", with nothing ever passing into the Public Domain. We're probably right now within roughly 3 years of another bout of Congressional bribes...er, "lobbying"...for the industry to buy themselves another 20 year extension.


-hh
 
I still buy discs. DVDs. I want to jump to Blu-Ray, but I'm trying to hold out for a worthy player that isn't a PS3. I was desparately hoping a Mac Mini with Blu-Ray would be that player.

I understand that Apple loses out on iTunes sales when people opt to buy discs instead of their downloads. But what about the $1000 in lost Mac Mini sales that they could have gotten from just me? And once that Mac becomes my media machine, I'm quite likely to replace it every few years, meaning that $1000 would have been recurring. Instead, Apple's getting $0 from me because I'll stick with DVDs that look better in my home theater than iTunes's "HD" downloads.

I find it ironic that so many people are satisfied "enough" with the quality of downloads when it really is quite inferior to Blu-Ray discs. Sure, the difference is irrelevant on a tiny screen, but if you can afford iPhones and Macs, why can't you afford a real television? Why would you even have a media center without a large screen and surround sound? WHY ARE YOU EVEN IN THIS CONVERSATION?

Blu-Ray is a big deal if you actually have a home theater, and those are getting more and more common. When I've spent thousands of dollars on hardware to build a theater with awesome picture and sound, I don't want to push over-compressed, medium-quality media through it. That defeats the purpose.
 
Well people like you dont look at the big picture and are not realistic. I'm a realist and look at all the angles of what a company does to improve overall. If they are having great revenues, I know that in the big picture that it will give them bigger room to continue to innovate. And instead people like you are always I want, I want, I want just because Steve is stubborn. Oh yea right like Steve would jeopardize a company's revenue soley based on his own stubborness like he's Apple and its shareholders daddy.

I can tell not once have you thought about what Apple's situation is on introducing bluray as an option. I'm sure Steve knows a whole lot more with many experts with figures on his side on what to do and what not to do. I dont question his motives as of now because he's the guy who dug Apple out from almost going out of business to what it is today.

I noticed that whatever decisions anyone makes from any company, there will always be a section of people complaining.

To put it simple - he certainly does. You shall put your video on your iPod, iPhone or iPad. They should see troubleless media syncing for you.

Therefore you either
a) buy on the iTunes store an be completely legal
b) use a method to break the copyright protection on your physical media

Well, therefore the business model is: BUY ON ITUNES. Period. That's what it's all about.

And I don't like that.

Just to give you on point of view: I am perfectly legal, when I lend a physical media I bought to a friend. Circumventing copyright protection to share a DRMed file with my friend may be a very broad interpretation of fair use.

I'm just watching the 5th season of LOST as a freind of mine gave me his DVD-Box. All fine and dandy. Try that with your iTunes-bought DRMed file without breaking the law. :cool:
 
I'm not sold on blu-ray for the same reason that my Boss isn't. This guy has a hugh mansion and his house looks like something off of Cribs with all of the Plasmas TV's he has and he still uses DVD players.

Because alot of his favorite movies are not released on Blu-ray and a biggie for him is Star Wars. How successful is a format when one of the most successful movies in history was never released on it? I'm sure it will eventually but if george lucas doesn't trust the format enough to release his masterpiece on it then what does that say about it?

And it seems like most new releases on Blu-Ray are still more expensive than their DVD counterparts. I get they come with extras but still in other to have full penetration the prices need to come down.

This thread is filled with a niche audience. Apple can't just sell for only the niche and i think people forget that mac rumors doesn't mirror the whole user base of apple products.

You're not sold on Blu-ray because of Star Wars? Really? That's your reasoning? Because you think that George Lucas doesn't trust the format?

Nevermind that the vast majority of the top 100 grossing films of all time are on Blu-ray..."If it's not good enough for George, it's not good enough for me!"

