Thank goodness it won't happen any time soon. Apple, don't destroy my beloved Stockholm, please. Money isn't everything
I’m pretty sure that Apple isn’t going to go bankrupt over this. I’m sure there are plenty of other places in Stockholm where Apple could build yet another store. Soon enough Apple stores will be like Starbucks or CVS, (at least) one on every corner
The problem is that Apple wants to take advantage of the architecture and surroundings of remarkable places and put some infrastructure, called Apple Store that is out of the context where it is located for the sole purpose of attract customers.
I am happy to read this news as a citizen of Stockholm. That location is beautiful on its own, and regardless what it is there now, what Apple wanted to do would probably mean the beginning of the destruction of that area too as it has happened over the years with the quite near area of Sergels Torg (which is now going thru some heavy renovations and construction of horrible big cubes of offices).
It is sad to see how money is destroying culture and emptying the city centers. The center of Stockholm is already quite empty after working hours except for tourists due to flats where people used to live being reconverted into offices so that whoever owns such flat or building can make even more profit.
Business gentrification unfortunately. And the stupidity of society that is willing to concentrate in a small area for work and commute for hours to live...
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Seems a bit extra of the incoming City Council since the previous one already approved the plans. Apple has spent years seeking and winning approval, which was no small task. Will the City compensate Apple for all its expenses. Not very business friendly.
I hope not. There are plenty of locations in Stockholm for Apple to build a store. But Apple's obsession for flagship locations, usually abusing public space, is, for sure, something that doesn't deserve any compensation.
Stockholm (and Sweden) is very business friendly. The number of start-ups that pop up and similar tech-companies is astonishing, so that statement doesn't make sense. There is a huge mall, recently built in the North of Stockholm, quite popular as well where Apple could afford easily a store but Apple wants something more than just a store... Apple wants to be in the middle of some remarkable location to take advantage of the history and architecture of the place while creating a block of glass called Apple Store to attract just the masses and sell the sustainability and how well the idea fits in the location and culture.