It must be comfortable under your rock...of course, you've got your boss to keep you company.

http://www.cinematical.com/2010/04/19/star-wars-heading-to-blu-ray/

Alright, nerds, listen up! George Lucas is about to give you something else to complain about. The long-anticipated announcement that the Star Wars films are coming to Blu-Ray is finally here, courtesy of head Lucasfilm nerd-wrangler Steve Sansweet, who revealed the news at the Chicago Comics and Entertainment Expo this weekend. Money quote:

"We have been at work for a couple of years working on -- I won't call it the Ultimate Set because we keep finding stuff -- but, a very full set of all six movies on Blu-ray with lots of extra material. We're finding all kinds of scenes from dailies that have never been seen before. Beyond all of those things that you know about... there are some real treasures."

No word on a release date, beyond "the not too distant future." Of course, Lucas has been publicly planning a super-duper Blu-Ray release of the six films since 2007. And we don't know if this next planned release will include additional "adjustments" or "enhancements," as has been rumored, though it's probably safe to say we won't be getting anything of Greedo-shot-first magnitude. Nor do we know whether the original theatrical versions (where Han shoots first) will be included. (One would hope so.) And it's not clear how, if at all, this dovetails with the supposed plans to redo the six films in 3-D.

You want to bash Blu-ray, fine...but do try to know what you are talking about, hmm?
 
No consumer cares what programming hoops it might take to get Blu-ray disks to play on a computer.
There's more to the world than what consumers care about. It's humorous to me that people who complain about DRM and Apple's lack of flexibility are suggesting that Apple should be forced to participate in an unjustifiably oppressive DRM scheme, beholden to an inflexible third party. You'd think they'd be happy that someone was taking a stand against more and more invasive DRM, even if that meant a little sacrifice. But of course it's all about convenience and their wishes and not about the actual principles of the matter.

The problems with the requirements of implementing Blu-ray aren't primarily technical. They're principled. Some amount of DRM is reasonable (undesirable, yes, but reasonable). Blu-ray crosses that line. Apple doesn't stand to profit from the decision--iTunes video isn't making buckets of cash and Macs work with over a dozen digital video stores, and of course they lose out on a handful of sales. But like they did with the music industry, they've drawn a firm line. The explosion of Blu-ray combo packs has shown it to be a success, and those combo packs are driving faster Blu-ray adoption, with benefits on all kinds of devices as a result.

Blu-ray's audio and visual quality enhancements outweigh that encroachment in a disposable, dedicated box, but many people, including myself and evidently Apple, feel that the burden far outweighs the benefit when it comes to infiltrating a computer, which is not suited for the benefits and can't justify the onerous DRM.
I stand by my now modified statement that no argument, no matter how well constructed or expressed will be acceptable to those of us who desire Blu-ray capability as an option under OS X on a Mac.
I absolutely agree. And that's what makes such people tiring and unreasonable. They don't care about the realities and refuse to recognize that taking a highly vocal, absolutist stance on an utterly trivial issue isn't going to make anyone care more about it, least of all Steve Jobs.

Apple has made a reasonable decisions not to serve those customers. Those customers as a result have at the very worst the slight inconvenience of not being able to watch a Blu-ray film under OS X, and a wide range of alternatives to pursue from a wide range of companies.
As such, I've actually given up on Apple for this purpose (and the option of better GPUs on their laptops and iMacs) long ago and buy only the minimum Mac I need for work and home.
And that's a perfectly reasonable response.
I just think it's sad that so many people continue to defend the short-sighted arrogance of Apple's "spiritual" leader (and for many Apple borders on religion).
That he's arrogant doesn't make him wrong or short-sighted. Both the market data and I disagree that Blu-ray has any meaningful impact on the computer market. If that ever changes, Apple will reconsider.

What's really sad is the polarization and histrionics. For every brainless Jobs worshipper, there seem to be two people with the exact opposite obsession.

Steve Jobs has always been arrogant and highly decisive, and he's far from infallible, but he's clearly been right far more often than wrong. None of that is news.
 
I still buy discs. DVDs. I want to jump to Blu-Ray, but I'm trying to hold out for a worthy player that isn't a PS3. I was desparately hoping a Mac Mini with Blu-Ray would be that player.

I understand that Apple loses out on iTunes sales when people opt to buy discs instead of their downloads. But what about the $1000 in lost Mac Mini sales that they could have gotten from just me? And once that Mac becomes my media machine, I'm quite likely to replace it every few years, meaning that $1000 would have been recurring. Instead, Apple's getting $0 from me because I'll stick with DVDs that look better in my home theater than iTunes's "HD" downloads.

I find it ironic that so many people are satisfied "enough" with the quality of downloads when it really is quite inferior to Blu-Ray discs. Sure, the difference is irrelevant on a tiny screen, but if you can afford iPhones and Macs, why can't you afford a real television? Why would you even have a media center without a large screen and surround sound? WHY ARE YOU EVEN IN THIS CONVERSATION?

Blu-Ray is a big deal if you actually have a home theater, and those are getting more and more common. When I've spent thousands of dollars on hardware to build a theater with awesome picture and sound, I don't want to push over-compressed, medium-quality media through it. That defeats the purpose.

100% agree.

I hope the Mac faithful can rationally and convincingly communicate to Steve Jobs that this issue is akin to contemplating the premature demise of Firewire--and perhaps he'll reconsider. Sure USB2 is technically faster, but when audio and video professionals depend on FW for their existing interfaces, removing it prevents those professionals from buying new systems.

So it is with Blu-Ray. Clients want Blu-Ray as a final product from videographers. I want to watch 1080p commercial BR disks on my laptop. I won't be upgrading my aging MBP until Steve comes around--which he will, if the outcry is civil, consistent, and, most importantly, professionals vote decisively with their wallets and refuse to upgrade until it happens.

C'mon Steve. 45 pages and counting on MR. You've touched a nerve.
 
I think he's right.

Everyone automatically upgrades to the next optical media without thinking - but in fact downloads and streaming have made this latest form of optical medial obsolete before it's started.

I would have got Blu-Ray had it been available - but not having that option has made me realise I actually get on fine without it. My experience of backups with DVD has also been a painful one - using SATA drives effectively as removable drives seems like a much more sensible and cost effective solution than using stacks of Blue-Ray discs.
 
There's more to the world than what consumers care about. It's humorous to me that people who complain about DRM and Apple's lack of flexibility are suggesting that Apple should be forced to participate in an unjustifiably oppressive DRM scheme, beholden to an inflexible third party. You'd think they'd be happy that someone was taking a stand against more and more invasive DRM, even if that meant a little sacrifice. But of course it's all about convenience and their wishes and not about the actual principles of the matter.

The problems with the requirements of implementing Blu-ray aren't primarily technical. They're principled. Some amount of DRM is reasonable (undesirable, yes, but reasonable). Blu-ray crosses that line. Apple doesn't stand to profit from the decision--iTunes video isn't making buckets of cash and Macs work with over a dozen digital video stores, and of course they lose out on a handful of sales. But like they did with the music industry, they've drawn a firm line. The explosion of Blu-ray combo packs has shown it to be a success, and those combo packs are driving faster Blu-ray adoption, with benefits on all kinds of devices as a result.

Blu-ray's audio and visual quality enhancements outweigh that encroachment in a disposable, dedicated box, but many people, including myself and evidently Apple, feel that the burden far outweighs the benefit when it comes to infiltrating a computer, which is not suited for the benefits and can't justify the onerous DRM.

Your telling me that Joe costumer, should need to worry about "well they dont have bluray because of the DRM path is too tight"

Average customers only care about one thing, does it work! Period!

Apple as been riding this "simplicity" and "just works" mantra for years, so that tells me apple knows that they want to target the less tech savvy who want to not worry about virii or what settings to set on ther iphone or ipod.
 
I read a lot about how people are defending the superior quality as if anyone would have doubted that a BluRay movie looks better than a 720p stream. The big question is HOW MUCH better, and that's were the idiocy starts. OF COURSE, the guys with the high end TVs will claim to totally care about the better picture. They couldn't justify the expense otherwise. This is so predictable. However, most people just shrug hearing their rants.
Hah, your post is laughable. You do realize that 720p is actually closer to standard definition than it is to 1080p, right? Those who are claiming 1080p is far significant actually know what they're talking about.
 
That's what makes such people tiring and unreasonable.
Steve Jobs' stance on the issue simply because he's "put his foot down" regarding DRM or because he's too greedy to let anything encroach on his beloved iTunes is just as tiring and unreasonable. Blu-ray is the de-facto HD delivery system, not some "fantasy technology" as you'd like to have people believe. There is absolutely no good reason it hasn't been implemented on their "professional" line of products at the very least. This all comes down to a stubborn, bitter man.
 
Steve Jobs is an arrogant git. He will only let you have what he wants on his machines. I will also say that in some aspects BR is needed (video production). Tie this story to the one a few weeks ago about FCP and i can see Apple dropping all the hi end software to concentrate on selling toys for fools.

Why would Apple spend all that money of rooms full of R&D people for a small profit when you can pump out an iphone for $180?
 
Oh, My!

wow. 45 pages of discussion on this? REALLY?

Blu-Ray is DEAD.

It was dead out-of-the gate. Physical media is so quaint. I was lucky to unload my entire DVD collection (hundreds of movies) for $1 a disc, and I feel like I ripped the guy off! Now, the studios are DESPERATE to unload DVDs at WalMart for $3.99 a disc before Ma & Pa Middle America realize that the Cloud is the future. And they know that Blu-Ray will NEVER reach the market penetration that DVD did.

Why in the world would we want physical media when we can store and stream everything digitally? And, of course, I'm talking about going forward. In other words, YES, there may be issues with HD content and bandwidth and niche needs for physical media, but as the tech and the marketplace develop, digital solutions will stay ahead of Blu-Ray and it will die a deserved death.

BLU-RAY IS DEAD.

(P.S. - for the wedding videographer who said customers want Blu-Rays of their weddings - customers of the future will want a digital copy in iPhone/iPad/AppleTV compatible sizes, NOT discs)
 
(up to page 20 now)
This is a bag of hurt for Apple in the short, medium & long term, since it is clearly forcing creative professionals to seek alternatives to Apple's product lines.
While it is they do. But all the time to do this is impossible. Will they never change the direction?
 
Why in the world would we want physical media when we can store and stream everything digitally?
Perhaps because I want to actually own my content and not be subject to being in a place with internet access anytime I want to watch something? Perhaps because I don't trust hundreds of GB of movies to a fallable hard drive that both needs replacing every couple of years at best and can put me at risk for losing my entire library should the drive die? Perhaps because I like to be able to grab a disc and take it somewhere else to watch and not have to worry about if the other guy's player will "let" me watch it because iTunes dictates who is "authorized" or not? Perhaps because there is absolutely no rival for Blu-ray quality for the time being and relegating my choices to streaming and/or downloadable content means having to make compromises in my viewing experience?

Really, the arguments *for* physical media are staggering. The point, though, is that they aren't mutually exclusive... streaming content (like YouTube) is great for things like iPhones and iPads. But to not even have the *choice* to play back the highest quality media on a 27" iMac (whose native screen resolution is even higher than 1080p) or a Mac Mini (which a great deal of people hook up to their 42+ inch television sets) is absolutely absurd. Maybe YOU don't care about quality and YOU don't care about physical media, but in no way, shape or form is Blu-ray "dead." Blu-ray sold more in the two first months of 2010 than digital downloads did in the whole of 2009.
 
wow. 45 pages of discussion on this? REALLY?

Blu-Ray is DEAD.

It was dead out-of-the gate. Physical media is so quaint. I was lucky to unload my entire DVD collection (hundreds of movies) for $1 a disc, and I feel like I ripped the guy off! Now, the studios are DESPERATE to unload DVDs at WalMart for $3.99 a disc before Ma & Pa Middle America realize that the Cloud is the future. And they know that Blu-Ray will NEVER reach the market penetration that DVD did.

Why in the world would we want physical media when we can store and stream everything digitally? And, of course, I'm talking about going forward. In other words, YES, there may be issues with HD content and bandwidth and niche needs for physical media, but as the tech and the marketplace develop, digital solutions will stay ahead of Blu-Ray and it will die a deserved death.

BLU-RAY IS DEAD.

(P.S. - for the wedding videographer who said customers want Blu-Rays of their weddings - customers of the future will want a digital copy in iPhone/iPad/AppleTV compatible sizes, NOT discs)


Lets not forget that the precious "digital music sales" have stalled according to Billboard magazine:
http://www.hypebot.com/hypebot/2010/01/growth-in-digital-music-sales-slows.html
 
Perhaps because I want to actually own my content and not be subject to being in a place with internet access anytime I want to watch something? Perhaps because I don't trust hundreds of GB of movies to a fallable hard drive that both needs replacing every couple of years at best and can put me at risk for losing my entire library should the drive die? Perhaps because I like to be able to grab a disc and take it somewhere else to watch and not have to worry about if the other guy's player will "let" me watch it because iTunes dictates who is "authorized" or not? Perhaps because there is absolutely no rival for Blu-ray quality for the time being and relegating my choices to streaming and/or downloadable content means having to make compromises in my viewing experience?

Really, the arguments *for* physical media are staggering. The point, though, is that they aren't mutually exclusive... streaming content (like YouTube) is great for things like iPhones and iPads. But to not even have the *choice* to play back the highest quality media on a 27" iMac (whose native screen resolution is even higher than 1080p) or a Mac Mini (which a great deal of people hook up to their 42+ inch television sets) is absolutely absurd. Maybe YOU don't care about quality and YOU don't care about physical media, but in no way, shape or form is Blu-ray "dead." Blu-ray sold more in the two first months of 2010 than digital downloads did in the whole of 2009.
Amen, brother. I find great comfort in PHYSICAL ownership.
 
I think Jobs' arrogant attitude is turning off more people than he thinks.

Let's consider the following:

1) If you've seen a Blu-ray movie on a decent HDTV set, the picture quality is outstanding. It's so sharp that no HD video download from the iTunes Store can match the amazing video sharpness--let alone the DTS Master Audio 5.1 to 7.1 soundtracks found on new most Blu-ray discs nowadays. On a decent home theater system, Blu-ray playback is just as good as being at the theater itself.

2) Blu-ray players are now very inexpensive even for a model from a brand name manufacturer. You can nowadays get the Sony BDP-S370 player for US$159, a bargain compared to the US$350 to US$500 for players just even 18 months ago.

3) Blu-ray discs are also rapidly dropping in price. Nowadays, you get Blu-ray movies for almost the same price as their DVD versions.

4) The MacBook Pro, iMac and Mac Pro are pretty much ready to accommodate Blu-ray discs, since the hardware--including Apple Cinema Display models and the Mini DisplayPort connection--already comply with HDCP standards. All it needs is an update to MacOS X 10.6.4, QuickTime X and iTunes 9.2 to get full Blu-ray player and Blu-ray disc recorder support.

5) The Blu-ray Disc Association would be more than happy to offer a large-volume license discount to Apple for Blu-ray technology. That means adding full BD-RE drive support via an updated Superdrive would cost at most US$100 per machine on the retail level.

Today, a lot of higher-end desktop computers running Windows 7 from the likes of HP, Dell, and several others now include at least a BD-ROM/DVD burner drive. Many of these machines sport HDMI and DVI-D ports, both of which support HDCP for modern widescreen computer monitors to display video from a Blu-ray disc. The Mac hardware is ready for Blu-ray, and Apple should offer full Blu-ray support including burning BD-R/BD-RE discs.
 
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